#peggy-siegal

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Marketing
fromFortune
1 hour ago

How Corporate Natalie turned a $500 brand deal into a creator empire-and her own agency | Fortune

Natalie Marshall, known as Corporate Natalie, turned a side project into a successful brand with millions of followers and multiple brand partnerships.
Media industry
fromEntrepreneur
2 days ago

How to Turn Any Trade Show Into Wall-to-Wall Press Coverage

Align the internal team on key messaging before trade shows to maximize PR opportunities and ensure effective communication.
Music production
fromIndieWire
2 days ago

This Is What Honest AI Conversations Sound Like in Hollywood

Mastery in the age of AI is evolving, requiring individuals to excel beyond a baseline of quickly learned skills.
SF LGBT
fromLGBTQ Nation
4 days ago

8 unapologetically trans-owned businesses redefining fashion, art, and more - LGBTQ Nation

Trans individuals significantly influence culture and deserve visibility and support, especially through trans-owned businesses.
Film
fromwww.theguardian.com
1 week ago

The Guide #236: Is celebrity casting a cynical marketing stunt or does it help to democratise theatre?

Celebrity casting in UK theatre is increasingly common but faces criticism for overshadowing smaller productions and new talent.
fromThe Cut
4 days ago

Brand Names Are in Crisis

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'
Marketing
Media industry
fromDigiday
4 days ago

Future of TV Briefing: What publishers have to offer creators

Publishers are increasingly collaborating with creators to enhance revenue opportunities and audience reach.
fromGadget Review
5 days ago

Pamela Anderson Fronts Campaign That Says No to AI-Generated Models

"At the end of the day, while AI can mimic an image, it can never capture the soul, warmth, or energy of a human being," says brand president and executive creative director Jennifer Foyle.
Marketing
fromVogue
1 week ago

Who Won Awards Season on Social Media?

These red carpet appearances offered designers the chance to show the world their new direction and make a statement, as the most important audience isn't just those who tune into the ceremonies.
Fashion & style
Privacy technologies
fromWIRED
2 weeks ago

'100 Video Calls Per Day': Models Are Applying to Be the Face of AI Scams

Scam compounds in Cambodia recruit young women through fake AI modeling jobs offering high salaries while using passport confiscation and restrictive working conditions to control victims.
#public-relations
fromInc
1 week ago
Marketing

The Uncomfortable Truth About PR Right Now: If the Founder Isn't Visible, the Brand Usually Isn't Either

Visibility and personal branding are crucial for PR success in today's media landscape.
fromEntrepreneur
1 month ago
Marketing

How to Find a PR Agency That Actually Delivers Results

Hire PR agencies that provide standardized workflows, measurable results, strategic counsel, recent relevant wins, clear account staffing, transparent budgets, and constructive challenge.
Marketing
fromInc
1 week ago

The Uncomfortable Truth About PR Right Now: If the Founder Isn't Visible, the Brand Usually Isn't Either

Visibility and personal branding are crucial for PR success in today's media landscape.
Media industry
fromFast Company
2 weeks ago

The 'bestie-fication' of media is doing a disservice to everyone

Influencers are increasingly replacing traditional journalists in interviews, leading to a shift in entertainment journalism and interview dynamics.
fromLos Angeles Times
3 weeks ago

Casey Wasserman's name dropped from agency following Ghislaine Maxwell scandal

Following revelations of Wasserman's salacious 2003 emails with Maxwell, several musicians and athletes - led by pop artist Chappell Roan and soccer star Abby Wambach - said that, to stay true to their values, they would leave the agency then known as Wasserman.
US politics
fromQueerty
3 weeks ago

David Begnaud dishes on his life-changing mentor, Do Good Crew & his awkward RuPaul run-in - Queerty

his community-oriented multimedia brand Do Good Crew launched last month with his new podcast, The Person Who Believed In Me, which features thought-leaders reflecting on the people who took a chance on them when no one else would. And his first guest? None other than Oprah Winfrey.
Podcast
Film
fromSan Francisco Bay Times
3 weeks ago

Reminiscing About Meeting (and Dating!) Movie Stars From Hollywood's Golden Age - San Francisco Bay Times

