When the Nintendo Switch 2 launched this summer, a cheaper, Japanese-only version of the console was made available domestically. Some speculated the more affordable console (which cost around $340 compared to the multi-language Switch 2's $480) was offered to address a weak yen or the cost of living in Japan, but whatever the reason, it helped: the Switch 2 was Japan's biggest ever console launch, according to Video Games Chronicle.
TNL Mediagene's () Japanese media subsidiary Mediagene has formed a strategic partnership with Japanese AdTech company Geniee to expand the reach of the company's advertising creative solution Cr.ED. Geniee is a Japanese AdTech company that provides platforms for both online publishers and advertisers serving over 5,900 active clients. By partnering with Geniee, the company aims to bring Cr.ED's creative capabilities to a wider range of advertisers and publishers in Japan.