#music-video-release
#music-video-release
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#new-music #indie #tiktok #creator-economy #social-media #metal #youtube #streaming #short-form-video #new-releases
#influencer-marketing
Social media marketing
fromThedrum
1 month agoThe Relationship Between Content Creators, Influencer Marketing And The Music Industry
Music industry increasingly relies on influencer marketing through social media apps like TikTok, Koji, and Triller, where artists collaborate with content creators to engage audiences and create viral trends.
Social media marketing
fromThedrum
1 month agoThe Relationship Between Content Creators, Influencer Marketing And The Music Industry
Music industry increasingly relies on influencer marketing through social media apps like TikTok, Koji, and Triller, where artists collaborate with content creators to engage audiences and create viral trends.
fromTechCrunch
2 weeks agoMeet Vurt, the mobile-first streaming platform for indie filmmakers embracing vertical video | TechCrunch
As audiences increasingly gravitate towards content tailored for mobile devices, the adaptation of traditional storytelling methods to fit vertical formats feels like a natural progression. Vurt sees its platform as a solution that aligns with this future. The success of "micro-drama" platforms like ReelShort and DramaBox has proven that there is a sizable market eager for engaging, bite-sized content.
Independent films
Media industry
fromIndieWire
3 weeks agoIf You've Been Waiting for Normal in Hollywood, Here It Is
YouTube surpassed Disney as the world's largest media company while accomplished independent producers like Ted Hope struggle to find industry support, signaling a fundamental shift in entertainment's structure and sustainability.
Film
fromFast Company
2 weeks agoTrailers for trailers? Movie studios in the TikTok era are competing for 1 second of your precious attention
Warner Bros. Discovery and Marvel Studios employed innovative pre-trailer marketing strategies, releasing promotional clips and fan-involved content before full trailer debuts.
Media industry
fromTheStreet
3 weeks agoYouTube just crushed Hollywood in a major milestone
YouTube's 2025 revenue exceeded $60 billion, surpassing Netflix and becoming the largest advertising platform, overtaking combined revenues of Disney, NBC, Paramount, and Warner Bros. Discovery for the first time.
Media industry
fromDigiday
3 weeks agoThe in-house entertainment studio is having its social media team moment
Major brands are building in-house entertainment studios with dedicated executives and production teams, mirroring how social media teams emerged as essential corporate functions a decade ago.
Podcast
fromFast Company
1 month agoThe surge of video podcasts raises an awkward question for the industry: Why do we still call them 'podcasts'?
The definition of 'podcast' has expanded from asynchronous talk radio to any episodic audio or video content with people speaking, making the original term increasingly obsolete as consumption shifts toward video-based formats.
fromDefector
3 weeks agoR&B Wants To Make Pop Music Fun Again | Defector
R&B in the 21st century has been in a constant state of flux, tugged between safe traditionalism and blurry attempts at progression. For the last decade-plus that "progression" has seen R&B music become more indebted to trap records and the moody atmospherics of alternative bands like Radiohead, Coldplay, or My Bloody Valentine.
Music
fromPitchfork
2 weeks ago17 Songs You Should Listen to Now
On any given day our writers, editors, and contributors go through an imposing number of new releases, giving recommendations to each other and discovering new favorites along the way. Each Monday, with our Pitchfork Selects playlist, we're sharing what our writers are playing obsessively and highlighting some of the Pitchfork staff's favorite new music.
Music production
Film
fromNo Film School
1 month agoReclaiming Distribution: A Modern Indie Release Strategy
Filmmaker Gille Klabin abandoned traditional distribution for his second feature, choosing self-distribution with transparent data-driven marketing to maintain creative control and maximize returns on his low-budget film.
fromEngadget
3 weeks agoTikTok will let you stream full songs in its app if you're an Apple Music subscriber
TikTok will soon let you stream full songs in its app via a new integration with Apple Music. The company's new Play Full Song feature makes it possible to link your Apple Music account to TikTok, and play any song that strikes your fancy directly in the app while you're scrolling. Starting a song is as simple as tapping a button in the Sound Details page or your For You page.
Music production
Marketing tech
fromThe Drum
1 month agoWhy vertical video content is helping news publishing stay the right side up
Advertisers should use the open internet and vertical video, prioritizing content quality and consumption behavior over exclusive social-platform spending to boost attention and performance.
fromwww.esquire.com
1 month ago5 Best Songs of 2026 (So Far)
The only song here that really matters. Written just hours after the murder of Alex Pretti in Minneapolis and released a few days later, Springsteen names names (looking at you, Stephen Miller and Kristi Noem) and speaks bold, specific truth. With a title that recalls his own impactful Streets of Philadelphia, a melody reminiscent of Bob Dylan, and an urgency not felt since Neil Young's Ohio, it may not be groundbreaking musically, but Streets of Minneapolis is exactly what we need right now.
Music
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