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#burger-king
Berlin food
fromTasting Table
5 days agoI Tried The Peppercorn BLT Whopper, And I'm Glad Burger King Still Lets Us Have Our Way - Tasting Table
Burger King allows customers to influence its menu through the Whopper By You campaign, resulting in new limited-time offerings like the Peppercorn BLT Whopper.
fromExchangewire
5 days agoAdzymic Powers Omnichannel Grimace Shake Campaign for McDonald's Singapore - ExchangeWire.com
The campaign begins with a gamified DOOH execution placed in high-footfall Gen Z locations including Dhoby Ghaut, Bugis, Singapore Management University, and the Central Business District. These locations help bring the Grimace Shake campaign into the flow of Singapore's daily urban movement.
Marketing
from24/7 Wall St.
5 days ago"We Power Over 160,000 Restaurants": Toast's CFO Makes the Case for a Data-Driven Moat
We power over 160,000 restaurants. So you can imagine the data that sits in our platform. This data creates value for operators, allowing them to benchmark prices and identify opportunities for improvement.
Business
from24/7 Wall St.
5 days agoWall Street Back on the Burger Train
Senatore cited menu innovation and featured value as contributing to more stable same-store traffic. On the cost side, supply-chain savings are offsetting inflation, allowing BofA to raise its FY26 adjusted EBITDA estimate to $288M from $279M.
Business
Dining
fromEsquire
3 weeks agoThe Cheap, Nostalgic Happy Hour Deal That's Sweeping the Nation's Bars
Bars and restaurants across the U.S. are offering adult-oriented "Happy Meal" deals combining nostalgic childhood foods with cocktails at discounted prices to attract millennials seeking both nostalgia and value.
NYC food
fromTasting Table
4 weeks agoThis Long Island McDonald's Location Is Stuck In The '90s (And Fans Love It) - Tasting Table
A McDonald's in Hicksville, New York remains frozen in its original 1990s design with colorful décor and PlayPlace, defying the chain's modern gray remodel trend and becoming an internet sensation.
#viral-marketing
Social media marketing
fromFast Company
1 month agoMcDonald's knew what it was doing all along with this week's 'Burgergate'
McDonald's CEO's awkward Big Arch burger video went viral, generating millions in earned media value and sparking a competitive cycle of CEO response videos from rival fast food brands.
Social media marketing
fromFast Company
1 month agoMcDonald's knew what it was doing all along with this week's 'Burgergate'
McDonald's CEO's awkward Big Arch burger video went viral, generating millions in earned media value and sparking a competitive cycle of CEO response videos from rival fast food brands.
Business
from24/7 Wall St.
2 weeks agoIf You Had Invested $1,000 in McDonald's or Starbucks 10 Years Ago, Here's What You'd Have Now
McDonald's franchise model and value positioning generated 235% returns over ten years, significantly outperforming Starbucks' 102% return and matching S&P 500 performance despite lower volatility.
Miscellaneous
fromTasting Table
1 month ago15 Of McDonald's Biggest Contests And Games To Date - Tasting Table
McDonald's has run numerous contests and games over decades, offering customers chances to win cash prizes and free food, though most promotions have faced controversies including failed promises and FBI involvement.
Marketing tech
fromBon Appetit
1 month agoThe Burger CEOs Are Beefing
Modern food and entertainment marketing has become increasingly absurd, featuring unconventional stunts like A24 wedding chapels, Brat credit cards, and protein bar vibrators, exemplified by McDonald's CEO's awkward burger promotion that sparked competitive CEO burger-eating responses.
Social media marketing
fromBusiness Insider
1 month agoMcDonald's CEO got roasted for his 'Big Arch' review. I'm here to defend him - and the burger.
McDonald's CEO Chris Kempczinski faced backlash for taking a small bite of the new Big Arch burger in an Instagram video, but his direct-to-consumer social media strategy represents a valuable corporate communication trend.
#fast-food-marketing
Silicon Valley food
fromBusiness Insider
4 weeks agoMcDonald's CEO went viral for his robotic taste test. He won the authenticity war anyway.
McDonald's CEO's awkward Big Arch taste test video sparked a fast-food authenticity competition among rival chain CEOs, with McDonald's ultimately benefiting from dominating the conversation despite criticism.
