#intangibles

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Marketing tech
fromForbes
21 hours ago

5 Ways To Regain Trust In Your Marketing Metrics

Many B2B marketing leaders lack trust in their company's marketing measurement, highlighting a significant data confidence gap.
Web design
fromMajic 102.3
1 day ago

How speed is redefining modern branding in today's world

Speed is essential for branding; fast-loading websites enhance professionalism and improve search rankings.
#marketing
fromInc
2 days ago
Social media marketing

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Social media marketing
fromInc
2 days ago

These Marketing Leaders Were Asked How They'd Spend an Extra $1 Million-and Their Answers Reveal Where Social Is Headed

Increased marketing budgets should focus on user-generated content and in-person events to drive engagement and conversions.
Marketing
fromMarTech
1 day ago

AI and empathy define the next era of marketing systems | MarTech

Brands must build with intention to protect customers from overwhelming experiences and improve retention and profit growth.
#ai-implementation
Artificial intelligence
fromEntrepreneur
2 weeks ago

Why Companies Pour Money Into AI - And See Little Return

AI fails when implemented in fragmented systems; enterprise value requires orchestrated workflows, integrated data, and coordinated intelligent agents across unified operating models.
Artificial intelligence
fromEntrepreneur
2 weeks ago

Why Companies Pour Money Into AI - And See Little Return

AI fails when implemented in fragmented systems; enterprise value requires orchestrated workflows, integrated data, and coordinated intelligent agents across unified operating models.
Marketing tech
fromForbes
21 hours ago

4 Ways To Stay Authentic In The Age Of AI

Consumer backlash against AI in advertising stems from a perceived lack of authenticity, not the technology itself.
Gadgets
fromThe Atlantic
1 week ago

You Can't Escape the AI Tax

A significant RAM shortage is driving prices up, affecting consumers and prompting drastic measures at retailers like Costco.
Marketing
fromEntrepreneur
4 days ago

How to Navigate Brand Authenticity in the Age of AI Slop

Originality and authenticity in content are essential for brands to stand out in a saturated market dominated by low-quality AI-generated content.
from24/7 Wall St.
2 weeks ago

With Two Companies Dictating Everything, IHE Is Riskier Than Most Investors Realize

The ETF holds 50 positions, but the top two dominate in a way that makes the rest almost incidental. Johnson & Johnson carries a 25.4% weight, and Eli Lilly and Company sits at 21.4%. Together they account for roughly 46.8% of the entire fund.
Business
#generative-ai
fromHarvard Business Review
1 month ago
Marketing tech

Why Your Digital Investments Aren't Creating Value

Companies concentrate heavy investments in AI-powered digital analytics, enterprise CRM, and marketing technology primarily within commercial functions to drive growth and customer impact.
Venture
fromFortune
1 week ago

Meta executives could earn nearly $1 billion each if they hit goals in pursuit of a $9 trillion valuation | Fortune

Moonshot compensation packages reward executives for achieving ambitious financial targets, with Meta extending this model to senior leaders beyond the CEO.
Marketing
fromFast Company
4 days ago

Why the future of brand trust is sensory marketing

Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
#intangible-assets
#creator-economy
fromForbes
6 days ago
Marketing

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

fromDigiday
2 months ago
Social media marketing

Future of TV Briefing: The creator's economy's 'very loud, dirty little secret' of brands' late, delayed payments

Marketing
fromForbes
6 days ago

The Great Convergence: Why The Creator Economy's Future Belongs To Those Who Unite Social, Brand, And Talent

The entertainment industry is shifting power to creators, with traditional advertising losing relevance as the creator economy rapidly expands.
fromDigiday
2 months ago
Social media marketing

Future of TV Briefing: The creator's economy's 'very loud, dirty little secret' of brands' late, delayed payments

Books
fromwww.theguardian.com
3 weeks ago

The Guardian view on changes to copyright laws: authors should be protected over big tech | Editorial

Writers are protesting unauthorized AI training on their work through labeling schemes and blank books, demanding government protection against copyright relaxation that would allow AI companies to use their content without consent or payment.
#patent-law
Intellectual property law
fromPatently-O
1 week ago

