#out-of-home-advertising
#out-of-home-advertising

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#data-driven-marketing #marketing-strategy #programmatic-dooh #dooh #experiential-marketing

fromExchangewire

Azerion Promotes 'Leading DOOH Specialist' Rebecca Callaghan to Head of Out-of-Home

Rebecca Callaghan has been appointed head of out-of-home at Azerion to enhance programmatic digital OOH initiatives.

fromAdExchanger

Why OUTFRONT Invested $20 Million In AdQuick (It's About More Than Money)

OUTFRONT invested $20 million in AdQuick to access cloud-based sales technology for streamlining digital and static out-of-home media campaign planning and buying across its platform.

Advertising giant JCDecaux partners with GreenJinn

JCDecaux and Greenjinn partnership enables brands to track out-of-home advertising effectiveness by measuring direct conversions from outdoor ads to in-store purchases through QR codes and receipt verification.

U.S. MAJOR MEDIA CPM COMPARISON CONFIRMS SUPERIOR VALUE OF OOH

The report, which provides estimates of CPM based on SEC filings, news, research and other industry sources as of January 2022, shows that out of home ad buys provide significantly more value in terms of reach versus television, radio, and print, as well as most online executions. This holds true across printed and digital OOH formats, whether executed as bulletins, posters, transit shelters or digital placed-based media.

Marketing

#media-mix-strategy

Marketing

Marketer Mindset with Tripadvisor's Adam Ochman

Out of home advertising serves as a vital, high-impact medium in integrated media strategies, delivering bold visuals and large-scale visibility while complementing other channels to create cohesive brand experiences.

Marketing

Marketer Mindset with Tripadvisor's Adam Ochman

Out of home advertising serves as a vital, high-impact medium in integrated media strategies, delivering bold visuals and large-scale visibility while complementing other channels to create cohesive brand experiences.

Marketer Mindset with Tripadvisor's Adam Ochman

Out of home advertising serves as a vital, high-impact medium in integrated media strategies, delivering bold visuals and large-scale visibility while complementing other channels to create cohesive brand experiences.

Marketer Mindset with Tripadvisor's Adam Ochman

Out of home advertising serves as a vital, high-impact medium in integrated media strategies, delivering bold visuals and large-scale visibility while complementing other channels to create cohesive brand experiences.

more#media-mix-strategy

fromExchangewire

Shinka Strengthens Industry Positioning by Joining the World Out of Home Organisation as a New Member

Shinka joined the World Out of Home Organisation to access global industry networks, advance technological innovation, and expand its international presence in out-of-home advertising.

McDonald's Saver Menu

McDonald's used location-based mobile data and out-of-home advertising targeting to reach regular QSR visitors and increase incremental restaurant visits in a competitive market.

fromAdExchanger

The AI Targeting Joke; Agentic AI Outgrows Its Hype | AdExchanger

San Francisco AI startups heavily invest in out-of-home ads targeting tech executives while marketers cautiously evaluate agentic AI due to measurement and transparency gaps.

fromExchangewire

Displayce Appoints Matt Hamill as Head of Sales UK to Strengthen Market Presence

Displayce appoints Matt Hamill as head of sales UK to accelerate programmatic DOOH growth and commercial partnerships across the UK market.

#data-driven-marketing

Marketing

Mountain Dew, Billups and Sky Sports are some of the winners of this year's Digiday Marketing and Advertising Awards Europe

Marketing

Mountain Dew, Billups and Sky Sports are some of the winners of this year's Digiday Marketing and Advertising Awards Europe

Marketing

Mountain Dew, Billups and Sky Sports are some of the winners of this year's Digiday Marketing and Advertising Awards Europe

