The Italian Competition Authority said it was looking into promotions for skincare products such as face masks, serums and anti-ageing creams that in some cases appeared to target girls under 10.
Lotus sprout extract is derived from the young shoots of the lotus plant, which are rich in antioxidants and protective phytonutrients. Because sprouts are in an active growth phase, they contain concentrated bioactive compounds that help defend the skin against environmental stressors.
When pop sensation Sabrina Carpenter shared a TikTok video talking about her favourite lip balm, she described how it absorbs the lips' natural pH and "brings out this beautiful pink" and keeps them "super moisturised." The product went viral, as did the concept of pH-reactive make-up.
Yes, the purply-pink hue of a 1990s mother-of-the-groom's duster coat is now the height of chic on cheeks, lips and even eyes. It's just euphemistically called cool toned, which in practice translates as traditional nude makeup tones such as dark brown, caramel, taupe, pink and beige, customised with a mild mauvey tinge to reduce their respective temperatures.
Remember that viral TikTok showing someone's $500 skincare routine? I watched it three times, mentally calculating how many months of rent that collection represented. Then I looked at my own bathroom shelf, packed with Korean beauty products that cost me less than a nice dinner out, and realized something: My skin had never looked better, and I'd spent a fraction of what my luxury-brand-devoted friends had.
Picture this: You're getting ready for a night out, running 10 minutes behind (as usual), and putting the finishing touches on your makeup before you call your Uber. But before you go, it's time to stash essentials in your purse, like your lipstick, phone charger, condoms, perfume rollerball, and keys. For most, these are the must-haves, and for good reason: They help you feel confident and prepared - after all, keeping your lip color fresh should feel just as routine as taking care of your sexual health.
Wavytalk: Hair Tools Create salon-quality hairstyles at home with one tool. Wavytalk's Curlmaker rotating curling iron comes with three interchangeable barrels, so you can make tight ringlets, loose waves, and more. The award-winning Blowout Express combines a brush and curler. Its fast, dual-heat design saves time and smart technology adds shine for a smooth, frizz-free look. Silk'n: Hair Removal Devices Remove hair at home easily and comfortably.
Estée Lauder forecast annual sales and profit slightly below estimates on Thursday, as the cosmetics maker navigates a brand reset with increased marketing spend while it navigates tariff-related pressures. Shares fell about 9 percent in premarket trading after it forecast third-quarter margins to contract 50 basis points due to stepped-up investments in product innovation and tariff pressures. The company, which is undergoing a turnaround under its CEO Stephane de La Faverie, flagged a $100 million tariff hit on
In 1994, when the grunge aesthetic gripped the nation (chokers, combat boots), the make-up artist Heidi Morawetz created Le Vernis Rouge Noir. There and then, backstage at Chanel's Autumn/Winter ready to wear show, she mixed black and reds until the shade emerged - a perfect blend of rebellion and conformity; not too black, not too red, not too bold, and not too boring.
By utilising Brave Bison's data tools and direct relationship networks, we recruited influencers with the perfect profile to reach our intended audience and worked with them throughout the entire creative process, directing and producing video content featuring them within the pop up environments. We then shot a series of 22 videos raising awareness of and showcasing the immersive, artistic and technology-driven nature of the SK-II Wonderland activation.
There was a big gap in the market. A lot of shades didn't complement our golden and olive skin tones. And as we age, our skin changes, but the makeup hasn't. A lot of makeup isn't infused with skincare. Especially for mature skin. I wanted to create something that enhances beauty while caring for it.
Patrick O'Brien, retail research director at analytics firm GlobalData, said Barry M had failed to innovate and had instead been "more reactive". He told the BBC the company had also struggled as, despite being stocked in well-known retailers, it faced increasing competition from other brands at similar prices. O'Brien said Barry M had become "a small brand in a sea of new and fun names, which are generating traction through social media marketing".
Two women, probably in their sixties, were debating whether to stick with their usual brands or try something new. "I've been using the same foundation for twenty years," one said, "but it just sits in my wrinkles now." Her friend nodded knowingly. "Mine makes me look like I'm wearing a mask." This got me thinking about how the beauty industry has evolved, yet somehow the biggest names-Revlon, Maybelline, CoverGirl-haven't quite caught up with what mature skin actually needs.
"After more than a decade of bronzed beauty - from golden skin to liquid bronzers - we're seeing a return to the cool-toned elegance of the '90s," says celebrity makeup artist Gemma Peace. The only problem? "Most makeup launches have leaned heavily toward warm, orange-based tones." Enter blue lip gloss: the easy hack to make your current products look fresh and modern.
Skin-tone hair isn't about toning things down, per se. In fact, the switch-up can be just as dramatic as any other dye job. But instead of chasing contrast for the sake of change, it redirects that energy toward finding a color that actually works with your complexion - an individualized approach to a beauty trend that feels refreshingly rare on TikTok. The result? Hair that looks like it's made for you, even though achieving it is anything but a coincidence.
It's hard to admit, but I'm an influencer's dream audience - I'll buy anything if it looks cool enough. So when TikTok started blowing up with mini Huda Beauty pressed powder PopSockets in early January, I immediately checked to see where I could purchase one myself. Spoiler alert - or maybe you already know, since the stunt went viral - those tiny powders were just samples, designed to hype the real launch. Yep, I fell for it.
