Fashion & style
fromArchitectural Digest
2 days agoEmma Chamberlain Proves There's Nothing Cuter Than a Button
Emma Chamberlain's new collection with West Elm emphasizes the charm of kitsch, particularly through whimsical button-inspired designs.
CLEAN KITSCH is a photographic editorial that expands upon the tension between kitsch aesthetics and the traditional domestic environment, using this contrast as a lens through which to explore the representation of women within familiar household settings. The project intentionally embraces the language of kitsch, its excess, its exaggeration, and its deliberate theatricality to reveal how these visual strategies can be reinterpreted as critical tools rather than mere decorative choices.