#live-mascot

[ follow ]
Women
fromwww.theguardian.com
1 day ago

The Joy of Six: moments of unbridled joy in sport

Failure often leads to self-blame and internal conflict despite external factors influencing success.
fromESPN.com
3 days ago

Brewers inherit 'rally tortoise' after pocket pancakes nixed

During a game last August, Brewers manager Pat Murphy was caught taking a pancake from the pocket of his hoodie for a midgame bite, right in the middle of a dugout interview.
Miami Dolphins
LA Clippers
fromThe Spun
2 days ago

Dan Hurley's Wife Calls Out Rival Fanbase Before Final Four

Andrea Hurley criticized St. John's fans for rooting against UConn, calling their actions 'really sad' and 'crappy'.
Los Angeles
fromLos Angeles Times
2 days ago

UCLA fans gather in Arizona to proudly cheer on Final Four Bruins they admire

UCLA fans passionately support women's basketball, hoping for equal recognition and success as men's sports.
Los Angeles Rams
fromESPN.com
5 days ago

Big 12's Yormark, Texas Tech booster bicker over Friday games

A conflict arises between Texas Tech booster Cody Campbell and Big 12 commissioner Brett Yormark over scheduling and fan traditions.
Atlanta Falcons
fromESPN.com
5 days ago

Falcons unveil new uniforms ahead of 2026 season

The Atlanta Falcons unveiled new uniforms that honor their history while looking forward to the future.
#ncaa
fromNewsday
1 week ago
Washington Wizards

March Madness: Here's a storyline to watch about each of the Final Four teams in the men's field

Boston Celtics
fromThe Atlantic
5 days ago

The Lesson of a Thrilling March Madness

The NCAA tournament showcases that financial changes in college sports do not diminish the passion and quality of the game.
Washington Wizards
fromNewsday
1 week ago

March Madness: Here's a storyline to watch about each of the Final Four teams in the men's field

Arizona and Michigan are the only No. 1 seeds to reach the Final Four, while Duke was eliminated by UConn.
Brooklyn
fromESPN.com
2 weeks ago

Bills unveil renderings of massive bison statues at Highmark Stadium's Family Circle

Bison statues will be installed outside Buffalo Bills' new stadium, symbolizing a year-round destination and honoring the team's culture.
Relationships
fromSilicon Canals
2 weeks ago

Men who say "we" when referring to their favorite sports team aren't delusional - they've found one of the last remaining places in adult life where belonging is unconditional, identity is shared without negotiation, and nobody asks them to explain why it matters so much - Silicon Canals

Men's identification with their sports teams fosters a sense of community and identity without the need for qualifications or conditions.
fromThe Falcoholic
2 weeks ago

The Falcoholic Reacts: Excitement for Georgia's Finest

Ojulari set the Giants' record for most sacks by a rookie in 2021. His quick first step and relentless motor made him a handful for opposing tackles to contain.
New York Giants
Golden State Warriors
fromESPN.com
2 weeks ago

Queens University rallies around Buddy the Dog in NCAA tournament

Queens University coach Grant Leonard emphasizes the team's fighting spirit through their mascot, Buddy, representing hard work and dedication.
fromIntelligencer
1 week ago

If Illinois Wins March Madness, I'll Run Naked Through the Streets

For the first time since the days of Allen Iverson, the best non-NBA (and non-WNBA, for that matter) players can all be found in college basketball, even if they don't always stay on the same team like they used to.
Boston Celtics
#nil-deals
Marketing
fromDigiday
2 weeks ago

The real winners of March Madness? Brands that move fast on NIL deals

Consumer brands are heavily investing in NIL deals with college basketball players during March Madness, with food and beverage brands leading deal volume.
Marketing
fromDigiday
2 weeks ago

The real winners of March Madness? Brands that move fast on NIL deals

Consumer brands are heavily investing in NIL deals with college basketball players during March Madness, with food and beverage brands leading deal volume.
Games
fromESPN.com
3 weeks ago

2026 Tournament Challenge guide to team mascots, school colors and famous alumni

ESPN provides school information organized by tournament region and seeds to help newcomers fill out college basketball brackets without basketball knowledge.
LA Kings
fromwww.bbc.com
2 weeks ago

Lions and Hatters add Cup to Trophy successes

London Lions won the Super League Basketball Cup, defeating Manchester 83-74, with MVP Kameron McGusty leading the team to victory.
Los Angeles Rams
fromLos Angeles Times
2 weeks ago

