#national-lego-day

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#lego
Arts
fromFast Company
1 month ago

Lego's new Monet-inspired set is full of hidden details

Lego recreated Monet's Bridge over a Pond of Water Lilies as a 3,179-piece set using playful elements to emulate Impressionist brushstrokes.
Marketing
fromFast Company
2 months ago

Lego, it's time to hit the brakes

Lego's beloved creative appeal is being strained by aggressive licensing, nostalgia, and expensive giant sets, risking brand exhaustion and consumer fatigue.
Board games
fromKotaku
5 days ago

New Lego Contest Teases Big Pokemon TCG Crossover

Lego is hosting a contest for fans to design sets inspired by Pokémon cards, with the winner's design becoming a real set.
Board games
fromThe Verge
1 week ago

The Lego Game Boy makes for a great gift, and it's $10 off today

Kohl's offers a $10 discount on the Lego Game Boy, making it available for $49.99 with promo code TOYS10.
Parenting
fromKotaku
4 days ago

8 Things To Never Say To An Adult Lego Fan - Kotaku

Adult fans of Lego, known as AFOLs, significantly contribute to Lego's success, driven by nostalgia and disposable income.
fromYanko Design - Modern Industrial Design News
2 days ago

Nike's iconic Air Max 95 is now a 1,213-piece LEGO set complete with hidden storage - Yanko Design

The original Air Max 95, designed by Sergio Lozano in 1995, famously drew inspiration from the human anatomy. The layered upper mirrors muscle fibers, the lace loops resemble ribs, and the midsole represents the spine.
Fashion & style
London food
fromianVisits
2 weeks ago

LEGO on the rails: SWR train renamed to celebrate Legoland Windsor's 30th anniversary

South Western Railway renamed a train the Legoland Locomotive to celebrate Legoland Windsor's 30th anniversary, marking the theme park's growth since opening in 1996.
#lego-moc
Food & drink
fromYanko Design - Modern Industrial Design News
2 weeks ago

This LEGO Tiramisu Might Be the Most Realistic LEGO Food Set Anyone Has Ever Built - Yanko Design

A LEGO creator built a highly detailed tiramisu MOC using 1,106 bricks at nearly 1:1 scale, featuring intricate layering, realistic textures, and hidden details that showcase masterful food model construction.
#lego-smart-bricks
fromThe Verge
3 weeks ago
Gadgets

You can't replace the battery in Lego's Smart Bricks - and many of its sensors aren't available yet

fromThe Verge
2 months ago
Gadgets

I played with the Lego Smart Brick

Lego's NFC Smart Bricks turn tiles into interactive programs that enable richer, reactive play and surprising character interactions beyond predictable barcode-based toys.
fromThe Verge
2 months ago
Gadgets

This semi-secret Lego Smart Brick feature gives it even more potential

Lego Smart Bricks can precisely measure distance and orientation between bricks up to about 4–5 meters, enabling accurate 2D and 3D positional tracking.
Gadgets
fromThe Verge
3 weeks ago

You can't replace the battery in Lego's Smart Bricks - and many of its sensors aren't available yet

Lego Smart Brick sets launch with several sensors disabled, including microphone, light sensor, and distance measurement, to be unlocked through future products and software updates.
Gadgets
fromThe Verge
3 weeks ago

Testing Lego's Smart Bricks with my two kids

Lego Smart Bricks underutilize their advanced sensing capabilities in initial sets, delivering primarily light and sound effects that fail to sustain children's engagement.
E-Commerce
fromFast Company
3 weeks ago

Lego Group grew its revenue by double digits in 2025. The toymaker owes its success to these 2 bold strategies

Lego achieved 12% revenue growth to $13.2 billion in 2025 despite consumer spending constraints, driven by innovative products and expanded portfolio across multiple market segments.
#lego-design
Video games
fromKotaku
3 weeks ago

Lego Finally Announces A Mario Minifig Is Coming

Nintendo confirmed a Lego Mario minifigure will release in 2027 with new sets unconnected to previous interactive Mario playsets.
Los Angeles
fromLos Angeles Times
4 weeks ago

Legoland opens a new land and its most thrilling coaster yet, inspired by Space Mountain

Legoland Carlsbad opens Lego Galaxy, a new 2.4-acre themed land featuring Galacticoaster, the park's fastest and most adult-focused indoor thrill ride at 40 mph.
Board games
fromEsquire
3 weeks ago

This New Luigi Lego Set Is Making Me Feel Like a Kid Again

Lego releases Luigi & Mach 8, a full-size adult-targeted speedster vehicle set with 2,234 pieces, shipping April 1 with pre-orders available now.
Gadgets
fromYanko Design - Modern Industrial Design News
1 month ago

8 LEGO Architecture Sets So Good They Belong in a Museum, Not a Toy Aisle - Yanko Design

LEGO has evolved from disposable toys into collectible display pieces for adult enthusiasts, with official sets and fan designs featuring architectural detail and dramatic lighting.
fromwww.theverge.com
1 month ago

What if your real computer was a super-sized Lego computer brick?