A TV and radio broadcaster shares memorable encounters with celebrities who visited to promote their work, highlighting humorous and authentic moments from interviews.
New York City
fromIntelligencer
1 month ago

The Grande Dame of the Epstein Files

Peggy Siegal, a prominent Hollywood publicist, received an unsettling phone call from Jeffrey Epstein around 2006-2007 in which he asked her something she describes as the worst possible request.
#creator-economy
fromDigiday
1 week ago
Marketing

Joint signings highlight growing convergence between creator and Hollywood agencies

Marketing
fromDigiday
1 week ago

Joint signings highlight growing convergence between creator and Hollywood agencies

Agencies are evolving representation models to diversify talent and revenue streams, focusing on multi-hyphenate creators.
Fashion & style
fromABC7 Los Angeles
3 weeks ago

The big business behind the Oscars red carpet, where fashion meets marketing

The Oscar red carpet functions as a major marketing economy where celebrities and designers earn substantial fees for strategic fashion placements and brand partnerships.
fromABC7 Los Angeles
4 weeks ago

Secrets of the stars ahead of the Oscars: Picture perfect poses, the right dress and more

People are getting ready, you know, they're doing body toning, they're doing skin tightening. I need to look perfect without looking done, head to toe perfection, you would be shocked. The tight jawlines with the Everest, get them snatched and lifted, and the best thing is I can do it, and they can walk to get their makeup done right away.
NYC LGBT
LA real estate
fromLos Angeles Times
19 years ago

Where the heartthrob is at home

Colin Farrell purchased a $4.3 million Hollywood Hills villa featuring luxury amenities including a wine cellar, infinity pool, and four bedrooms across 4,000 square feet.
fromLos Angeles Times
19 years ago

Hollywood's Peyton Hall Had Drama, Glamour

Over the past century, the fabled property in the 7200 block was home to the Ralphs supermarket founder; the wealthy scion of the Cudahy meatpacking family; and producer Joseph M. Schenk and his then-wife, actress Norma Talmadge. Before that, in 1904, it was reputedly owned by Hollywood's first official mayor, George Dunlop.
Los Angeles
fromAnOther
1 month ago

Pamela Anderson: "I Don't Have to Please Anybody Else. That's Real Freedom"

I'm not innocent here. I was complicit, because at some point, especially at the very beginning of my career and my relationships and the things that happened in my personal life, it was just exploitation and I kind of gave up. I thought, 'Well, this is who I am.' Just being in Playboy and Baywatch and even the people around me at that time, I was being minimised.
Miscellaneous
#brand-integration
fromTheWrap
3 weeks ago
Marketing

Top Marketing Execs Say Hollywood's Embrace of Brand Integration Offsets Industry Cuts | Video

Marketing
fromTheWrap
3 weeks ago

Top Marketing Execs Say Hollywood's Embrace of Brand Integration Offsets Industry Cuts | Video

Hollywood studios increasingly embrace brand integration in film and television to offset production budget cuts, with audiences accepting placements when executed authentically and organically.
fromBustle
1 month ago

Leighton Meester Explains That Viral Red-Carpet Moment With Ariana Grande

"I couldn't hear her. She was walking away," she explained. "And I was like, 'Oh, she's kind of a comedy queen. She's just being funny.' Like, 'I love you. Wah, wah, wah.' Like, I thought that would be something she would do. And so I was like, 'Oh, my God, that's cute and funny.' Turns out she didn't say that."
Television
#influencer-marketing
fromPR Daily
4 weeks ago
Marketing

SHEIN's U.S. influencer marketing director on the secret to partnerships - PR Daily

fromPR Daily
4 weeks ago
Marketing

SHEIN's U.S. influencer marketing director on the secret to partnerships - PR Daily

Marketing tech
fromAdExchanger
1 month ago

Inside The Epstein Files: Tracing His Links To Digital Advertising (So Far) | AdExchanger

Jeffrey Epstein formed business ties with ad tech and advertising industry figures, including investments and interactions with Ad/Fin and other industry actors.
fromBusiness Insider
1 month ago

OpenAI's new hire has his work cut out for him with Hollywood celebrities.