USC views its comeback win over Clemson as a key, culture-building moment

USC Trojans achieved a significant overtime victory against Clemson, showcasing resilience and teamwork despite challenges faced this season.
LGBT
fromQueerty
3 weeks ago

Two college baseball players thrust themselves into viral fame with cheeky dugout shenanigans - Queerty

A viral video of Texas A&M baseball players engaging in playful physical interaction sparked millions of views and reflects evolving attitudes toward masculinity and homoeroticism in college sports.
Toronto Raptors
fromBleacherreport
3 weeks ago

Rick Pitino Posts Video of SJU Mascot Walking to Big East Tournament Game, Jokes About Travel Budget

St. John's head coach Rick Pitino humorously referenced the school's limited travel budget while the Red Storm prepare for a Big East tournament semifinal against Seton Hall.
LA Clippers
fromDefector
3 weeks ago

Can I Interest You In A Billiken? | Defector

Saint Louis Billikens return to March Madness for the first time since 2019, featuring an exciting tournament team that mounted impressive comebacks in the Atlantic 10 tournament.
Washington Wizards
fromwww.theguardian.com
2 weeks ago

Are unbeaten superteams like the UConn Huskies bad for basketball?

UConn dominates women's college basketball with multiple undefeated seasons, while men's Division I basketball rarely produces unbeaten teams, with Indiana being the last to achieve a perfect season 50 years ago.
fromBleacher Nation
4 weeks ago

Big 12 Tournament 2026: Here's Everything You Need to Know

The Big 12 is stacked with talent. With nearly 20 players appearing across most mock drafts and big boards, this year's tournament has the potential to be one of the best.
Chicago Cubs
#transfer-portal
fromESPN.com
2 months ago
Higher education

Indiana's unlikely JMU core spurring historic College Football Playoff title run

fromESPN.com
2 months ago
Higher education

Indiana's unlikely JMU core spurring historic College Football Playoff title run

fromDefector
1 month ago

Imagining The End Of College Sports, With Spencer Hall | Defector

A dire white paper published by three administrators at the University of Louisville about how manifestly untenable and economically punitive the current state of college sports is, even for elite programs. The report is indeed very dire, and accurate insofar as it assesses that, whatever the future of college sports is, it's probably won't involve the NCAA and is also unlikely to get easier for non-elite institutions in an increasingly consolidating national business.
Podcast
fromwww.mercurynews.com
1 month ago

California college releases list of mascots in bid to replace the Claim Jumper

A resolution that came before the college's Academic Senate in 2021 criticized the Claim Jumper mascot as an image of the gold rush culturally associated with stealing and clandestine activities and as such not aligned with the college's values.
California
#college-football-playoff
fromCornell Chronicle
1 month ago

Ivy basketball tourneys bring 'madness' to Ithaca | Cornell Chronicle

Cornell is thrilled to welcome all of these incredible student-athletes to Ithaca. The NCAA basketball tournaments are cultural institutions and lots of fun. I'm excited and proud, both as a fan and as the university's president, to host our terrific Ivy athletes, coaches and fans.
Higher education
Skiing
fromDefector
1 month ago

It's Time To Get Cozy At The Podium | Defector

Medal-winning Olympians swap damp performance gear for insulated outerwear and warm beanies on the podium to stay cozy after events.
fromwww.bbc.com
1 month ago

Tigers and Exeter win to reach Prem Rugby Cup semis

Leicester Tigers guaranteed themselves a home semi-final in the Prem Rugby Cup by beating Harlequins to top Pool B. The 33-27 victory at Mattioli Woods Welford Road opened up a nine-point lead at the top of the table for Leicester, who have never won the competition, with one match left to play for second-placed Northampton Saints. Meanwhile, Exeter Chiefs moved top of Pool A with a convincing win over Bath to seal their own spot in the last four.
Miscellaneous
fromWSYR
1 month ago

Syracuse Mets announce name for next season... and it's 'Syracuse Mets'

SYRACUSE, N.Y. (WSYR-TV) - The Syracuse Mets have to chalk this one up as an error. The baseball team had previously announced plans to retire the "Syracuse Mets" name and unveil a new identity and brand for future seasons. After months of planning, the team's rebranding process struck out. The Mets' general manager Jason Smorol tells NewsChannel 9 | LocalSYR.com that the new name they had selected was already trademarked.
Major League Baseball
Television
fromPsychology Today
2 months ago

Everyone's Talking About 'Heated Rivalry'-Here's Why

Romantic media elicit oxytocin, foster empathy, and provide a healthy escape that increases emotional understanding, resilience, and widespread audience appeal.
Soccer (FIFA)
fromESPN.com
2 months ago

Fed by the Wolves: Mascot gets kid's chicken nuggets back

Wolves surprised young fan Rory with a fresh box of chicken nuggets at Molineux after his dad pinched one at a previous match.
#college-football
Chicago Cubs
fromBleacher Nation
1 month ago

How to Watch Miami (OH) RedHawks vs. Bowling Green Falcons: Live Stream or on TV - Bleacher Nation

Miami (OH) RedHawks host Bowling Green Falcons on Feb 20, 2026 at 8:30 p.m. ET aiming to extend a 26-game winning streak.
fromwww.bbc.com
2 months ago

Defib appeal to celebrate ambulance station cat

A community defibrillator fundraiser has begun to remember a "very friendly and therapeutic" cat named Defib which moved into an ambulance station in east London 18 years ago. Defib lived at Walthamstow Ambulance Station, after being rescued by paramedics as a kitten in 2008 and "adored by them ever since". In 2024, the cat was faced with eviction from his home but this was overturned after more than 62,000 people signed an online petition.
UK news
fromESPN.com
2 months ago

Panthers unveil 'Vamos Gatos' uniforms ahead of Buffalo matchup

"¡Vamos Gatos! Night" is the Panthers' annual celebration of the Hispanic community in South Florida. It includes music, dancing and food vendors offering much more than the normal chicken fingers and fries. But the most memorable aspect of "¡Vamos Gatos! Night" features the Panthers inviting local artists to transform the team's logos and jerseys into vibrant art pieces. Previous jersey designs have incorporated iconography such as pineapples, Cafecito cups and the colors of Latin American countries' flags.
National Hockey League
#sports-marketing
fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

fromThe Drum
2 months ago
Social media marketing

An overflow of content won't solve the enshittification of sports marketing

fromThe Drum
1 month ago

How has personalization improved digital sports marketing?

Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
Online marketing
Media industry
fromWVTF
1 month ago

A Super Bowl challenge: keeping young people interested in football when TikTok does so much more

Younger viewers prefer short-form, personalized social platforms, forcing traditional football broadcasts to innovate with interactivity, gamification, and youth-focused experiences.
#indiana-hoosiers
Silicon Valley
fromTechCrunch
1 month ago

The kids 'picked last in gym class' gear up for Super Bowl | TechCrunch

The Super Bowl at Levi's Stadium will attract many tech executives and wealthy investors, featuring expensive tickets, major AI-company presence, and competitive tech advertising.
Fashion & style
fromvitamagazine.com
2 months ago

A La Dogue: How Man's Best Friend Is Nosing Into Marketing Campaigns

Fashion brands increasingly use dogs and pet-focused marketing because canine content boosts relatability, engagement, and supports pet apparel lines, driving consumer aspiration and sales.
Washington Nationals
fromTalkNats.com
2 months ago

Improving the fan experience is a major priority | TalkNats.com

Jason Sinnarajah prioritizes improving fan experience by listening directly to fans, staying late to engage season ticket holders, and supporting a positive team image.
US politics
fromESPN.com
2 months ago

White House partners with Fanatics, pro leagues

Major U.S. sports leagues and organizations will display a USA 250 patch and logo on uniforms and gear throughout the 250th-anniversary year.
Wellness
fromFast Company
2 months ago

What is 'brand well-being?' And can it give you a competitive advantage?

Brand well-being is a leadership-driven, holistic framework prioritizing employee, culture, and consumer wellness to build resilient, trusted, and durable brand growth.
Television
fromFast Company
2 months ago

Fanatics goes all-in on entertainment

Fanatics and OBB Media launched Fanatics Studios to create, finance, produce, and distribute sports-and-culture content across films, series, live events, and digital platforms.
fromBavarian Football Works
1 month ago

Which fanbase do you have an irrational dislike for?

In the Bundesliga, the obvious starting point is Borussia Dortmund. Their Yellow Wall is iconic, the atmosphere incredible, and the tradition undeniable. Yet the nonstop "underdog versus Bayern Munich" narrative can feel exhausting. You respect the passion, but the moral-victory energy after narrow losses? That can grate. Then there's Schalke 04. Even during seasons when Schalke aren't competing near the top, the anti-Bayern Munich sentiment never fades. Maybe it's regional pride, maybe it's history,
Soccer (FIFA)
National Football League
fromESPN.com
2 months ago

'Amazing effort and grit': Lane Kiffin shows support for Ole Miss after Fiesta Bowl loss

Lane Kiffin publicly praised Ole Miss after the Fiesta Bowl loss, criticized a late no-call, and continued supporting the program despite leaving to coach LSU.
fromLitter Box Cats
2 months ago

