#interactive-advertising

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Marketing tech
fromAdExchanger
1 week ago

The 'C' In CTV Is For Cart; Held To Account | AdExchanger

Amazon's interactive video ad tech will enhance Samsung TV Plus with engaging shopping features for viewers and measurable results for advertisers.
Marketing
fromThe Drum
3 weeks ago

The future of advertising: integrating creativity and technology

CTV platforms enable advertisers to deliver interactive, personalized experiences through data collection and automation, transforming audience engagement strategies.
#connected-tv
fromThe Drum
6 months ago
Marketing tech

'Alexa, open the new Autumn collection': why voice tech is the new frontier in shoppable TV

fromThe Drum
6 months ago
Marketing tech

'Alexa, open the new Autumn collection': why voice tech is the new frontier in shoppable TV

more#connected-tv
Marketing
fromThe Drum
2 months ago

Mercedes asks Twitter users to decide outcome of TV ads - but did they care?

Mercedes-Benz aired three interactive X Factor commercials; one showed authorities in a European city trying to stop a British musician resembling Kano from a gig.
fromTipRanks Financial
5 months ago

TNL Mediagene and Geniee partner to expand access to Cr.ED advertising solution - TipRanks.com

TNL Mediagene's () Japanese media subsidiary Mediagene has formed a strategic partnership with Japanese AdTech company Geniee to expand the reach of the company's advertising creative solution Cr.ED. Geniee is a Japanese AdTech company that provides platforms for both online publishers and advertisers serving over 5,900 active clients. By partnering with Geniee, the company aims to bring Cr.ED's creative capabilities to a wider range of advertisers and publishers in Japan.
Marketing tech
E-Commerce
fromExchangewire
8 months ago

iion and TCL Partner to Bring Scalable, High-Impact Advertising Opportunities to the Connected TV Gaming Ecosystem

iion partners with TCL to integrate game advertising into TCL's connected TV ecosystem.
fromDecrypt
10 months ago

Netflix Doubles Down on Generative AI With Adverts in the Middle of Streams - Decrypt

The adverts will appear in midroll and pause formats on its ad-supported tier, starting next year as Netflix looks to create more interactive viewing experiences.
Artificial intelligence
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