#matcha-trends

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Coffee
fromTasting Table
12 minutes ago

The Starbucks Chai Change That Has Customers Split - Tasting Table

Starbucks has changed its chai sweetening method, using honey instead of simple syrup, leading to mixed customer reactions.
Marketing
fromBevindustry
2 days ago

Recasting Our Point of Reference in Beverage

The beverage industry is shifting back to large brands acquiring established players rather than nurturing small, niche brands.
fromLondon On The Inside
4 days ago

Learn to Make Matcha Strawberry Daifuku

This intimate 8 person hands-on masterclass will see a guided 90 minute session in making four daifuku: two matcha strawberry daifuku and two classic daifuku, filled with fresh strawberries and grapes.
Cooking
Mindfulness
fromScienceDaily
3 days ago

This simple Japanese eating habit could help you live longer without dieting

Hara hachi bu encourages stopping eating at 80% fullness, promoting mindful eating and a balanced relationship with food.
London food
fromTime Out London
6 days ago

This hyped London matcha cafe is opening a second location in Covent Garden

Frothee, a popular matcha bar, is opening a second location in Covent Garden this spring.
Wine
fromwww.businessinsider.com
6 days ago

I can't drink alcohol, but my husband can. It sparked a business idea.

Natalie Chiu founded Saicho, a sparkling tea business, to create inclusive beverage options for those with alcohol intolerance after her own dining experiences.
Travel
fromwww.businessinsider.com
1 week ago

I went to Japan during peak cherry blossom season and found an easy way to escape the crowds at popular tourist attractions

Japan's gardens offer a serene escape from the overwhelming tourist crowds in popular cities like Tokyo and Kyoto.
Coffee
fromBusiness Matters
6 days ago

From Cafes to Kitchens: Why Are New Coffee Rituals Moving into Our Homes?

Home coffee consumption has increased significantly, driven by the pandemic and a shift towards personal brewing routines.
Cocktails
fromElite Traveler
2 weeks ago

Sakura Season Is Brief - These Are the Drinks to Try While It Lasts

Cherry blossom season in Japan offers unique culinary experiences with sakura-infused foods and beverages, celebrating the beauty and flavors of spring.
Coffee
fromTasting Table
1 week ago

8 Ways To Upgrade A Cup Of Herbal Tea - Tasting Table

Herbal tea offers diverse flavors and can be enhanced with delicate additions, unlike coffee, which often overpowers with strong flavors.
Coffee
fromTasting Table
1 week ago

It's Easier Than You Might Think To Roast Your Own Coffee. But Is It Worth It? - Tasting Table

Roasting coffee at home offers control over flavor and freshness, making it a rewarding hobby for coffee enthusiasts.
Mindfulness
fromBusiness Insider
3 weeks ago

I meditated with a Japanese Zen monk who works with Fortune 500 companies. I had meditation all wrong.

Meditation is simpler and more attainable than commonly perceived; it does not require thinking about nothing.
Coffee
fromTasting Table
2 weeks ago

The Unusual Way Coffee Has Been Aged In Japan For Centuries - Tasting Table

Aging coffee through snow-aging enhances flavor by reducing bitterness and improving aroma.
Cooking
fromTasting Table
4 weeks ago

Easy White Chocolate Matcha Cookies Recipe - Tasting Table

White chocolate matcha cookies combine sweet white chocolate, bitter matcha, and crunchy pistachios using traditional baking techniques to achieve balanced flavor and texture.
LA Dodgers
fromDodgers Nation
1 month ago

Team Japan Unveils New Matcha-Inspired Celebration

Japan's World Baseball Classic team, featuring Shohei Ohtani and Yoshinobu Yamamoto, has introduced a matcha tea-whisking gesture as their new victory celebration.
Coffee
fromenglish.elpais.com
2 weeks ago

Smaller pizzas, a wooden Starbucks logo and tatami in Zara: The demands of the Japanese market

