#popular-toys

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Digital life
fromBuzzFeed
2 days ago

22 Still-Popular Things That Older People Thought Would Just Be "Quick Fads"

Certain trends and cultural phenomena have persisted far beyond initial expectations of being mere fads.
NYC parents
fromThe Atlantic
2 days ago

You Don't Really Need a NeeDoh-Do You?

NeeDohs, stress-relieving toys, are in high demand and sold out due to their popularity among children and social media influence.
Gadgets
fromEngadget
4 days ago

Robosen Soundwave review: A childhood dream made real

Robosen's latest Soundwave model impressively combines design accuracy with auto-conversion features, appealing to nostalgic fans of the Transformers franchise.
#lego
Film
fromEsquire
1 month ago

The Mini $28 'Back to the Future' Lego Set That Sold Out Last Month Is Back in Stock

A small, detailed Back to the Future Lego DeLorean set with Doc and Marty is available, affordable (under $30), and likely to sell out quickly.
Design
fromKotaku
2 months ago

LEGO Adds the Looney Tunes Sweetheart Tweety Bird to Its Valentine's Day Deal at a Record Low - Kotaku

A 412-piece posable LEGO Tweety Bird Valentine display offers multiple styling options and sells on Amazon for $24, a 31% discount.
Board games
fromKotaku
5 days ago

New Lego Contest Teases Big Pokemon TCG Crossover

Lego is hosting a contest for fans to design sets inspired by Pokémon cards, with the winner's design becoming a real set.
fromEsquire
1 month ago
Film

The Mini $28 'Back to the Future' Lego Set That Sold Out Last Month Is Back in Stock

fromKotaku
2 months ago
Design

LEGO Adds the Looney Tunes Sweetheart Tweety Bird to Its Valentine's Day Deal at a Record Low - Kotaku

#hasbro
London startup
fromTNW | Data-Security
4 days ago

Hasbro hacked: Peppa Pig & Transformers owner warns of weeks of disruption

Hasbro experienced unauthorized access to its systems, leading to potential delays in product deliveries and ongoing security measures.
London startup
fromTNW | Data-Security
4 days ago

Hasbro hacked: Peppa Pig & Transformers owner warns of weeks of disruption

Hasbro experienced unauthorized access to its systems, leading to potential delays in product deliveries and ongoing security measures.
Parenting
fromKotaku
4 days ago

8 Things To Never Say To An Adult Lego Fan - Kotaku

Adult fans of Lego, known as AFOLs, significantly contribute to Lego's success, driven by nostalgia and disposable income.
Video games
fromFast Company
4 days ago

Meet the 'Club Penguin' superfans giving the game a second life

Club Penguin was a popular virtual world for tweens, but it faced shutdowns and attempts at revival after Disney's closure.
#barbie-dream-fest
Miami food
fromwww.theguardian.com
6 days ago

Barbie Dream Fest: why did the ultimate fan event' leave visitors fuming?

Barbie Dream Fest was criticized for its lack of immersive experiences and disappointing installations despite high ticket prices.
Marketing
fromBusiness Insider
2 weeks ago

How Barbie became a $1 billion-a-year brand

Barbie sales are declining after years of dominance despite the blockbuster movie, while competitors like Hasbro gain ground in digital gaming and interactive entertainment.
Venture
from24/7 Wall St.
3 weeks ago

Mattel CEO: 2026 is transformational year for brand-centric strategy

Mattel is transforming into an IP entertainment platform in 2026 through movie releases, toy innovation, and digital games, leveraging the entertainment-to-toy flywheel demonstrated by Barbie's success.
from24/7 Wall St.
3 weeks ago

Hasbro and Whirlpool: Two Iconic American Brands Reinventing Themselves Under Pressure

Hasbro's Q4 result was not a mild beat. Revenue came in at $1.45 billion, up 31% year-over-year, beating estimates by over 14%. The engine behind it is Magic: The Gathering, which grew 141% in Q4 alone and nearly 60% for the full year. The Wizards of the Coast segment ran at a 46% operating margin for the full year, extraordinary for a consumer brand.
Business intelligence
Games
fromThe Verge
3 weeks ago

