#nike

#nike

Online reselling platform StockX said Nike was its top-selling sneaker brand in 2025 - and its fastest-growing in the separate shoe category. StockX ranked the brands based on the number of trades that occurred the previous year in its annual trend report, released this week. The sportswear giant is typically a top seller on StockX, a popular place for buying and selling sneakers.

Nike reported $0.49 per share in its August quarter against expectations of $0.27, delivering an 81% earnings surprise on revenue of $11.72 billion. The company has exceeded estimates in seven of its last eight quarters, averaging roughly 35% surprises. However, net income dropped to $727 million from over $1 billion a year earlier, and operating margin compressed to 7.9%. Gross margin held at 42.2%, but operating expenses ate into profitability as the company invested in digital infrastructure and premium product lines.

The jacket, which Nike is calling its most technically engineered garment ever, features what the brand has dubbed A.I.R. Technology (that stands for Adapt. Inflate. Regulate., not artificial intelligence). At first glance, it looks like any other sleek Nike puffer. But here's the clever part: you can adjust how puffy it actually is depending on how cold you are. No more sweating through your coat after walking up a flight of stairs or shivering because you dressed for the wrong temperature.

Nike continues its steady stream of refined updates to one of its most beloved lifestyle runners, unveiling a new "Seaweed" iteration of the Zoom Vomero 5-a silhouette that has seamlessly bridged the gap between performance and fashion since its resurgence. This latest release gives the runner's technical design a fresh, sophisticated spin, pairing its signature layering and structure with a palette that feels both grounded and quietly bold.

At the end of this month, they'll want to see early evidence that projected holiday sales are materializing. Positive noises on the next quarterly call would buy Hill more space and time, while negative or neutral signals will reduce his room for movement. It'll be a crucial test for the apparel brand, one its leaders might wish they could postpone.

When three icons in fashion and footwear collide, expectations are naturally sky-high - and this collaboration doesn't disappoint. NIGO, Levi's, and Nike have joined forces to resurrect the Air Force 3 Low, a sneaker with deep roots in basketball history, and give it a fresh spin for today's sneaker culture. The result is a release that blends heritage, texture, and playful detail in a way only this trio could deliver.

Nike continues to redefine the boundaries of basketball footwear with the release of the Ja 3 "Channel 12," a daring mismatched colorway that perfectly embodies Ja Morant 's style of play. Known for his explosive athleticism and unpredictable creativity on the court, Morant has become one of the NBA's most electrifying figures. This latest edition of his signature sneaker captures that energy, merging performance innovation with a design language as dynamic as the player it represents.

"Nike introduced 'Just do it' nearly four decades ago in 1988. Often used alongside the Nike swoosh logo, it became one of the most recognised brand assets in the world thanks to its authenticity and simplicity. So why mess with it? To clarify, this isn't a rebrand like some are making out. Instead, this stands as a one-off campaign that aims to relaunch the famous call to action by interrogating what it means."