#gwyneth-paltrow

#gwyneth-paltrow

Grove Collaborative experienced significant 2025 churn from e-commerce platform disruptions, with DTC orders down 25% and active customers declining 13%, positioning 2026 as a rebuilding year focused on retention and momentum recovery.

Company achieved first positive adjusted EBITDA in six quarters at $1.6 million while revenue declined 14.3% to $42.4 million due to e-commerce migration and reduced advertising.