Silicon Valley food
fromBusiness Insider
4 weeks agoMcDonald's CEO went viral for his robotic taste test. He won the authenticity war anyway.
McDonald's CEO's awkward Big Arch taste test video sparked a fast-food authenticity competition among rival chain CEOs, with McDonald's ultimately benefiting from dominating the conversation despite criticism.
#mcdonalds-big-arch-burger
Food & drink
fromTasting Table
2 weeks agoMcDonald's Big Mac Vs Big Arch Sauces: What's The Difference? - Tasting Table
McDonald's Big Arch burger contains 1020 calories with two quarter-pound patties and three cheese slices, differentiated from the Big Mac primarily by its sauce containing ketchup for sweeter, tangier flavor.
Marketing
fromwww.marketingdive.com
1 month agoMcDonald's reality TV-inspired campaign turns kiosks into confessionals
McDonald's launched the First Job Confessional campaign featuring a reality TV-inspired confessional booth that tours four U.S. cities, offering gift cards for first job stories and social media sharing opportunities tied to National Employee Appreciation Day.
SF food
fromTasting Table
3 weeks agoHow McDonald's Ensures Your Filet-O-Fish Has A Perfectly Golden Color - Tasting Table
McDonald's Filet-O-Fish achieves its signature golden-brown color using turmeric and paprika, natural spices with powerful oil-soluble pigments that function as effective dyes in the breading.
fromKotaku
4 weeks agoMcDonald's CEO Should Leave Burger Enjoying To Professionals
Kempczinski's video has kicked off a humiliation ritual. C-suite types from competing fast food chains showing that their food is not only edible, but enjoyable! It's become such a sideshow for the internet that folks are hunting down more videos of Kempczinski sitting alone and eating sandwiches.
Silicon Valley food
Silicon Valley food
fromTasting Table
4 weeks agoWe're Feeling Pretty Nostalgic For These 2016 McDonald's Prices Right About Now - Tasting Table
McDonald's prices have increased over 50% in a decade, with a Big Mac Extra Value Meal rising from under $8 in 2016 to $11.99 in 2024, driven by inflation and additional market factors beyond general price increases.
Food & drink
fromTasting Table
3 weeks agoHow Much The McDonald's Filet-O-Fish Cost When It Hit The Menu In 1965 - Tasting Table
McDonald's Filet-O-Fish has increased in price far beyond inflation rates, costing $5.59 today versus $0.29 in 1965, with inflation alone accounting for only 54% of the current price despite using cheaper fish than the original halibut.
fromDaily News
1 month agoMcDonald's Big Arch burger is arriving in Southern California restaurants
The Big Arch is indeed a beefy, cheesy, saucy burger. Its ingredients are a little different from a Big Mac or a Quarter Pounder, but it's recognizable as a McDonald's product. It has two quarter-pound beef patties, three slices of white cheddar, both sliced and crispy onions, lettuce, pickles and a new Big Arch Sauce, made with mustard.
Food & drink
Food & drink
fromTasting Table
1 month ago'I Swear The Food Tasted Better' - Why McDonald's Fans Miss The Old-School Foam Containers - Tasting Table
Polystyrene clamshells preserved warmth and prevented leaking, but changes in fats and frying methods largely explain perceived differences in McDonald's taste.
Food & drink
fromTasting Table
2 months agoThe McDonald's Gold Card Is So Rare, We Only Know 7 Celebrities Who Got One - Tasting Table
McDonald's awards McGold cards granting recipients free food for life, often limited to specific restaurants, with some cards accepted worldwide and held by notable individuals.
fromBusiness Insider
1 month agoI tried McDonald's McNugget Caviar promotion. It's a smart brand move and made my go-to order feel fancy.
McDonald's launched a pre-Valentine's Day promotion on Tuesday, allowing nugget fans across the country to sign up for free delivery of a 1-oz tin of baerii sturgeon caviar from Paramount Caviar, eight ounces of crème fraîche, and a $25 voucher to buy McNuggets to pair with it, while supplies last. I got my hands on a kit ahead of the launch and have to say, I didn't expect to like the combination as much as I did.
Food & drink
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