#olympics-fashion

#olympics-fashion

At Shoptalk 2023, companies unveiled innovative tools that place AI at the forefront of commerce, reflecting a significant shift in retail dynamics.

"The superbloom concept became a framework for this design language, providing a vibrant color scheme as well as the visual form of flower petals to guide the graphic treatment."

The home jersey is an iconic Canadian red featuring a big, stemless maple leaf in the middle. The position and shape of the leaf bears resemblance to the hockey jersey worn during the 1972 Summit Series. Unlike the aforementioned hockey jersey, the World Cup jersey is split down the middle and has a two-tone colour scheme, while a red pair of shorts complements the jersey.

U.S. Soccer just dropped its new USMNT team kits this week ahead of the 2026 FIFA World Cup, and they're instant classics. If you expected the usual home whites and away reds or blues, hold on. This time around they went for it. We are given two kits, two distinct personalities, and a design process that actually involved the players who'll be wearing them.

Participating in London Fashion Week is not a luxury but a necessity for any emerging brand aiming to go global. It's your ticket to the world of international fashion. - Katie England, Creative Director of Topshop and curator of the New Generation program

The differently colored stripes symbolise 'Colours Beyond the Horizon', with the stripe graphic featuring 12 colours: 11 colours representing each player, while the central red stripe symbolises the Japanese football family, which is a really nice added touch.

Milan is this centrifuge in which there is no past and no future, but an eternal present, even a bit contradictory. Some are not fans of it, but others - like Rafael Leao - immerse themselves in it. A buzz around the city that rarely quiets, especially with the Winter Olympic Games over and Fashion Week beginning with 162 events and 132,000 new visitors.

The Bringback collection was released in January 2026, featuring styles that support top competing nations like Argentina, Germany, Japan, Mexico, Colombia, and Chile. This collection includes unique off-field wear, such as oversized, knit, and V-neck pieces based on older kits, as well as edgy, upcycled styles.

But there's also the matter of making sure one's equipment is up to snuff - and, beginning with this year's Winter Olympics, that means not having any PFAS, or "forever chemicals," in the mix. What happens if a competitor does turn out to have such chemicals in their equipment? They'll find themselves disqualified. As GearJunkie's Mary Andino reports, three skiiers have been disqualified so far due to their use of fluorocarbon wax, also known as "fluoro wax."

"We have a golden retriever, and so I walk her three or four miles a day, and I do a weight training class twice a week," says Brown, 62, of Arlington, Va. She knows muscle mass will decline without regular strength training. "We have a fun group with a personal trainer and we call ourselves the Beastie Girls," she says, describing how her group helps her stick with it. She also plays tennis and golf.

Lotti explained that Nike has been working with air as a cushioning technology in footwear for half a century, but they've barely scratched the surface of what air can do. The interesting twist? From a design perspective, they're working with a medium that's completely invisible. You can't see air, you can't touch it in the traditional sense, yet it's proving to be one of the most versatile materials in their arsenal.

Some of the world's greatest winter sports athletes have called on the International Olympics Committee to stop taking fossil fuel industry money, including from Italian oil giant ENI, a "Premium Partner" of the 2026 Winter Olympics. "The time has come to question the ethical implications of...normalizing the connections between our sports and the detrimental effects of the product that [fossil fuel companies] sell," reads a petition delivered yesterday to IOC officials in Milan, Italy, where the Games' opening ceremony takes place on Friday.

The period between the 2022 Olympics and the 2026 Olympics might have been some of the best years yet for the Japanese women's hockey team. In 2022, the team secured a fifth-place finish at the IIHF Women's World Championship. Three years later, Japan would win gold at both the Asian Winter Games and the IIHF Asian Championship. And just recently, the Japanese women's hockey team won gold at the second edition of the IIHF Asian Championship.

What if I took my design lens and built out my essentials capsule for the Everlane customer? I felt like that would be a really amazing opportunity for me to introduce myself as a designer to an audience outside of EB Denim.

Out of 93 potential Winter Olympic and Paralympic Games host sites only 52 would remain climate-reliable for the Olympics and just 22 for the Paralympics if countries continue current climate policies. Climate change is going to change the geography of where we can hold the Winter Olympics and the Paralympics. There's no question, said Daniel Scott, an environment professor at Waterloo and the lead author on the study Advancing Climate Change Resilience of the Winter Olympic-Paralympic Games.

In the show, "dirty" extends to anything that breaks fashion's pact with propriety. Here are clothes caked in grime, blotted with makeup, stiffened by salt, pieced from trash, frayed, and faded. The garments span decades, from the 1980s through the mid-2000s, when the likes of Vivienne Westwood and Jean Paul Gaultier built their fame on defying convention, to today, when corporatization has made such daring increasingly rare. But forgoing practicality frees certain designers from the demands that the body be polite-and thereby policed.

Stylist and writer Orla Dempsey tried on some ties for a week, following a big fashion trend for 2026 and following in the footsteps of some famous faces

Travelling for art can be incredibly virtuous and culturally rewarding, like collecting souvenirs for your eyes (and from the post card rail in the gift shop). Remembering to research what is on before I book flights is a lesson I learnt all too well after I missed the Metropolitan Museum's fashion exhibition in 2016 by one day. As a fashion obsessed 20 something, I did not take this well and have since improved my itinerary planning and exhibition calendar checking.

Every two years, the world's most prominent designers clamor for the chance to dress their country's athletes. This year marks Ralph Lauren's 10th consecutive Olympics outfitting Team USA for the opening ceremony, while host country Italy's looks are designed by EA7 Emporio Armani. The job isn't confined to luxury fashion houses, either - Team Canada will enter the Winter Games in head-to-toe Lululemon.

From top: Alex is wearing a cape in nylon, gloves in nylon laque and boots in rubber from the Moncler Brazil Olympic Uniform collection by MONCLER. Karina is wearing a cape and skirt in nylon, gloves in nylon laque, socks in merino wool and boots inrubber from the Moncler Brazil Olympic Uniform collection by MONCLER. Photography by Francesco Nazardo, Styling by Rebecca Perlmutar

Even a casual mention of online lottery tucked into lifestyle chatter feels normal because influencers blend interests so effortlessly across posts, creating a steady flow of conversation that pulls you in. Fashion content has a now-or-never feel. Fashion choices are seen as they happen, rather than in a presentation. Fashion influencers are turning mundane environments into instant fashion displays. This authenticity inspires a whole new generation of fashion with a fresh look.