London startup
fromTNW | Startups-Technology
1 week agoHerbalife acquires Bioniq in a deal worth up to $150M
Herbalife acquires Bioniq for up to $150 million to enhance personalized supplement offerings using blood biomarker data.
vyv (pronounced v-eye-v), a new personalized vitamin and supplement brand designed for women ages 20 to 30 who want wellness to feel intuitive, flexible, and easy to keep up with. Think less pressure, fewer bottles, and way more "this actually works for my life." vyv is the younger sister brand to Persona™ Nutrition, designed with a fresh lens for Gen Z/Millennial females juggling packed schedules, shifting hormones, and big goals-without asking them to become supplement experts along the way.
Welzo is a UK based healthcare marketplace that sells supplements, vitamins, and health tests, founded in 2022. Adonis Hakkim, a British entrepreneur and the CEO and founder of Welzo, stated the following: "We aim to eliminate the guesswork in health optimisation. We are assisting people in choosing supplements that actually suit their actual health requirements by using a mixture of information and technology."