Prototype Enough: Even More Expansion to the ITC Domestic Industry Framework

The Federal Circuit upheld the ITC's exclusion order against certain Apple Watch models in a patent dispute with Masimo over blood oxygen technology.
Intellectual property law
fromPatently-O
1 week ago

Prototype Enough: Even More Expansion to the ITC Domestic Industry Framework

The Federal Circuit upheld the ITC's exclusion order against certain Apple Watch models in a patent dispute with Masimo over blood oxygen technology.
Tech industry
from24/7 Wall St.
3 weeks ago

Oracle can self-fund AI capex without hitting credit markets, DCLA says

Oracle's earnings beat reversed bearish sentiment by demonstrating self-funding cloud growth and avoiding credit market borrowing despite massive capex spending.
Social media marketing
fromwww.socialmediatoday.com
3 weeks ago

Meta adds more measures to ensure original creators get credit

Meta updated content guidelines to define original content more strictly, penalizing reaction videos and non-original posts while providing creators tools to detect reposting and impersonation.
Marketing tech
fromForbes
2 weeks ago

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.
Marketing
fromInc
1 week ago

The Marketing Metrics Leaders Ignore-Until They Have to Pay for Them

Labeling social media metrics as 'vanity' undermines their value and can cost companies significantly.
Online marketing
fromThedrum
3 weeks ago

Financial analysis firm invests in Impression for relevant and quality links

Impression improved AskTraders' SEO performance through layered campaign strategies combining hero campaigns with high-relevance finance links and audience campaigns with broader appeal content.
Marketing
fromForbes
1 week ago

AI Creators Can Go Viral. They Just Can't Close The Sale

AI-generated influencers like Baddie Betty are reshaping marketing with full control, lower costs, and projected market growth to $45.8 billion by 2030.
#intellectual-property
fromForbes
1 month ago
Intellectual property law

5 ChatGPT Prompts To Turn Your Experience Into Intellectual Property Worth Millions

Intellectual property law
fromIPWatchdog.com | Patents & Intellectual Property Law
2 weeks ago

Other Barks & Bites for Friday, March 20: CAFC Approves Flexible Domestic Industry Analysis at ITC; MFN Pricing Threatens $167 Trillion in Medical Innovation's Societal Value; and UK Has No Preferred Option for AI and Copyright

The Federal Circuit supports flexible analysis in domestic industry requirements, while various legal and economic developments impact innovation and data access regulations.
fromForbes
1 month ago
Intellectual property law

5 ChatGPT Prompts To Turn Your Experience Into Intellectual Property Worth Millions

Venture
from24/7 Wall St.
3 weeks ago

Clarivate: The Data Intelligence Company Flying Under the Radar

Clarivate, a London-based data intelligence company with defensible assets in research and patent workflows, trades at $2.64 per share while generating $365 million in annual free cash flow and planning strategic asset sales to reduce leverage.
Marketing
fromForbes
2 weeks ago

The Most Valuable Evergreen Assets Agencies Invest In (And Why)

Evergreen content and creative assets provide long-term value, building credibility and supporting business development beyond single campaigns.
Bootstrapping
fromEntrepreneur
1 month ago

How to Manage Investor Expectations After Fundraising

Consistent, transparent post-investment communication sustains investor trust and engagement more effectively than the initial fundraising process itself.
Artificial intelligence
fromPsychology Today
3 weeks ago

Intelligence as a Commodity

Framing intelligence as a metered utility service risks shifting it from a cultivated human capacity to an external commodity, potentially weakening the cognitive habits and judgment-building processes developed through personal effort and experience.
Venture
fromBusiness Insider
1 month ago

In the AI boom, startups are speedrunning unicorn status

AI startups are raising capital so frequently that many exceed unicorn valuations before publication, forcing them off future unicorn lists.
fromFortune
3 weeks ago

Most AI investments fail-here's what the winners get right | Fortune

Simply having data isn't enough-how you organize, govern, and activate it makes all the difference. Leading organizations implement three specific practices: connect all your data together, label and organize it so it's easy to find, and set controls to ensure only the right people (or agents) have access to sensitive data sets.
Artificial intelligence
Marketing
fromForbes
3 weeks ago

Marketing Isn't A Cost; It's A Valuation Multiplier

Business owners expect online brand building in months despite taking decades offline; sustainable growth requires years of consistent positioning, not viral moments or massive reach.
fromEntrepreneur
1 month ago