Hasbro CEO Chris Cocks on AI, KPop Demon Hunters, and Harry Potter

Hasbro navigates supply chain challenges, AI disruption, and a market shift toward adult consumers while expanding into digital games and original video game development.
Board games
fromEsquire
3 weeks ago

This New Luigi Lego Set Is Making Me Feel Like a Kid Again

Lego releases Luigi & Mach 8, a full-size adult-targeted speedster vehicle set with 2,234 pieces, shipping April 1 with pre-orders available now.
fromThe Verge
4 weeks ago

The cute and cursed story of Furby

The hottest toy of 1998 was sort of adorable, and sort of annoying. It couldn't do much - couldn't do anything, really - but it could look at you, it could say some nonsense phrases, and it seemed uncannily aware of the world around it. That's all Furby needed to pretty much take over the world.
Humor
#lego-design
#lego-smart-bricks
fromThe Verge
3 weeks ago
Gadgets

You can't replace the battery in Lego's Smart Bricks - and many of its sensors aren't available yet

fromThe Verge
2 months ago
Gadgets

I played with the Lego Smart Brick

Lego's NFC Smart Bricks turn tiles into interactive programs that enable richer, reactive play and surprising character interactions beyond predictable barcode-based toys.
fromThe Verge
2 months ago
Gadgets

This semi-secret Lego Smart Brick feature gives it even more potential

Lego Smart Bricks can precisely measure distance and orientation between bricks up to about 4–5 meters, enabling accurate 2D and 3D positional tracking.
Gadgets
fromThe Verge
3 weeks ago

Testing Lego's Smart Bricks with my two kids

Lego Smart Bricks underutilize their advanced sensing capabilities in initial sets, delivering primarily light and sound effects that fail to sustain children's engagement.
Gadgets
fromThe Verge
3 weeks ago

You can't replace the battery in Lego's Smart Bricks - and many of its sensors aren't available yet

Lego Smart Brick sets launch with several sensors disabled, including microphone, light sensor, and distance measurement, to be unlocked through future products and software updates.
Video games
fromKotaku
3 weeks ago

Lego Finally Announces A Mario Minifig Is Coming

Nintendo confirmed a Lego Mario minifigure will release in 2027 with new sets unconnected to previous interactive Mario playsets.
#american-girl-dolls
Privacy professionals
fromFuturism
4 weeks ago

Children's Toys Are Shipping With Adult AI Inside Them

Leading AI companies conduct minimal vetting of developers accessing their models, allowing child-unsafe AI products to reach market despite known risks.
E-Commerce
fromFast Company
1 month ago

Punch the monkey and his stuffed orangutan toy are taking over Etsy, Amazon, and Ikea with merch

Punch, a baby monkey from a Japanese zoo, became a viral sensation after hugging a stuffed toy, spawning widespread merchandise sales across multiple e-commerce platforms and retailers.
#lego-smart-brick
Gadgets
fromThe Verge
1 month ago

Lego's Smart Brick is here, and it transforms these new Star Wars sets

Lego's Smart Brick integrates a miniature computer, microphone, and NFC technology into a standard brick, enabling interactive experiences across eight new Star Wars-themed sets ranging from $69.99 to $159.99.
Arts
fromArtnet News
2 months ago

From Warhol to Haring-Every Lego Art Set, Ranked

Godtfred Kirk Christiansen's 1958 interlocking brick patent launched modern Lego, inspiring diverse Lego Art sets that reinterpret iconic artworks for all ages.
#autism
Film
fromBusiness Insider
2 months ago

Mattel has launched its first autistic Barbie. Here's how the doll has changed through history.