From helping Beyoncé figure out how to launch an album exclusively on social media to onboarding Pope Francis to Instagram (he held my hands and asked me to pray for him) to watching creators become the next generation of entrepreneurs, the impact on culture that me and the team have been able to have is something that I take great pride in.
Artificial intelligence
US news
fromwww.mediaite.com
1 month ago

TMZ's Harvey Levin Reveals He Received a Reply From Tipster Claiming to Know Where Nancy Guthrie Is

Nancy Guthrie has been missing since February 1, believed abducted; the FBI is investigating and pursuing leads including ransom emails tied to a Bitcoin address.
#casey-wasserman
fromJezebel
1 month ago
US politics

The Least Powerful People in Casey Wasserman's World Are Paying the Ultimate Price

fromJezebel
1 month ago
US politics

The Least Powerful People in Casey Wasserman's World Are Paying the Ultimate Price

Real estate
fromwww.housingwire.com
2 months ago

The Storyteller: The Agency's Lesley Shea on Marketing that Matters

Ultra-luxury marketing techniques—story-driven listings, meticulous staging, and high-touch CRM—translate directly to selling lower-tier luxury homes and improve results.
fromBusiness Insider
2 months ago

Paris Hilton said ADHD is a 'superpower' that helps her take risks as an entrepreneur

The 44-year-old original influencer, reality star, and founder of a laundry list of business ventures, said on the January 21 episode of "On Purpose with Jay Shetty" that her neurodivergent brain helps her "think outside the box." "I never wanted to be in one lane. I wanted to create my own lane. And I just have always been someone who just loves to do things and take risks and do things before anyone else," she said.
Mental health
fromIndependent
1 month ago

Tanya Sweeney: 14-year-old Harper is now the Beckhams' frontline PR strategy - but at what cost?

It's starting to feel that maybe we shouldn't be seeing this much of this teen because we know what happens to females in the spotlight Brand Beckham may have taken quite a blow to the shins after Brooklyn's scorched-earth moment last month... but the family are still very much standing.
UK news
Photography
fromVulture
2 months ago

Chappell Roan Got the Photographers to Stay Quiet

Chappell Roan's public confrontations with rude photographers have prompted photographers to act more respectful and quieter at major red-carpet events.
fromokmagazine.com
2 months ago

The Marketing Playbook That Put Online Casinos Into Pop Culture

The shift reflects a playbook built around storytelling, familiarity and constant presence across the moments you already care about. Beyond speaking solely to gamblers, campaigns now speak to fans, followers and casual viewers who recognize faces, formats and references. That wider relevance has been driven by data-driven targeting, celebrity partnerships and a willingness to operate inside popular culture rather than outside it. When you trace the path from banner ads to cultural visibility, you see a deliberate strategy to become part of everyday conversation.
Online marketing
Women
fromThe Drum
2 months ago

How do you solve a problem like... gender bias in ad agencies?

Ensure women and diverse perspectives are present in decision-making to prevent bias, improve inclusivity, and drive business performance.
fromBusiness Insider
1 month ago

Read the messages between Jeffrey Epstein and Hollywood mogul Michael Ovitz

Michael Ovitz, the cofounder of powerhouse Los Angeles talent agency Creative Artists Agency and a prolific tech investor, effusively praised Jeffrey Epstein and made arrangements to meet him at his New York home and off the coast of St. Barts, newly released files reveal. The disgraced financier invited Ovitz to his private Caribbean island in 2012 and said he knew Ovitz "well" in emails to a Microsoft executive and his publicist, Peggy Siegal.
Venture
Business
fromConsequence
1 month ago

Casey Wasserman to Sell Talent Agency Following Artist Exodus Over Ghislaine Maxwell Texts

Casey Wasserman is selling the Wasserman Group after clients cut ties following his name appearing in Epstein-related documents.
Relationships
fromBuzzFeed
2 months ago

Here's How Caitlyn Jenner Feels About Kylie Jenner Dating Timothee Chalamet

Kylie Jenner and Timothée Chalamet’s three-year relationship is growing more public as he publicly thanks her and receives family approval.
#sydney-sweeney
fromVulture
2 months ago
Fashion & style

