Ford delivered $187.3 billion in revenue for 2025, a record and fifth consecutive year of growth. It posted an $8.2 billion net loss, driven by a $10.7 billion impairment on Model e assets and a $3.2 billion charge from the BlueOval SK joint venture. Strip those out and you get $6.8 billion in adjusted EBIT on a 3.6% margin. Ford Pro, the commercial segment, is the real story: $6.8 billion in EBIT on a 10.3% margin.
Ford beat earnings estimates in three straight quarters through Q3 2025, with a stunning 367% surprise in Q1. The stock responded by going... nowhere. Up 47% over the past year but still trading at $13.60, barely above where it sat in 2016. That's the Ford pattern in a nutshell: promise without payoff, execution without escape velocity.
Ford Motor Company has ceased production of the F-150 Lightning, its flagship full-size electric pickup, and will focus instead on hybrid vehicles and a future line of smaller, cheaper EVs. Battery plants once intended to supply Ford trucks will now be sending batteries to bolster the electric grid instead. Ford says the move is following customer demand, and reflecting the reality that the Lightning was a money-loser and Ford, concluded, it always would be.
The venerable carmaker is moving its headquarters for the first time in seven decades, relocating to a newly constructed building 3 miles (5 kilometers) away in its longtime home of Dearborn, Michigan. The new 2.1-million-square-foot (195,096-square meter) structure formally will be called "Ford World Headquarters" when it opens in November. It is part of a larger campus that will take the name of the current HQ: Henry Ford II World Center.
