#packaging-innovation

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fromThe Drum
3 months ago

Experimental marketing is probably cheaper than failing

Experimentation in marketing is almost a century old, and there have been some world changing examples along the way. Pepsodent toothpaste got the ball rolling by testing the effectiveness of magazine and newspaper ads in the 1920s using nothing more than coupon copy. Predictably, it took a science-based company to pioneer these first A/B split tests and Google use exactly the same principles today to optimise AdWords. And how can anyone overlook the impact that the first Pepsi Challenge taste test had in 1975?
Marketing
Food & drink
fromTasting Table
4 months ago

The Iconic McDonald's Sandwich From The '80s We Completely Forgot About - Tasting Table

The McD.L.T., a 1985 McDonald's burger with separated hot and cold components in a styrofoam clamshell, was discontinued after packaging changes in 1990.
E-Commerce
fromFood & Beverage Magazine
7 months ago

Packaging Innovations in CPG: Boxed Water's Impact on Shelf Appeal and Sales - Food & Beverage Magazine

Boxed Water's innovative packaging strategy disrupts the beverage market and encourages sustainability.
fromYanko Design - Modern Industrial Design News
8 months ago

Boiling Point packaging is eco-friendly and recyclable - Yanko Design

Inna Efimova's 'Boiling Point' soup mixes feature packaging that flows and curves, echoing the lively dance of boiling water, celebrating nature's imperfections.
Food & drink
Privacy technologies
fromFood & Beverage Magazine
10 months ago

Food Packaging You Can Trust: How Inline Plastics Sets the Standards for Tamper Protection

Packaging in foodservice is critical for consumer confidence and safety assurance.
Inline Plastics revolutionized food packaging with patented tamper-evident technology.
NYC food
fromTasting Table
11 months ago

The Well-Known Restaurant Chain That Invented The Pizza Box - Tasting Table

Domino's revolutionized pizza delivery with a sturdy, stackable box, enhancing both the quality of service and the customer experience.
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