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Marketing tech
fromMarTech
4 days ago

The hidden tradeoffs in moving to a composable martech stack | MarTech

Moving to a composable stack from a monolithic marketing cloud incurs hidden costs in integration, coordination, data management, vendor management, and skill requirements.
Marketing tech
fromMarTech
7 months ago

Winter 2026 Salesforce release will be heavy on Agentforce for marketers | MarTech

Agentforce expands across Salesforce marketing apps, embedding AI to improve campaign creation, optimization, prospect management, and data-driven marketing decisions.
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