#industry-survey

#industry-survey

53% of respondents claimed that managing PPC campaigns is 'harder' than it was 2 years ago. A mere 16% thought that it was 'easier' than it was 2 years ago, and 31% said it was 'about the same.' Of those in the minority who thought it was easier, their rationale was: Improved automated bidding - noted by 45% of 'easier' respondents, The use of AI/LLMs - noted by 39% of 'easier' respondents, Improved automated targeting - noted by 38% of 'easier' respondents.

Digiday's survey found that, overall, a good chunk of marketers saw their revenues rise in 2025. Significantly more than a third of marketer pros (39%) told Digiday in Q4 that their 2025 revenues increased over their 2024 revenues. But, looking more closely at the data, the increase was slight: Just short of a quarter of marketers (23%) said their 2025 revenues were up by 10% or less over 2024. Meanwhile, just 11% of marketers said their revenues increased between 11% and 25% last year.

The KPMG annual U.S. banking technology survey reveals that generative AI is now seen as essential by U.S. banking executives for maintaining long-term relevance in their institutions.