Adapting global brands to Japanese culture is essential for success in the market.
fromEater
1 month ago

This Is What You Get When Japanese and Italian Food Collide

Living in Japan in the early 2000s, Fralick fell in love with an Italian restaurant in the city of Shizuoka, where he ate Italian food, but with Japanese influences, like pastas made with uni and the fermented soybeans known as natto. "It really reminded me of home," says Fralick, who grew up in upstate New York and started his cooking career in Italian fine dining.
Food & drink
Coffee
fromwww.businessinsider.com
2 weeks ago

The best ingredient for performance and longevity is probably already in your kitchen

Coffee contains compounds that boost mental and physical performance, fight inflammation, and reduce risks of heart disease, cancer, diabetes, and dementia.
Miscellaneous
fromConde Nast Traveler
1 month ago

A Guide to Tokyo's Vegetarian Scene, Courtesy of Chef Tejas Sovani

Tokyo-based Indian chef Tejas Sovani guides diners to the city's best vegetarian restaurants, from Buddhist temple cuisine to innovative plant-based ramen and soba.
Food & drink
fromTasting Table
1 month ago

14 Yogi Tea Flavors, Ranked - Tasting Table

A reviewer ranked 14 Yogi Tea varieties by flavor quality, finding Throat Comfort disappointing due to overpowering wild cherry bark that masked desired licorice and fennel notes.
Cooking
fromYanko Design - Modern Industrial Design News
1 month ago

7 Best Japanese Kitchen Gadgets & Tools So Clever They Make Every Meal Feel Like a Ceremony - Yanko Design

Japanese kitchenware prioritizes single-purpose precision and minimalist design over multifunctionality, with tools refined through centuries of regional manufacturing expertise that create superior cooking performance.
NYC food
fromTime Out New York
1 month ago

Breads Bakery is serving a pretty massive matcha menu in NYC this March

Breads Bakery launches a month-long matcha menu featuring matcha lattes, pastries, rugelach, pound cake, and Basque cheesecake across Manhattan locations from March 2-31.
#bay-area-cafes
Coffee
fromTasting Table
3 weeks ago

8 Best Affordable Matcha Brands, According To Experts - Tasting Table

Matcha prices are rising due to increased worldwide demand and Japanese shortages, making ethical and budget-conscious purchasing increasingly important for consumers.
#matcha
fromTasting Table
1 month ago

Don't Toss Out Used Coffee Grounds - They Can Give Roasted Veggies Extra Flavor - Tasting Table

Finely ground coffee can add depth and a subtle roasted bitterness that enhances caramelization. Freshly ground beans taste best in this situation since they have all of their aroma and flavor still intact. Once you expose those grounds to air or once all the good stuff is extracted during brewing, those spent grounds are a lot duller and lack the same depth.
Cooking
fromTasting Table
1 month ago

2-Ingredient Japanese Cheesecake Recipe - Tasting Table

Whether you believe it's cheesecake or not, you can't argue that it's not a terrific (and super easy!) breakfast, snack, or dessert on its own merits. For something so easy to make, this two-ingredient Japanese cheesecake sure did come out delicious.
Food & drink
Coffee
fromTasting Table
3 weeks ago

Coffee Mate Is Testing A New Frozen Creamer And I Was Among The First To Try It - Tasting Table

Nestlé's Coffee Mate launches Cool Crème, a frozen creamer product available in cookies & crème crumble and vanilla caramel swirl flavors, designed to be added to coffee like ice cream.
Coffee
fromPortland Mercury
4 weeks ago

At Mako Matcha Mill, Tea Leaves Are Pulverized Right Before Your Eyes

Mako Matcha Mill prioritizes high-quality matcha as the main focus, sourcing directly from Japanese farmers and offering affordable drinks around $4 by eliminating middlemen.
fromTasting Table
3 weeks ago