Sydney Sweeney Won't Be a Political 'Pawn' Especially When She Has Bras to Sell

fromVulture
2 months ago
Fashion & style

Sydney Sweeney Won't Be a Political 'Pawn' Especially When She Has Bras to Sell

#pamela-anderson
Film
fromwww.mercurynews.com
1 month ago

Newly single Nicole Kidman being wooed by MGM Resorts exec

Paul Salem has expressed romantic interest in newly single Nicole Kidman after her divorce from Keith Urban; they have met twice in group settings.
Music
fromBustle
2 months ago

Sabrina Carpenter Wore 2 Sultry Minis In Her Super Bowl Ad

Sabrina Carpenter stars in a Pringles Super Bowl commercial with a potato-chip boyfriend "Pringleleo" and models sequined white and lacy red mini-dresses.
Real estate
fromwww.housingwire.com
2 months ago

Rocket Companies, Redfin tease Super Bowl ad with Lady Gaga

Rocket Companies will air a Super Bowl ad featuring Gaga's rendition to promote housing, community, neighborliness, and reviving belief in the American Dream.
Social media marketing
fromwww.nature.com
1 month ago

Evaluating celebrity influence on brand attention, emotion, and memory

Celebrity and influencer endorsements shape consumer attitudes, credibility, engagement, and purchase intentions, with effectiveness driven by authenticity, endorser–brand fit, attractiveness, and market context.
Music
fromVulture
2 months ago

Which Celebrities Rocked 'ICE OUT' Pins at the Grammy Awards?

Celebrities at the 2026 Grammys wore "ICE OUT" and "BE GOOD" pins to honor ICE victims and publicly protest ICE, including onstage "Fuck ICE" statements.
fromFuturism
2 months ago

Tech Execs Weirdly Silent After Private Screening of "Melania" Documentary

Vibes-wise, the event was classic Trump 2.0-chic. Guests were handed monogrammed buckets of popcorn, framed screening tickets for their trophy shelves, and a limited-edition copy of Trump's 2024 book of the same title as her documentary, "Melania. " Prior to the screening, the black-tie guests were greeted by a taxpayer-funded military band that playing famous movie themes, as well as "Melania's Waltz," featured in the documentary and composed by Hollywood's Tony Neiman.
US politics
Social media marketing
fromThe Hollywood Reporter
2 months ago

TikTok Courts Hollywood at Sundance as Deal for U.S. Operations Is Set to Close This Week

TikTok is courting Hollywood with a Sundance push and two entertainment-targeted ad products—Streaming Ads and New Title Launch—to drive subscriptions and ticket sales.
Television
fromVulture
1 month ago

You're Telling Me It's Possible to Be More Beautiful Than Rebecca Hall?

The Beauty blends body-horror and satire, depicting a beauty virus that physically heats people, spreads through bodily fluids and sex, and leads to obsession and self-destruction.
fromRetail Brew
1 month ago

Sydney Sweeney's Syrn has already attracted controversy, but can it be a brand that lasts?

So you could be like, 'I hate her because of the American Eagle,' or you love her because of the American Eagle, but no matter what, you're talking about her. For a brand launch, that's always a good thing. Controversy and craziness and all that kind of stuff is good for initial curiosity.
Marketing
Film
fromwww.theguardian.com
2 months ago

Want to scare a Hollywood star? Just set up a fundraiser in their name | Emma Brockes

Unsolicited public crowdfunding for celebrities exposes financial decline and causes humiliation, exacerbating declining respect and new vulnerabilities in modern celebrity culture.
Fashion & style
fromBustle
2 months ago

Heidi Klum's Latest Sheer 'Fit May Be Her Nakedest Look To Date

Heidi Klum frequently wears extremely sheer, revealing outfits, recently appearing in a near-nude sheer black blouse and skirt at Paris Hilton's documentary premiere.
Television
fromFortune
2 months ago

Sarah Jessica Parker says she only has work-life balance because of the people supporting her: 'I'm making choices differently than I used to' | Fortune

Sarah Jessica Parker won the 2026 Carol Burnett Award and now prioritizes selecting flexible projects that support her off-set life and work-life balance.
fromDigiday
1 month ago

'Comment sections are not customers': American Eagle brings back Sydney Sweeney amid celebrity push

Less than a year after some backlash to American Eagle's decision to enlist actress Sydney Sweeney as the face of its brand, the retailer is reinvesting in its celebrity strategy. Last week, the blonde haired, blue-eyed actress joined the retailer to ring in the opening bell at the New York Stock Exchange. The NYSE appearance comes after the "Sydney Sweeney Has Great Jeans" ad campaign last summer which sparked debate as to whether the play on "jeans" and "genes" was racially charged.
Marketing
Film
fromThe Independent
2 months ago

