Marketing
fromCity AM
3 hours agoWorld Cup no longer has global audience - and that's a marketers challenge
The World Cup is evolving, presenting new challenges for fans and brands due to its expanded format and diverse audience engagement.
The ongoing discussions regarding future structural changes to the game, such as the introduction of new tournaments (eg. Fifa Club World Cup), further intensify this challenge. These changes have the potential to significantly reduce the downtime available to elite players, affecting their recovery and overall well-being.
Subscribers to TNT Sports can now access the service through HBO Max, which has replaced Discovery+ for online streaming. Existing Discovery+ users can log in using their current credentials.
The Esports Foundation Club Partner Program reaches fans globally and changes the way they experience esports. Over the past editions, it has created a platform for Clubs to strengthen their brands and engage with audiences.
The 'Home Team Act' would require that any sports team owner looking to move their franchise, or sell to a new owner with the intention of relocation, first be required to offer the sale of the franchise to a group keeping it in its current location.
NBA Commissioner Adam Silver has been clear: 'We are convinced that for the good of European basketball, the best course of action would be a joint solution with the Euroleague, reaching an agreement on a systemic approach to growth.'
Eight of the ten clubs in the top half of the Premier League table are owned by Americans. In the Championship, four of the eight clubs battling for promotion are U.S.-owned, including the Ryan Reynolds-Rob McElhenney Wrexham project.