Decaf Coffee Gets A Bad Reputation. Here's Why It Shouldn't - Tasting Table

A good cup of coffee (decaf included) delivers on all fronts: Flavor, acidity, body, sweetness, and balance, aka The Pleasure Principle. The infamously-snobbish coffee élite might maintain that decaf drinkers aren't "real coffee fans." But, as a veteran barista, I would argue that the opposite is actually true: Only the most diehard bean-heads tread decaf domain.
Coffee
Travel
fromElite Traveler
1 month ago

Uncovering Japan's Road Less Traveled

Japan Heritage promotes regional cultural, artisanal, and spiritual traditions to guide tourists beyond crowded routes and reveal diverse local stories and experiences.
Coffee
fromTasting Table
3 weeks ago

The Popular Coffee Chain To Avoid If You Want To Order Matcha - Tasting Table

Dunkin' matcha drinks are low-quality due to excessive sugar and fruit pectin, resulting in overly sweet taste and gritty consistency that masks the authentic matcha flavor.
Design
fromwww.archdaily.com
2 months ago

Seventeen TeaHouse / Modum Atelier

Seventeen Teahouse occupies a second-floor corner in Nanjing, designed to be 'present yet unseen,' facilitating contemporary social tea rituals that balance privacy and communal experience.
Renovation
fromApartment Therapy
2 months ago

This Cottagecore-Loving Content Creator Spends Her Sundays with Matcha, Yoga, and a Trip to the Greenhouse

A cozy 1930s Denver apartment blends cottagecore decor, DIY projects, and abundant houseplants, with Miracle-Gro products supporting easy indoor plant care and Sunday routines.
Video games
fromWGB
2 months ago

Wanderstop Review - Proving A Cup Of Tea Fixes Everything

Wanderstop centers on rest and slow activities, letting a once-obsessed fighter recover while running a calming teashop.
Coffee
fromArchitectural Digest
4 weeks ago

The Best Coffee Mugs, From Hasami to Heath Ceramics

The right coffee mug combines essential functional traits like heat retention and durability with distinctive design personality and sentimental value.
Philosophy
fromBig Think
2 months ago

How a small shop in Kyoto connects mastery with meditation

A centuries-old family workshop preserves tea through meticulous, unchanging craftsmanship, modest growth, and a purposefully understated presence.
Coffee
fromYanko Design - Modern Industrial Design News
1 month ago

6 Camping Mugs From Japan That Make Coffee Taste Better (Science Says So) - Yanko Design

Japanese ceramic mugs enhance coffee experience through superior heat retention, neutral flavor profiles, and handcrafted design that influences taste perception and creates intentional ritual.
Coffee
fromDaily Coffee News by Roast Magazine
1 month ago

Opinion: On Sugar-Laden Coffee in the MAHA Crosshairs

Large U.S. coffee chains increasingly sell sugar-laden beverages marketed as seasonal drinks, with some containing over 115 grams of sugar, prompting health officials to question their safety.
fromBusiness Insider
1 month ago

I didn't want my family's old house in Japan to sit empty - so I turned it into a cafe

I grew up visiting this house. It originally belonged to my grandfather's older sister, and whenever I traveled down from Iwate, the northern prefecture in Japan where I grew up, this was where the family gathered. Later, I worked as a rehabilitation consultant at hospitals in Osaka and Yokohama. I moved, but this place was always in the back of my mind.
Renovation
Cocktails
fromTasting Table
2 months ago

How To Swap Liquor For Sake To Craft Incredible Low-ABV Cocktails - Tasting Table

Use sake as a lower-alcohol base spirit substitute for gin or vodka, increasing its volume 25% and reducing other mixers to preserve subtle sake flavors.
fromTasting Table
2 months ago

10 Foods And Drinks Where Country Of Origin Actually Matters - Tasting Table

Country of origin labeling became mandatory on all international products entering the United States in 2009. The goal was to ensure American consumers knew where the products they were buying came from, enabling shoppers to make informed buying decisions. These products include everything from Mexican avocados to French wine to pasta from Italy, with the latter thankfully safe from recent U.S. tariffs. However, does the location a product comes from actually matter?
Wine
fromOpen Culture
2 months ago

