#pr-agency-criticism

#pr-agency-criticism

Owens described how Infowars aimed to create a cinematic experience, stating, 'We would go out there, we would shoot videos like we were in the weeds, we were showing what was really going on. But it was nonsense. It was lies.'

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'

According to an investigation by the Bureau of Investigative Journalism (TBIJ), Portland outsourced Wikipedia edits relating to some of its high-profile clients, including the state of Qatar. TBIJ said it had evidence of alleged Wikipedia edits made on behalf of Portland between 2016 and 2024. Between 2016 and 2021, many were made by Web3 Consulting, which is run by a consultant allegedly used by Portland to make edits.

Social media harm reduction is the reduction of harm when it happens,

It's human nature to want to act immediately and alleviate pressure when you find yourself in hot water. But sharing news that isn't complete yet or telling the public too much too soon can turn up the temperature even more. Avoid the need for a public retraction later by accurately, concisely and clearly communicating with your audience from the start.

Running a social account is a delicate balance between risk and trust. "I think it's almost like a double-edged sword ... don't overthink it, but also learn the muscle of putting out risky content and knowing the limitations of how risky you can go," said Jori Evans, director of social at Manscaped. Evans gained experience from working with boutique brands before moving onto Microsoft, Groupon and with agencies for brands like Slim Jim. She will speak on a panel at Ragan's Social Media Conference next month to discuss what it really takes to manage a brand's social account behind the scenes.