The findings confirm research that I conducted more than 20 years ago. Under the guise of the Comedy Research Project, Timandra Harkness and I performed a randomised clinical trial to assess whether or not science can be funny.
Anna Holmes defines 'hype aversion' as a reflex against being told what to like, suggesting that popularity can create pressure rather than signal quality. This feeling can lead to a deliberate choice to resist mainstream culture.
The response was in Indonesian but shaped by values that centered individual autonomy over the consensus-building, social harmony and collective family dynamics that tend to matter more in Indonesian social life.
Americans are also facing a bizarre epidemic of gullibility and cynicism-gullicism, if you need a portmanteau-that is drawing people into a world of conspiracism and falsehoods, one where facts are drowned out by a cacophony of extremely loud and wrong voices. Reliable information is both more available and harder to find than ever.
The savings disappear the moment you hit real-world complexity. Disparate data sources and messy inputs, ambiguous situations without clear rule sets, or actually any domain where the rules aren't already obvious. And someone still has to write all those rules.
The average American checks their phone over 140 times a day, clocking an average of 4.5 hours of daily use, with 57% of people admitting they're "addicted" to their phone. Tech companies, influencers, and other content creators compete for all that attention, which has incentivized the rise of misinformation. Considering this challenging information landscape, strong critical reading skills are as relevant and necessary as they've ever been.
Most days, an email lands in my inbox with the promise to amplify my growth-my newsletter subscribers, the reach of my podcasts, the number of client leads, etc. I've gotten used to random people pitching me on their services, and some of the messages expertly prey on my insecurities as a business owner ("you're leaving so much on the table," et al.). I never answer any of them, but I sometimes wonder which ones might actually be legit.