Discover Ichi-go Ichie, the Japanese Art of Savoring Every Moment

The Bud­dhis­ti­cal­ly inflect­ed " ichi-go ichi‑e" is just one in the vast library of yoji­juku­go, high­ly con­densed apho­ris­tic expres­sions writ­ten with just four char­ac­ters. (Oth­er coun­tries with Chi­nese-influ­enced lan­guages have their ver­sions, includ­ing sajaseon­geo in Korea and chéngyǔ in Chi­na itself.) It descends, as the sto­ry goes, from a slight­ly longer say­ing favored by the six­teenth-cen­tu­ry tea mas­ter Sen no Rikyū, " ichi-go ni ichi-do " (一期に一度).
Mindfulness
fromBon Appetit
1 month ago

This Nutty, Low-Caffeine Tea Is Taking Over Cafe Menus

If you were a frequent coffee shop-goer and Instagram scroller in the mid-2010s, chances are you remember when a certain grassy green beverage started to pop up on café menus, grid posts, and Tumblr feeds. (Of course, we're talking about matcha.) Now, some ten years later, another type of Japanese green tea has made the jump over to the U.S. market: hojicha.
Food & drink
Travel
fromTravel + Leisure
1 month ago

I Visited One of Thailand's Oldest Organic Tea Farms-and It Was One of the Most Moving Travel Experiences I've Had

Araksa Tea Garden produces organically certified, sustainably grown Thai 'jungle tea' and Assam hybrids at high elevation using skilled hand-plucking and traditional processing.
Coffee
fromTasting Table
1 month ago

Switching From Coffee To Tea May Not Make That Big Of A Health Difference, According To Research - Tasting Table

Coffee and tea offer comparable health benefits; switching from coffee to tea provides no significant wellness advantage for most people.
Cooking
fromTasting Table
1 month ago

This Japanese Method Makes Cabbage 10x Better (You'll Never Want It Any Other Way) - Tasting Table

Yamitsuki cabbage is a Japanese izakaya-style slaw that transforms shredded cabbage with a savory, umami-rich sesame-garlic dressing.
Food & drink
fromTasting Table
2 months ago

Chai Matcha Latte Recipe - Tasting Table

A chai matcha latte blends warming spiced chai with earthy matcha and maple syrup into a comforting, health-forward hybrid beverage.
fromLos Angeles Times
2 months ago

Is the dish green enough? I'm into it. I'll cook it.

I'm not much of a cook. I can throw together a few things for breakfast, sure. I can make a sandwich. Beyond that, I stick with what I know. And that means mostly easy Mexican dishes for breakfast, lunch and dinner for a guy on the go. One thing I do know really well is how to trim, chop and combine greens and fruit to make a banging Mexican-style green juice.
Cooking
Cooking
fromwww.nytimes.com
2 months ago

Video: Mushroom Wafu Pasta

Mushroom wafu pasta is spaghetti with Japanese mushrooms in an umami soy-butter sauce emulsified using reserved pasta water, finished with scallions and nori.
fromTasting Table
1 month ago

The Absolute Best Way To Elevate Trader Joe's Jeju Matcha Latte Packets, According To Fans - Tasting Table

If there's anything that Trader Joe's customers love, it's a new product drop, especially when it involves a trendy item like matcha. So, the hype surrounding the new Jeju Matcha Latte Packets has been no surprise, nor has the fact that fans have spent the last few months trying to perfect the hot drink. The best way to elevate it, apparently, is to make one simple addition that you probably already have in the fridge.
Food & drink
fromScienceDaily
2 months ago

Tea can improve your health and longevity, but how you drink it matters

Drinking tea, particularly green tea, is linked to better heart health, improved metabolism, and lower risks of chronic diseases like diabetes and cancer. It may also help protect the brain and preserve muscle strength as people age. However, processed teas-such as bottled and bubble varieties-often contain sugars and additives that may cancel out these benefits. Moderation and choosing freshly brewed tea appear key.
Food & drink
Food & drink
fromTasting Table
1 month ago