Gameday 52: Florida Panthers vs Utah Mammoth

Florida is back in Broward after beating the Chicago Blackhawks 5-1 on Sunday to complete a three-game road trip with a perfect record. Tobias Björfot produced the first multi-goal game of his career, Mackie Samoskevich ended a long scoring drought, Carter Verhaeghe notched a beauty and Sam Reinhart found the empty net for the Cats, who are currently four points bout of a playoff spot. Daniil Tarasov stopped 19 of 20 shots to post his fourth win in a row.
National Hockey League
Television
fromFast Company
1 month ago

Puppies, not politics, won Super Bowl Sunday

The Puppy Bowl attracted 15.3 million viewers—the biggest audience since 2018—while the Super Bowl halftime starring Bad Bunny drew 128.2 million.
fromwww.bbc.com
2 months ago

Newcastle take action after young mascot left alone

Newcastle United are to take action after a young club mascot was left alone in the middle of the pitch before Saturday's defeat at Liverpool. The girl walked out with the players prior to the 4-1 loss at Anfield and lined up alongside the visitors as they shook hands with Arne Slot's side. But footage from TikTok user @doubleh8596 captures Newcastle's sole mascot being left on her own as the players then rush off to the touchline to hand over their track jackets pre-match.
Soccer (FIFA)
Chicago Cubs
fromBleacher Nation
2 months ago

How to Watch Ohio State Buckeyes vs. Penn State Nittany Lions: Live Stream or on TV - Bleacher Nation

Ohio State faces Penn State Jan 26, 2026 at Value City Arena at 7 p.m. ET, with Ohio State holding a 13-6 record.
Marketing
fromModern Retail
2 months ago

Fashion and beauty brands are expanding their partnerships with female college athletes

Beauty, fashion, and lifestyle brands increasingly partner with female college athletes, expanding NIL deals beyond sports brands into multi-channel, department-level partnerships.
fromwww.amny.com
1 month ago

NYCFC unveils new mascot Sky Scraper the pigeon | amNewYork

Ahead of its 12th season in Major League Soccer and its final campaign at Yankee Stadium, NYCFC has tapped into city culture for the announcement of its official mascot, Sky Scraper, a pigeon and local New Yorker. As the club prepares for the start of a new era, it only feels right that Sky writes his own chapter into club history.
Soccer (FIFA)
US news
fromABC7 San Francisco
2 months ago

NFL athletes help students celebrate new sports field in East Palo Alto

A $5.5 million renovation delivered a regulation multi-sport Los Robles-Ronald McNair field in East Palo Alto, benefiting local youth and honoring former players.
fromwww.scientificamerican.com
1 month ago

There's no such thing as a seahawk, actually

Wash.a city north of Seattle that claims to be the original home of the name seahawk for its high school mascotthe name arose as a nickname for the osprey because of its talons that are uniquely fit to catch fish. Ospreys go by other names, too, including river hawk and fish hawk, and they embark on these long, arduous journeys and have to survive a lot of obstacles, says Robert Domenech, executive director of the Raptor View Research Institute in Montana.
National Football League
#nfl
Soccer (FIFA)
fromFast Company
2 months ago

Change the game: How sports can drive social impact

Major 2026 sporting events create opportunities to expand youth sports access through local, affordable, and sustained community-driven programs and corporate partnerships.
fromFOX Sports
2 months ago

The Most Unique American Sporting Events

Dubbed as "The Game at Radio City", the WNBA hosted an exhibition game between the U.S. Olympic team and a group of WNBA stars. Some of the biggest names in the history of the sport, like Lisa Leslie, Diana Taurasi and Sue Bird took the court in one of the most iconic entertainment venues ever. The game was set up as a way to excite fans for the upcoming Summer Olympic Games in Athens.
US news
fromBusiness Insider
1 month ago

The perks of being a fair-weather football fan

Cheering on your favorite team can cause severe mood swings, violent outbursts, and even, at times, tightness in your chest. It's why I'm a fair-weather fan. There's a backstory: I used to have a team. As a Baltimore native, when the Ravens came to our city in 1996, I was all in. After buying tons of black and purple, winning two Super Bowls, and then white knuckling through the lackluster seasons that followed, I decided to set a boundary for my own sanity.
National Football League
Higher education
fromESPN.com
1 month ago

Sources: North Dakota State joins Mountain West for football

North Dakota State will join the Mountain West Conference for football-only in 2026, paying nearly $12 million plus a $5 million NCAA FBS transition fee.
[ Load more ]