#gen-z

#gen-z

The growth in sports betting is spurred by Gen Z and Millennials, who increasingly engage in high-risk sports betting, stock trading, and cryptocurrency speculation on mobile devices.

These findings indicate that men who perceive the #tradwife movement favorably believe that they rely on women for intimacy and simultaneously resent that this is the case.

"Everything in today's e-commerce environment is being driven by increased intensity of the research phase and true generational divides during the current macroeconomic environment," said Jaysen Gillespie, VP of product marketing and analytics at RTB House.

What we needed was to build brand relevance with the younger generation. Content creators became a crucial part of Coach's marketing plan, with partnerships evolving to longer-term collaborations.

"My approach to home decorating is inherently eclectic. Rather than choosing pieces based on what should go together, I choose what feels right to me, mixing styles and eras to create a space that feels unique."

Phone cases should be fun and protective, with a range of options from ultra-thin to rugged, but most users prefer something in between.

For the first time in years, Gen Z was winning. Rents had finally stopped devouring their paychecks, wages were rising faster than their housing costs, and a generation that had long trailed older Americans in spending growth was starting to actually open its wallet - on restaurants, new clothes, electronics, even travel.

"If millennials pursed and pointed our smackers in a way that resembled the bill of a duck, Gen Z-ers are adopting a pout position that looks more like the mouth of a platypus."

Darren Irby, Red Cross' executive director for national partnerships, said, 'What Metallica and their fans have accomplished this year is truly monumental ─ inspiring people to give blood for the first time while also energizing teens and young adults about the donation process.'

The reality is more nuanced. And unfortunately, when it comes to how brands categorize and engage different generations, nuance is not generally welcome. That disconnect has led to some pretty tone-deaf brand moments.

It's something many people do on a daily basis without thinking twice about it. But a new survey has revealed how driving is leaving many Gen Z absolutely petrified. Experts from Tempcover surveyed youngsters about the common motoring tasks they find the most daunting. Changing a flat tyre was the biggest fear, while parallel parking, hill starts, and merging onto a motorway were also found to terrify hundreds of young drivers.

Founded in 2011, Depop generated approximately $1 billion in gross merchandise sales - the total value of goods sold through its platform - in 2025. In the U.S., the company saw nearly 60% year-over-year growth. As of December 31, 2025, the marketplace had seven million active buyers, nearly 90% of whom were under 34, and more than three million active sellers.

Can you remember the last time a bronze medalist became the big story out of an Olympic event? Here's one for you: During his post-race interview, Norway's Sturla Holm Lægreid didn't talk about the run he'd completed, which earned him the bronze medal in men's biathlon. Instead, he chose to tell the world about how he cheated on his ex-girlfriend.

I go to YouTube with Snapchat, or Google something if I just have an idea that I want to know," Tye McOmber said while sitting next to his father at a recent Blackhawks game.

I recently celebrated my 56th birthday, and I'm feeling my age. Not because I'm slowing down (which I am), but because I feel increasingly removed from the passions, peeves, and predilections of Gen Z and Generation Alpha. This matters, as young people shape popular and workplace cultures, and their tastes drive big swaths of consumer and tech spending-all things Inc. and Fast Company cover.

Walk through any coffee shop these days and you'll notice something interesting. The twenty-somethings hunched over their laptops look somehow more weathered than the thirty-somethings chatting nearby. At first, I thought it was just me projecting, maybe feeling defensive about approaching my mid-thirties. But then the research started backing up what many of us have been quietly observing: millennials born between 1985 and 1995 often appear younger than their Gen Z counterparts.

Are people turning away from social media? But that tide might be finally, yet slowly, turning. My Gen Z students have recently been the ones telling me about social media "cleanses", whereby they take a break from it all for a prescribed duration, and "grayscaling" their socials (whereby color images turn to black and white, making them less eye-candy-esque-and all around having better cellphone etiquette such as putting it away during class and turning it off at night.