This Hidden-Gem Tea Shop Might Be The Best Place To Relax In NYC - Tasting Table

Paquita is a small, nostalgic West Village tea shop offering about 100 teas, a no-laptop calm atmosphere, baked goods, teaware, and formal afternoon tea reservations.
fromA Couple Cooks
2 months ago

Top 10 Healthy Drinks to Try Now

While I love a good cocktail, on a regular basis you'll find me drinking lighter options like sparkling water or tea. After helping my husband Alex kick his soda habit years ago, we began to discover drinks that actually make you feel energized and balanced, from cucumber-infused waters to homemade herbal teas. What's great about switching to healthier beverages is you don't have to sacrifice flavor.
Food & drink
from101 Cookbooks
1 month ago

Red Gomashio

Keep this red gomashio on your kitchen counter and sprinkle it with abandon on eggs, rice, potatoes, soups, and noodles. Made with toasted sesame seeds, crushed cardamom, chile powder and dried onion it's a fast way to season all your favorite staples. Gomashio is a simple Japanese seasoning made from toasted sesame seeds and salt. It adds crunch, nuttiness, and added nutrients from the sesame seeds.
Food & drink
fromTasting Table
2 months ago

16 Japanese 7-Eleven Snacks We Wish Were Available In The US - Tasting Table

Japan's 7-Elevens are well-known for having all sorts of delicious and unique snacks that you just can't find in the United States. While the convenience store chain got its start in the U.S., it first opened locations in Tokyo in 1974. As of 2025, there were over 22,000 locations across Japan, which vastly outnumber the approximately 12,300 in the U.S.
Food & drink
fromwww.theguardian.com
1 month ago

Frothing over: the coffee foams and indulgent' drinks keeping Australian cafes afloat

Coffee brimming with lemon myrtle cream. Matcha banked with strawberry-lychee foam. Cold brew with choc-orange froth thick enough to stuff a pillow. Every caffeinated drink I've ordered in Sydney recently has the appearance of a generously frosted cake. It's a trend you'll see or sip across Australia, from Toasted Carine's iced latte with maple cold foam in Perth to Le Bajo's chilled oolong tea with raspberry cream in Melbourne.
Coffee
fromTasting Table
1 month ago

13 Health-Ade Kombucha Flavors, Ranked - Tasting Table

If you, too, down a bottle of kombucha every chance you get, we are one. Well, maybe not every chance (after all, you can definitely drink too much kombucha), but you get the picture. I adore the fizzy, probiotic drink, which is on the very long list of things I'd like to make at home eventually. But until I have enough capacity to embark on a homemade kombucha adventure, I'll stick to the store-bought stuff, preferably from Health-Ade.
Food & drink
Coffee
fromTasting Table
2 months ago

7 Places To Find Gourmet Coffee For A Bargain - Tasting Table

Gourmet coffee offers traceable, higher-quality beans with nuanced flavors, and several retailers offer bargain-priced gourmet options.
fromBusiness Insider
2 months ago

Starbucks wants to be your afternoon wellness stop with protein drinks and fiber snacks

Starbucks is in its wellness era. The coffee giant is doubling down on healthy drink and snack options, because that's "how people want to eat," especially in the afternoon, CEO Brian Niccol said during Starbucks' first-quarter earnings report on Wednesday. "You'll continue to see us push against the health and wellness platform going forward," Niccol said. "In beverage, I think it is going to be this personalized energy that can be executed as still, sparkling, and blended, so there's a pipeline for that platform."
Food & drink
Food & drink
fromLos Angeles Times
2 months ago

16 of our favorite green juices and smoothies (that actually taste good) in L.A.

Juicing grew into a popular Los Angeles health trend and business model, offering accessible pathways to healthier eating and scalable local brands.
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