The M2x2 is largely a 3D-printed case for a Mac Mini, one you can freely print at home yourself, but it's not just a shell. He's outfitted it with a 7-inch IPS touchscreen display, and a full array of additional ports and SD card reader thanks to an integrated USB-C hub.
Gadgets
#lego-smart-brick
Gadgets
fromEngadget
2 months ago

Lego unveils a technology-packed Smart Brick at CES 2026

Lego introduced a 2 x 4 Smart Brick with sensors, speaker, LED array, Play Engine, and Smart Tags/Minifigures to enable interactive, connected play.
Gadgets
fromThe Verge
1 month ago

Lego's Smart Brick is here, and it transforms these new Star Wars sets

Lego's Smart Brick integrates a miniature computer, microphone, and NFC technology into a standard brick, enabling interactive experiences across eight new Star Wars-themed sets ranging from $69.99 to $159.99.
#lego-deals
fromDigiday
1 month ago

Lego is building out an in-house programmatic team

Lego is building up an in-house programmatic media buying team and hiring programmatic experts in the United States and Denmark. It's among several advertisers currently deepening in-house media benches. The brickmaker advertised for five programmatic roles during January, including positions for a global programmatic media manager, programmatic media associates and media planning associates. The hires are a sign that the company is further developing the in-house media unit it first established in 2024.
Marketing tech
#fastelavn
#ai-education
fromEngadget
2 months ago
Education

Lego's latest educational kit seeks to teach AI as part of computer science, not to build a chatbot

fromEngadget
2 months ago
Education

Lego's latest educational kit seeks to teach AI as part of computer science, not to build a chatbot

E-Commerce
fromGameSpot
2 months ago

The Lego Ideas Tree House Is Discontinued, But You Can Save Big At Amazon

Amazon is selling the retired 3,036-piece Lego Ideas Tree House for $217, the lowest price in over six months.
fromBuzzFeed
1 month ago

For Anyone Trying To Be The "Fun" Aunt Or Uncle, 30 Birthday Gifts Kids Will Love

A Melissa & Doug ice cream counter for fueling their sessions of make-believe with tons of sweet, stackable flavors, a menu, and - yes - even fake money, because even pretend ice cream comes at a price they simply loovveee charging you. The wooden ice cream counter comes with eight ice cream scoops, six toppings, two cones, a cup, a scooper, tongs, a wooden spoon, a reusable menu card, and six pretend dollar bills.
Parenting
Arts
fromArtnet News
2 months ago

From Warhol to Haring-Every Lego Art Set, Ranked

Godtfred Kirk Christiansen's 1958 interlocking brick patent launched modern Lego, inspiring diverse Lego Art sets that reinterpret iconic artworks for all ages.
fromYanko Design - Modern Industrial Design News
1 month ago

This 1,516-Piece LEGO Maersk Vessel celebrates the future of sustainable shipping - Yanko Design

For decades, the LEGO Group has demonstrated an unusual ability to translate real-world engineering into tactile storytelling. From architectural landmarks to Technic supercars, its most compelling releases are often those rooted in authentic industrial design. The new LEGO 40955 Maersk Dual-Fuel Container Vessel follows that same philosophy, drawing inspiration from one of the most significant advances in modern maritime transport.
Design
#lego-smart-play
E-Commerce
fromBuzzFeed
1 month ago

If You're Looking For Toys The Whole Family Love, Here Are 26 Of 'Em

Playful, tactile, and educational gifts—Throw Throw Burrito, NeeDoh Nice Cube, dual-tip acrylic markers, and an easy-to-use telescope—encourage family fun, creativity, and curiosity.
#smart-play
Gadgets
fromYanko Design - Modern Industrial Design News
2 months ago

This LEGO Furby 30th Anniversary Build Comes With Working Eyes and a Secret Agent Hidden in Its Head - Yanko Design

A 1,700-piece LEGO Furby recreates the toy's expressive features, nostalgic paranoia, and designer Easter eggs with practical mechanisms and collector-sized scale.
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