Paris Hilton calls activism 'the most meaningful work of my life'

Paris Hilton is redefining her image as a musician and activist, revealing abuse and campaigning for youth-care reform while releasing an electro-pop album and documentary.
#golden-globes
Television
fromwww.theguardian.com
2 months ago

It's the Hollywood sensation we're all enjoying: cinema megastars lured to a TV screen near you | Fiona Sturges

Elder film stars like Harrison Ford and Helen Mirren are taking leading television roles, reshaping prestige TV and elevating mature actors' visibility and dramatic presence.
Film
fromIndependent
2 months ago

How to win an Oscar: the hustling, dirty tricks and the whispered $60m campaigns to win cinema's biggest prize

Studios run months-long awards campaigns; Jessie Buckley, nurtured in school theatre, is tipped to add an Oscar to her Golden Globe.
fromDigiday
1 month ago

Despite flight to fame, celeb talent isn't as sure a bet as CMOs think

Nearly two-thirds (63%) of Super Bowl ads featured one or more celebrity talents this year, according to data from TV measurement company iSpot. Back in 2011, only around a quarter of ads included an A-lister, but a reliance on Hollywood names has been typical of Big Game ads since the start of this decade. It's part of a broader pattern. The "built-in affinity" a top name can bring means it's "an easy place to go," said Mike Hayward, chief creative officer at agency Copacino Fujikado.
Marketing
Television
fromInc
2 months ago

Lindsay Hubbard Has Made an Empire Out of Being Herself

Lindsay Hubbard leverages 15 years of PR experience to monetize her reality TV presence through partnerships, prioritizing strategic deals and work-life balance.
Film
fromwww.theguardian.com
2 months ago

This might be too hot to touch': Gwyneth Paltrow says conscious uncoupling cost her a movie role

Gwyneth Paltrow lost a film role because distributors feared backlash from media attention around her 2014 'conscious uncoupling' divorce.
fromIndependent
2 months ago

Ksenia Samotiy: Why we shouldn't demand political opinions from the likes of Sydney Sweeney

In an age of misinformation, we should be more careful about who we listen to
Film
Marketing
fromBusiness Insider
2 months ago

Here's why you're seeing more A-list celebrities in ads than ever before

US brands spent over $1 billion on celebrity ad talent in 2025, with pay guarantees up 47% since 2019 as CMOs push for measurable results.
Film
fromBustle
2 months ago

Jennifer Lawrence Offered Ariana Grande A Part In 'Miss Piggy' At The Globes

Ariana Grande denied being cast as Miss Piggy at the 2026 Golden Globes while Jennifer Lawrence offered her a part on the spot.
Marketing
fromThe Drum
2 months ago

3 actionable insights with... NBCUniversal's Linda Yaccarino

Continuously build and earn trust through value-aligned partnerships, reach consumers where they are by prioritizing attention and connection, and treat content as a tailored product.
Film
fromFuturism
2 months ago

Golden Globes Constantly Begs Viewers to Place Polymarket Bets

Middle-class Americans face an economic squeeze while unregulated crypto prediction markets and televised gambling normalize risky betting, increasing addiction and fraud risks.
fromBuzzFeed
2 months ago

Jason Segel's Mom Walked Out Of A Premiere In Tears Over His Nudity, And People Are Divided

The thing about the full-frontal nudity, it wasn't just, like, being an exhibitionist. It was that if the opening scene, your male lead does full-frontal nudity, because it hadn't really happened at this point yet, you're forced to throw out your expectations.
fromDigiday
2 months ago

Future of TV Briefing: Brands are spending more to advertise creators' content, making usage rights a focal point

Of the $43.9 billion that advertisers in the U.S. are expected to spend on creator marketing in 2026, most of that money - 55% - will go towards ads amplifying the creators' content, not to the actual creation and posting of content by the creators themselves. And that spend is only increasing as creator content becomes a more popular choice for ad creative and paid amplification provides brands with the analytics to be able to more effectively gauge the impact of creators' content.
Marketing
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