Real estate
fromwww.housingwire.com
1 week agoA modular player scales in urban high-rise apartment projects
Modular housing is gaining traction in multifamily construction, particularly in urban areas with high costs and labor constraints.
It's a classic, almost predictable homebuilding I-told-you-so moment. The most important thing PulteGroup told the market on its Q4 2025 earnings call wasn't that it plans to divest ICG (Innovative Construction Group). It was why and what that why implies about the hard reality homebuilders keep rediscovering across cycles: Factories love steady pull-through. Homebuilding demand is volatile. During the call, CEO Ryan Marshall went out of his way to validate the asset while stepping away from ownership: