#mars-inc

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#product-placement #et-the-extra-terrestrial #film-history #marketing-missed-opportunity #merger #kellanova #ftc
Independent films
fromTasting Table
1 month ago

Steven Spielberg Didn't Plan For Reese's Pieces In E.T. - Then This Happened - Tasting Table

Mars, Inc. rejected the opportunity to feature M&Ms in E.T., leading Reese's Pieces to become iconic in cinema history through a landmark product placement.
European startups
fromFortune
9 months ago

Snack stars are aligning as the FTC clears the $36 billion Mars-Kellanova merger for launch

Kellanova shares increased after the merger with Mars Inc. cleared U.S. regulators.
SF food
fromTasting Table
10 months ago

What Is Titanium Dioxide And Will Its Absence Change The Flavor Of Skittles? - Tasting Table

Mars Inc. will remove titanium dioxide from Skittles production by 2025 due to safety concerns and public demand.
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