Epicenter, a multiplatform community and news organization founded during the pandemic to help New Yorkers navigate COVID-19 while spotlighting arts, small businesses and ensuring resources reached those who needed them most, has faced this challenge repeatedly. Community, ethnic and small media outlets have long struggled to get responses from government and corporate press teams that prioritize outlets with perceived scale and reach.
As AI rapidly reshapes the media landscape, Poynter is helping people understand how the technology works and how it should be used responsibly. Through practical AI training, ethical guidance and media literacy programs, Poynter's work supports transparent, trustworthy adoption as the technology continues to evolve. The Poynter Institute has hosted two summits on AI, ethics and journalism that have established guidelines to encourage responsible innovation and minimize risk of damage to newsrooms' reputations.
A reporter at Ars Technica, whose beat was specifically reporting on AI, was fired after it turned out that a piece he had co-authored contained quotes fabricated by the AI tools he was using. Ars Technica has subsequently retracted the original story entirely, publishing an editor's note, stating that it was 'a serious failure of our standards,' but that they believe it to be an 'isolated incident.'
If you've worked in a technical role in news for long enough, you likely remember when the "show your work" spirit was everywhere. Newsroom nerds shared code on GitHub, swapped tips on social media and unfurled long blogs guiding others on how to get things done. You might also have a vague sense that - like reaction GIFs, demotivational posters, and that guy who sang "Chocolate Rain" - you're seeing less of it these days.
The pandemic changed Defector's course. New York shut down, the economy ground to a halt, and the offers of capital dried up. So the group decided to launch a new website on their own dime, this time structured as a worker-owned cooperative in which the journalists, rather than media executives, made all the decisions. The site became the kind of success that's rare in digital media nowadays, bringing in $3.2 million in revenue from over 40,000 paying subscribers in its first year alone.