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Television
fromForbes
4 days ago

TelevisaUnivision Bets Its Telenovela DNA Can Win The Microdrama Race

TelevisaUnivision's ViX Micros aims to transform telenovelas into mobile-friendly microdramas, achieving significant viewership and user engagement in under a year.
fromTechCrunch
2 weeks ago

Meet Vurt, the mobile-first streaming platform for indie filmmakers embracing vertical video | TechCrunch

As audiences increasingly gravitate towards content tailored for mobile devices, the adaptation of traditional storytelling methods to fit vertical formats feels like a natural progression. Vurt sees its platform as a solution that aligns with this future. The success of "micro-drama" platforms like ReelShort and DramaBox has proven that there is a sizable market eager for engaging, bite-sized content.
Independent films
Marketing
fromForbes
2 months ago

Super Bowl LX: Marketing Goals, Messaging And Creative Trends To Watch

Super Bowl LX ads will prioritize emotional, culturally relevant, trust-building messaging using AI, creator integration, mobile-first formats, and cross-platform interactive experiences.
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