Marketing

Mountain Dew, Billups and Sky Sports are some of the winners of this year's Digiday Marketing and Advertising Awards Europe

more#data-driven-marketing

Marketing

How to elevate your March Madness marketing game with DOOH

fromExchangewire

Marketing tech

Displayce Partners with TikTok to Extend Mobile Campaigns to Digital Out-of-Home Screens Across Europe

fromAdExchanger

Marketing tech

Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride | AdExchanger

Marketing

How to elevate your March Madness marketing game with DOOH

fromExchangewire

Marketing tech

Displayce Partners with TikTok to Extend Mobile Campaigns to Digital Out-of-Home Screens Across Europe

fromAdExchanger

Marketing tech

Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride | AdExchanger

Nokia takes a poke at Samsung in disruptive outdoor campaign

Nokia used ad vans at Samsung OOH Galaxy S4 Zoom locations to promote the Lumia 1020 as a lighter, slimmer imaging smartphone alternative.

fromThe Motley Fool

Outfront Media Surges 40% in One Year, Then Gets Cut Loose Despite 'Exceptional Performance' | The Motley Fool

GraniteShares Advisors sold all 171,052 shares of Outfront Media, fully liquidating a $3.13 million position.

Top 4 reasons brands should incorporate OOH into their 2023 advertising strategy

Out-of-home advertising reaches mobile consumers during daily journeys, leveraging congestion and smartphone engagement to boost sales and combat post-holiday slow demand.

Co-founder of Kim Kardashian's $3.2bn viral brand Skims on moving away from paid social

If you look it from an ROI point of view, the cost of paid social has gone up so substantially over the past few years while the effectiveness is down trending,

Fashion & style

#experiential-marketing

Media industry

'A paradise full of opportunity': is this the beginning of an OOH renaissance?

Marketing

Intimissimi Debuts 'Feel the Billboard' Out-of-home Marketing Campaign in New York, Brooklyn and L.A.

Media industry

'A paradise full of opportunity': is this the beginning of an OOH renaissance?

Marketing

Intimissimi Debuts 'Feel the Billboard' Out-of-home Marketing Campaign in New York, Brooklyn and L.A.

more#experiential-marketing

Out-of-home is the perfect platform for brands to show courage in 2023

Out-of-home advertising combines broad, inclusive reach with digital-driven mass-personalization and resilience, making it ideal for brands asserting value in tough economic times.

fromwww.thedrum.com

Westfield opens in-house agency to be one-stop shop' for advertisers

Westfield Rise is an in-house media agency by URW to centralize media planning, data partnerships, and brand experiences to double media revenue globally.

Ad of the Day: Burger King pokes fun at 'other people' situations

Burger King UK promotes its app with humorous billboards mocking common, awkward behaviors and implying savvy people use the app.

The Surprising Advertising Strategy AI Companies Are Investing in to Stand Out

AI companies spent over $300 million on advertising to build trust and differentiate products through outdoor ads and live activations.

fromwww.thedrum.com

Want to change consumer behavior? Take a fresh look at out-of-home

Out-of-home advertising combined with behavioral science effectively leverages social norms, location-based triggers, and contextual targeting to drive consumer behavior change.

fromMarketing Dive

How Zola found their own Taylor and Travis for 'Wedding of the Year' push

"Every love story deserves a billboard. Every love story deserves to have all of the fanfare and celebration that [Swift-Kelce] did,"

Marketing

fromExchangewire

The Stack: Bold AI Moves

This week's headlines paint a clear picture: AI is becoming the backbone of business strategy. In today's MadTech Daily, we discuss global ad spend set to top USD$1tn in 2026, WPP being demoted from the FTSE 100, and the EU probing Meta's AI use in WhatsApp. Eventbrite is changing hands in a deal worth USD $500m (£378.8m). The acquisition by Bending Spoons underscores the challenges facing the ticketing platform, whose growth has slowed despite strong brand recognition.

Artificial intelligence

fromItsnicethat

POV: Why your brand should get a billboard

Out-of-home advertising is returning to minimalist, bold visuals with concise copy, oversized product crops, experiential elements and sensory cues to reclaim attention.

