How To Outwit The Grocery Store 'Decoy Effect' That Causes You To Overspend - Tasting Table
The decoy effect is a retail marketing tactic that manipulates customer perception of value by introducing a strategically priced third option to make expensive items appear more valuable than budget alternatives.
Which is the cheapest Irish supermarket for Christmas store-cupboard staples?
Middle-income shoppers shifted from carefree bulk festive buying to careful, phone-assisted voucher-checking and calculator-totalling due to tighter household budgets.