Marketing
fromEntrepreneur
15 hours agoHow to Price Your Product Like the Last Unit Sets the Market
The highest-cost marginal customer determines market price, not averages; focus on scarcity and the last unit for effective pricing.
In 2026, scarcity is being repriced through narratives, market access and financial structures rather than simple supply limits. Bitcoin's scarcity is increasingly mediated by ETFs and derivatives, reshaping how it is accessed and priced in financial markets. Gold's scarcity is tied less to mining output and more to trust, neutrality and reserve management. Silver's scarcity reflects its dual role as both an investment metal and an industrial input.
At the turn of the 20th century, a young Sicilian woman who will soon marry a "rich American" presents two postcards, supposedly from the United States, to a village elder. The first depicts a man holding a wheelbarrow that contains a massive onion, so large that it dwarfs both the wheelbarrow and the man. The second postcard displays a tree that is bursting with coins, as if money is sprouting from the branches.
The sheer madness of Pokémon card prices not only continues on with the latest Mega Evolution set, but gets even more ludicrous. A year back, when putting together these galleries of the highest-priced cards in a set, the bottom end of the top 10 would generally be around $10, with a peak at around $100. For Mega Evolution, our number 10 card is currently selling for over $50, and your eyes will be watering by the end.