How to Evaluate a Business Opportunity Without Letting Passion Blind You

Passion can work for or against you in a business model. Your goal? Make it work for you. First, I think we tend to categorize individuals with passion into the enigmatic genius entrepreneur who hits it big or takes the leap with the smallest of chances for success, only to watch them absolutely crush it.
Startup companies
Venture
fromEntrepreneur
1 month ago

Anthropic Doubles Revenue to Nearly $20B in a Few Months

Anthropic reached nearly $20 billion in annual run-rate revenue, more than doubling from $9 billion at year-end 2025, driven by strong adoption of Claude Code and AI models.
Marketing tech
fromDigiday
1 month ago

WTF is pay per 'demonstrated' value in AI content licensing?

Publishers and AI companies are developing 'pay-per-value' compensation models that align publisher earnings with the actual value their content contributes to AI system queries.
fromThedrum
3 weeks ago

A focus on marketing excellence

FOCUS is about what's crucial to the future of the business - leaving behind what's not important. It defines and communicates the absolute fundamentals that every market must put in place, and a clear view of the end-to-end operational model.
Intellectual property law
fromEntrepreneur
1 month ago

Protecting Your Brand in the Age of AI: What Founders Need to Know Now

AI accelerates content creation but does not eliminate legal responsibility; founders must understand copyright, trademark, and IP protections in the AI era to avoid costly mistakes.
Marketing
fromDigiday
1 month ago

How brands are measuring value across the entire customer journey

Marketers struggle to measure brand advertising's long-term impact, causing budget allocation to favor short-term retargeting over brand building and new customer acquisition.
UX design
fromFast Company
2 months ago

How brands can build AI that inspires

AI is evolving beyond efficiency to enhance creativity, self-expression, confidence, and everyday experiences, elevating life through inspirational, delightful design.
Music
fromFast Company
2 months ago

The Missing Export: Culture as Economic Infrastructure

Cities can treat music as an exportable cultural asset and economic engine to drive jobs, tourism, investment, and distinctive place branding.
Environment
fromFast Company
2 months ago

Four questions that will determine the future of business for good

Consumers continue supporting purposeful companies and plan to increase socially responsible spending despite economic, political, and global uncertainties.
Privacy professionals
fromMarTech
1 month ago

How to wreck your brand in 30 seconds | MarTech

Ring's Super Bowl ad intended to show finding lost dogs but instead highlighted mass-surveillance concerns and provoked widespread public backlash.
Cryptocurrency
fromBusiness Matters
2 months ago

What Is the Best Way to Purchase Advanced Analytics Tools for Digital Assets?

Purchase digital-asset analytics by defining use cases, evaluating data quality and methodology, and ensuring technical integration into existing workflows.
Wellness
fromFast Company
2 months ago

What is 'brand well-being?' And can it give you a competitive advantage?

Brand well-being is a leadership-driven, holistic framework prioritizing employee, culture, and consumer wellness to build resilient, trusted, and durable brand growth.
fromFast Company
2 months ago

How will corporate CSR thrive?

Companies are under attack publicly and privately for policies viewed as "too progressive" or "woke." The reality, however, is that most companies have strongly reaffirmed their sustainability commitments but less so their DEI commitments. Corporate social responsibility (CSR) works in the grey area between the two. Many affirming companies have opted for "greenhushing," staying quiet about their strategies and leadership.
Public health
Venture
fromSilicon Canals
1 month ago

The new moats in the AI economy: Why embedded finance will decide which SaaS companies survive - Silicon Canals

AI commoditizes software differentiation, forcing SaaS companies to compete on regulatory credibility and embedded finance capabilities rather than engineering advantage.
Tech industry
fromFuturism
2 months ago

You Will Laugh Out Loud When You Hear What the Tech Industry Is Spending a Swimming Pool's Worth of Money to Convince the Public

AI data centers consume massive water and electricity, straining grids, raising bills, provoking local opposition, and prompting costly corporate ad and lobbying campaigns.
Business
fromBusiness Insider
1 month ago

In Google We Trust: Why an internet company can borrow billions for a century

Court-approved monopoly status allowed Google to borrow for 50–100 years at near-Treasury rates, fueled by massive ad profits and investor confidence.
Artificial intelligence
fromFortune
1 month ago

AI capex and the 'wealth effect' from tech stocks (like Nvidia) now drive one-third of U.S. GDP, top analysts say | Fortune

AI capital expenditures and tech stock wealth gains accounted for approximately one-third of U.S. GDP growth in Q4 2025, creating economic vulnerability to investor sentiment shifts.
from24/7 Wall St.
2 months ago

Why Is Meta Platforms Priced 36% Cheaper Than Its Hyperscaler Peers?

