#gatorade-color

#gatorade-color

Spirits continue to grow in volume even as their long-standing dollar share gains have stalled, while beer and wine remain in steady decline.

Premier Protein offers a wide range of flavors, and while some may seem simple, like vanilla, they can still provide a satisfying taste experience. The vanilla flavor, though not the most authentic, serves its purpose well in the milk protein drink, creating a dynamic flavor that masks the protein aspect effectively.

The reusable water bottle transformed from a humble utilitarian good into a status-signaling piece of arm candy, with consumers coordinating colors with their activewear sets.

Aldi's Summit series has been causing waves online since its release. One user compared the taste of the Berry Waves to a blue Jolly Rancher and called it 'really, really tasty.' Some drinks have kind of a nasty aftertaste, but this one tastes really good.

Simply Spiked Bolder takes everything our fans love and turns it up. As tastes continue to shift, we're evolving with them - offering bold, fruit-forward flavors across a range of ABVs, while delivering the same easy-to-enjoy experience fans expect from Simply Spiked.

Lipton Hard Iced Tea Zero Sugar strengthens our portfolio and position in the better-for-you hard tea space. With over 130 years of tea expertise, this new extension delivers zero sugar, lower calorie refreshment with the smooth, delicious Lipton flavor consumers expect and trust.

This isn't just a celebrity brand endorsement. Since joining Update, Kardashian has worked closely with the team to completely rethink Update's branding, taking it from what Solomons describes as a "masculine tech bro" look to a can that feels perfectly natural in Kardashian's hand. This shift taps into the refined personal brand that Kardashian has built over the past several years.

On February 18, Snapple's parent company, Keurig Dr Pepper, announced that the beloved tea brand is unveiling a refreshed visual identity designed to "return the Snapple brand to icon-status." The new look, which will roll out beginning this March, includes new graphics, a logo inspired by the brand's '90s look, and an updated bottle design that hearkens back to its original glass packaging.

Truly Hard Seltzer is making dreams come "truly" this winter with its limited-edition offering: the Truly Dream Pack. Available nationwide starting through winter, this limited-edition pack was created in collaboration with French artist Laura Norman (A.K.A. Launorma), the collection features four all new, bold flavors. The lineup's new flavors are as follows: * Strawberry Stardust: Juicy strawberry meets delicate, floral lychee for a sweet, exotic twist * Citrus Clouds: Bright mandarin bursts with zesty citrus for a crisp, sun-soaked sip

This year has been volatile for brands. With tariffs taking effect, the job market slowing, and consumer spending barely keeping pace with inflation, it's no surprise that ad spend has slowed in tandem. Amidst economic uncertainty and an onslaught of unanswered questions, brands are increasingly looking for demonstrable ROI in their marketing and design budgets. Some may choose to invest in a costly new campaign or commit to a new brand identity, while others will default to slashing their budgets altogether.

Fulfil took the top spot in Tasting Table's rankings of protein bar brands, for its chocolate-forward flavors and protein content, boasting at least 15 grams per serving. With a dessert-inspired tastes, these bars resemble a sweet treat while still delivering on the nutrients. Tasting Table's rankings highlight the triple chocolate and chocolate salted caramel flavors but other options also include chocolate hazelnut, chocolate peanut caramel, and chocolate peanut butter with Reese's flavor.

Sauer has experience turning a nascent RTD brand into a household name. Garage Beer, which he acquired in 2021 and relaunched in 2023, has shown triple-digit year-over-year growth, with sales increasing more than 500% in the 12 months ended in early April 2025, he says. It's now valued at around $200 million and is continuing to grow, despite an overall slump in the beer industry, according to a September report from The Wall Street Journal.

The beverage giant is going all-in on cherry-flavored goodness with the launch of Coca-Cola Cherry Float and the long-awaited nationwide return of Diet Coke Cherry, and they're doing it just in time to celebrate 40 years of cherry innovation. Starting February 2026, retailers across the U.S. and Canada are stocking shelves with these new additions, giving consumers more cherry-forward options than ever before.

Pepsi Prebiotic Cola stands out in the crowded cola market for several reasons: No Artificial Sweeteners: Unlike many soft drinks, Pepsi Prebiotic Cola is free from artificial sweeteners, making it a more appealing choice for those looking to reduce their intake of synthetic additives. Low Calorie Count: At just 30 calories per can, this cola provides a guilt-free indulgence for those watching their caloric intake.

Kaleidoscopic seems a fitting word to describe the assemblage of drinks curated by Sparkling Ice. The brand has some serious range. Each vibrant flavor of sparkling water is denoted by its trademarked fruit-caught-in-an-ice-cube imagery, spanning from obligatory classics like fruit punch and lemonade to more creative combos like grape raspberry and ginger lime. It makes for a colorful grocery store display and happy customers who can always find a flavor that suits their taste buds.

After initial testing in France, the product was released to the United States in 2006, an idea meant to appeal to the novelty of the beverage market at the time, with a name that fit the minimalist trend of the era. Even though several other unique Coke flavors from around the world might have been a hit in the U.S., Coca-Cola Blāk absolutely bombed with consumers and was pulled from shelves just two years after launching.

If you, too, down a bottle of kombucha every chance you get, we are one. Well, maybe not every chance (after all, you can definitely drink too much kombucha), but you get the picture. I adore the fizzy, probiotic drink, which is on the very long list of things I'd like to make at home eventually. But until I have enough capacity to embark on a homemade kombucha adventure, I'll stick to the store-bought stuff, preferably from Health-Ade.

With a pleasing taste and texture that seems every bit as good as the most decadent chocolate fudge brownie-flavored ice cream, the biggest additional benefit is its nutritional value. Each two-thirds cup serving of Yasso Fudge Brownie frozen yogurt amounts to 150 calories. Additionally, a single serving contains 7 grams of protein, 290 mg of potassium, and 130 mg of calcium. The frozen sweet is made with nonfat milk and nonfat Greek yogurt as well as plenty of cocoa.

Today, people generally seek balance when pursuing their personalized wellness goals in a new year. That shift has made way for trends like "Damp January," which encourages creating more mindful drinking habits. With this evolution, brands in the nonalcoholic beverage space are fine-tuning their marketing campaigns to reflect year-round interest in alcohol moderation. By using cheerleading-like marketing language over a shameful tone, brands hope customers will feel more receptive to incorporating their beverages. And with more products entering the market - which now also includes functional drinks and cannabis tonics - these companies are stepping up their marketing spending to broaden their target audience.