Barbie evolved from a 1959 toy into a diverse, culturally influential brand that spurred the Barbiecore trend and earned $5.3 billion in net sales in 2024.
fromFast Company
2 months ago

Lawmakers want to ban AI toys. Lego wants kids to build AI themselves

On Monday, the Danish toy maker debuted a new computer science and AI curriculum for K-8 classrooms, Lego's first foray into AI that comes more than three years after the debut of OpenAI's ChatGPT chatbot. The "Lego Education Computer Science & AI" kits include Lego bricks and other interactive hardware components, as well as online education materials intended to take children from the beginning stages of AI literacy through hands-on experimentation.
fromBuzzFeed
2 months ago

Just 40 Toys That'll Have Your Kids Completely Entranced (And, Hopefully, Out Of Your Hair)

As a parent myself, I know what I'm mostly looking for when buying another toy is that it'll ACTUALLY keep my kids engaged long enough to bring a sliver of peace to my home (a tough task, to say the least!). From Magna-Tiles and the new Toniebox 2 to colorful sensory tubes and a LeapFrog Touch and Learn eReader, my kids have tried out enough of these items to lead you in the right shopping direction!
Parenting
Psychology
fromPsychology Today
2 months ago

Barbie, Inclusion, and the Psychology of Play in Chaos

Inclusive, gender-expansive toys like modern Barbie provide stability, promote empathy, and support emotional and cognitive flexibility in children amid cultural uncertainty.
fromHarvard Gazette
2 months ago

Book excerpt from 'Barbieland' by Tarpley Hitt - Harvard Gazette

The manifesto took aim at the gross inequality of the Gilded Age and laid out a plan that might "dam the golden flood which flows incessantly into the hands of the nonproducers, the interest-takers, the schemers, and the manipulators." Gillette loathed market competition. The eternal fight for material wealth at the expense of everyone and everything else was, in his view,
Business
E-Commerce
fromWIRED
2 months ago

Our Favorite Blind Boxes for Little Treat Enthusiasts

Blind boxes and mystery collectibles are a lasting, popular consumer trend offering surprise items that are widely available online and appealing as cute gifts.
UK news
fromBusiness Matters
2 months ago

Toy sellers watch social media curbs as UK market returns to growth

UK toy market returned to value growth in 2025, driven by older buyers ('kidults') and franchise-led trends, while social-media restrictions pose emerging risks.
E-Commerce
fromBuzzFeed
1 month ago

If You're Looking For Toys The Whole Family Love, Here Are 26 Of 'Em

Playful, tactile, and educational gifts—Throw Throw Burrito, NeeDoh Nice Cube, dual-tip acrylic markers, and an easy-to-use telescope—encourage family fun, creativity, and curiosity.
Gadgets
fromEngadget
1 month ago

Here are my favorite things from Toy Fair 2026

Toy Fair 2026 showcased major releases including Transformers anniversary reissues and Matrix centerpiece, detailed Hot Wheels F1 and specialty models, and collectible toy lines.
Parenting
fromBuzzFeed
2 months ago

Buying Gifts For Kids Can Be Hard, So Here Are 56 Parent-Approved Options To Help

Choose parent-approved, long-lasting gifts that match children's interests; options include book subscription boxes, laser tag sets, marble runs, and other versatile toys.
fromBuzzFeed
1 month ago

27 Gifts That Are Both Kid *And* Parent Approved

A celestial projector if you want a night-light that is ~out of this world.~ This has a bunch of different colors and comes with a timer, so it will shut off after you or your little one has drifted off to sleep. The little astronaut projector makes great daytime room decor, too.
Gadgets
Film
fromKotaku
2 months ago

Mattel Is Making A Tony The Tattooed Man Movie, For Some Reason

Mattel plans a live-action film of the controversial, failed 1992 Tony the Tattooed Man toy with director Tracie Laymon, framing themes of empathy and second chances.
#lego-deals
Gadgets
fromBuzzFeed
2 months ago

28 Budget-Friendly Toys That, According To Reviewers, Kids Are "Obsessed" With

A rainbow-colored, clue-shouting hide-and-seek gadget that encourages turn-taking and repeated play by offering hints and a celebration song when found.
Gadgets
fromThe Verge
2 months ago

AI is coming for collectibles next

Collectible figurines paired with smart bases and LLM chatbots create interactive AI companions that let users converse with fictional and historical characters.
#lego-smart-play
#smart-play
Gadgets
fromYanko Design - Modern Industrial Design News
2 months ago

This LEGO Furby 30th Anniversary Build Comes With Working Eyes and a Secret Agent Hidden in Its Head - Yanko Design

A 1,700-piece LEGO Furby recreates the toy's expressive features, nostalgic paranoia, and designer Easter eggs with practical mechanisms and collector-sized scale.
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