OOH makes great budget sense

Out-of-home advertising delivers superior incremental returns and is underfunded, driving both brand equity and amplified performance compared with saturated digital channels.

How AI Innovation Is Changing The Picture For Out-Of-Home Advertising

"If a picture paints a thousand words then why can't I paint you?" - David Gates/Bread I don't know if humans created paintings before they created language, but it's safe to say that telling stories through images is one of our oldest forms of communication. Fast forward to today and the leaders of the out-of-home advertising industry - "it's not just billboards anymore" - are working to modernize their business with the latest developments in artificial intelligence and advertising technology. How are they doing? To answer that I spent some time with a group of folks at the vanguard of the business.

Marketing tech

Lost in location? The essential OOH glossary for marketers on the move

Out-of-home advertising has evolved into a data-driven, precise, and automated medium leveraging technology for context-based creative and measurable audience targeting.

Let's take this outside: 5 OOH questions every marketer needs the answers to

Out-of-home advertising is now a measurable, data-driven channel requiring location-based analytics, programmatic creative, and controlled testing to optimize ROI and attribution.

Real life is the new primetime

Out-of-home advertising leverages real-world social connection and humor to reach digitally fatigued audiences and create memorable brand engagement.

fromExchangewire

Digest: IAB Europe Opens Comment on New Commerce and Retail Media Standards; Ooh Media Unveils Metro Tunnel Ad Network; California Bans Loud Streaming Ads

IAB Europe opened consultation on updated commerce media measurement and flexible ad size guidelines; Ooh Media launched Metro Tunnel network; California banned loud streaming ads.

fromTipRanks Financial

Taoping Inc. Releases Six-Month Financial Report Amidst Market Challenges - TipRanks.com

Taoping reported decreased assets and equity, strong revenue growth but weak profitability, poor cash flow, and a neutral AI analyst rating with technical sell signals.

Artificial intelligence

Ad of the Day: OpenAI's first global ChatGPT campaign shows everyday use cases

OpenAI launched ChatGPT's first international ad campaign with two spots showing everyday uses and expanding global marketing across TV, streaming, social, and out-of-home.

#digital-advertising

fromTalkMarkets

Business

Current Report: Stroer

E-Commerce

16 straight quarters of growth: why out-of-home wants more than just budget share

Media industry

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

fromTalkMarkets

Business

Current Report: Stroer

E-Commerce

16 straight quarters of growth: why out-of-home wants more than just budget share

Out-of-home, out in front: why this 'ancient' medium is having a very modern moment

Out-of-home advertising is experiencing significant growth driven by data and performance.

more#digital-advertising

fromAdExchanger

Clear Channel Brings Mid-Flight Measurement To Its OOH Network | AdExchanger

Clear Channel's new weekly mid-flight RADAR Inflight Insights delivers near-real-time OOH measurement using mobile location data, enabling faster optimization and stronger outcomes attribution.

fromExchangewire

Digest: UK Sought Broader Apple User Data, Legal Filing Shows; OOH Ad Revenue Dips in H1; Microsoft AI Debuts First In-House Models

UK seeks worldwide access to Apple iCloud user data including backups, messages and passwords, while OOH ad revenue dips and digital OOH retains a 66% share.

OOH spurs hike in awareness

OOH ads enhance US ad awareness by 13.3%, outperforming TV, digital, and connected TV.

Gen AI creative is just about to change the face of out of home advertising

Generative AI could revolutionize out-of-home advertising by enabling hyper-personalized and real-time creatives at scale.

fromExchangewire

LoopMe & Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

Reveal's expansion into Europe is a game-changer for the OOH industry. Their precision in audience curation and understanding of OOH formats provides the perfect data foundation for our measurement technology.

Roam Research

Why Coachella's OOH Campaigns Have Such Lasting Appeal

The most effective Coachella activations are crafted with intention, tapping into cultural relevance and channeling fandom energy, sparking intrigue that brands dream about.

Media industry

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