Over the last 12 months, revenue growth hit 21.3%, far exceeding the low- to mid-teens rates for the others, such as with Alphabet at 13.4% and Amazon below that. And in the past three years, in the midst of the artificial intelligence (AI) boom, Meta Platforms' stock rose over 368%, while Microsoft gained 95% and Apple, 91%. Yet META trades at a P/E of about 21x, roughly 36% below all of the other major hyperscalers, which average around 33x earnings.
Tech industry
Business
fromFortune
2 months ago

Tech companies may only get half the profit they need to justify their AI investment, Goldman warns | Fortune

Continued AI data-center capex should drive U.S. equity gains in 2026, but slowing capex growth will prompt rotations among big tech, creating two-way index risk.
Social media marketing
fromThe Drum
2 months ago

Reach, frequency and influence: understanding the third pillar of brand growth

Creator influence is emerging as a critical third driver of brand growth alongside reach and frequency, especially for authentically reaching Gen Z audiences.
fromIPWatchdog.com | Patents & Intellectual Property Law
2 months ago

The Intangible Investor: Are 'Patent Hoarders' a Detriment to Humanity?

"The suggestion that patents are anti-progress is a dangerous myth that continues to be perpetuated by those who are ill-informed or believe sharing inventions for free is a more expedient strategy than paying for a license." Sharing information about an invention is not an option. With patents, disclosure is a requirement which benefits the inventor, other inventors and society. When and how an invention is shared makes a huge difference.
Intellectual property law
Marketing
fromForbes
1 month ago

How Earned Media And AI Can Future-Proof Your Brand's Reputation

Align marketing with AI-generated search summaries and earn coverage in journalistic, non-paid sources to build and protect brand reputation.
fromenglish.elpais.com
1 month ago

What is media impact value, the algorithm the fashion industry is fixated on

Not just any algorithm, mind you, but the most devilish metric devised to date. Because it finally translates the old publicity strategy of fame once governed by unquantifiable guesswork into money. No, it isn't (black) magic, just computerized math: by analyzing and comparing quantitative and qualitative data, the program in question calculates and assigns an economic value to these star appearances based on their public performance.
Marketing tech
Venture
fromEntrepreneur
2 months ago

Why AI Is Forcing a Rethink of Business Metrics

AI agent customers lack persistence, breaking traditional CAC, LTV, and retention metrics and eliminating loyalty-based moats as each transaction resets competition.
Venture
fromFortune
1 month ago

A scary SaaS selloff changes the calculus for startups and private markets: "code alone was never a real moat" | Fortune

Enterprise AI uncertainty triggered a SaaS market selloff, revealing that code alone is no moat and startups lack a clear path to monetize AI.
#agentic-ai
fromTechCrunch
1 month ago
Artificial intelligence

How AI changes the math for startups, according to a Microsoft VP | TechCrunch

fromTechCrunch
1 month ago
Artificial intelligence

How AI changes the math for startups, according to a Microsoft VP | TechCrunch

#ai-roi
fromEntrepreneur
2 months ago

How AI Will Help Decide the Way Private Equity Firms Invest

Data science and artificial intelligence are fundamentally redefining what constitutes skill in investment management, shifting the sources of sustainable competitive advantage in ways most firms have yet to comprehend. This is not about automating existing workflows. It is about reconceptualizing which analytical tasks can be systematized and which genuinely require human judgment, then rebuilding investment processes around that distinction. Firms that fail to recognize this depth are not simply adopting tools more slowly. They are misunderstanding the nature of the change itself.
Venture
fromComputerWeekly.com
1 month ago

IT Sustainability Think Tank: AI infrastructure, shared responsibility and the real cost of progress | Computer Weekly

Artificial intelligence (AI) is no longer a future-state conversation. It is here, embedded across enterprise systems, cloud platforms, security tooling, analytics engines and decision-making frameworks. The pace of adoption has been extraordinary, and so is the scale and intensity of the infrastructure required to power it. Against this backdrop, Microsoft's recent call for a "community-first" approach to AI infrastructure is both timely and necessary.
Artificial intelligence
Intellectual property law
fromThe Drum
2 months ago

Do brands own the copyright on AI-generated ads?

AI-generated brand imagery may lack copyright protection when created with minimal human input, creating legal uncertainty over ownership for marketers.
Marketing
fromBusiness Matters
2 months ago

Marketing Isn't Broken. The Brand Beneath It Is.

Marketing fails when asked to substitute for an unclear or outdated brand strategy, producing noise rather than compounding growth.
Marketing
fromForbes
2 months ago

The Role Of Trust And Innovation In Building Brands People Actually Love

Customer-focused innovation combined with consistent trust-building converts transactions into lasting customer loyalty and beloved brands.
fromFortune
2 months ago

In the AI economy, the 'weirdness premium' will set you apart. Lean into it, says expert on tech change economics | Fortune

The weirdest thing of all in economics, says Brandeis University Economics Professor Benjamin Shiller, is that weirdness is closely tied to fate in the age of artificial intelligence (AI). The weirder you are, he tells Fortune, the better off you'll be. In his new book " AI Economics: How Technology Transforms Jobs, Markets, Life, and Our Future," Shiller, argues that the more bizarre your job, the less likely that AI will take it.
Artificial intelligence
fromFast Company
2 months ago

How discounting hurts long-term loyalty and profits

Discounting has been part of retail's toolkit for decades, and it can be effective, especially during high-stakes shopping seasons. But as promotions become more frequent across the industry, companies are taking a closer look at the downside: Short-term sales gains don't always come with long-term loyalty or durable margins, and customers remember how a brand made them feel far more than what they saved at checkout.
Marketing
fromAbove the Law
2 months ago

From Cost Center To Value Engine: Patent Management In The AI Era - Above the Law

In a recent Tradespace and Above the Law survey, two-thirds of companies that draft patents in-house described IP as a value driver, while 71 percent of companies that outsource drafting viewed IP as a cost. When drafting and prosecution move inside, IP teams work closer to engineers and product leaders. This proximity improves invention quality, strengthens claim strategy, and aligns patent decisions with product direction, market timing, and business priorities.
Intellectual property law
fromElectronic Frontier Foundation
2 months ago

Copyright Should Not Enable Monopoly

There's a crisis of creativity in mainstream American culture. We have fewer and fewer studios and record labels fewer and fewer platforms online that serve independent artists and creators. At its core, copyright is a monopoly right on creative output and expression. It's intended to allow people who make things to make a living through those things, to incentivize creativity. To square the circle that is "exclusive control over expression" and "free speech," we have fair use.
Intellectual property law
fromAbove the Law
2 months ago

What If Tariffs Go Away - Or Don't? How You Can Protect Your Bottom Line With Contract Intelligence - Above the Law

With the Supreme Court potentially poised to invalidate recent tariffs, organizations face a confusing scenario. Having clear visibility into contract terms - such as price adjustments and renegotiation provisions - is essential to navigating this volatility. Come join us on at 1 p.m. ET on Jan. 27 for this CLE-approved webinar, where we'll discuss the current state of the tariff conundrum and explore strategies for achieving contract visibility with the latest AI innovations.
Artificial intelligence
Marketing
fromMarTech
2 months ago

Loyalty didn't disappear. Brands traded it away. | MarTech

Loyalty remains valuable but brands eroded it by prioritizing gimmicks and engagement metrics over measurable, economically meaningful retention.
Marketing
fromForbes
2 months ago

Building A Sellable Business In A Trust-Scarce, AI-Driven World

Buyers prioritize perceived authenticity and trust over revenue; communities, predictable income, live engagement, and retention increase business sellability.
Intellectual property law
fromPatently-O
2 months ago

Large Entities Achieve Double the Patent Allowance Rate of Micro Entities

Large entities secure patents at far higher rates than small and micro entities, with allowance rates of 80%, 61%, and 40% respectively.
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