SkiingfromABC7 San Francisco17 hours agoFinal report on deadly Castle Peak avalanche details snow conditions and movements of 9 victimsA deadly avalanche in the Sierra killed nine skiers, marking the worst incident in the U.S. in over 40 years.
SnowboardingfromSnowBrains2 days agoSnowBrains Forecast: Up to 1 Foot for California Through Thursday, Then Warm and Mostly Dry - SnowBrainsA fast-moving storm will bring significant snow to the Tahoe area before a warm, dry pattern sets in.
Artificial intelligencefromThe Verge6 months agoSierra CEO Bret Taylor on why the AI bubble feels like the dotcom boomBret Taylor leads Sierra to apply AI agents to customer support while serving as OpenAI chairman and bringing deep tech leadership experience.
E-CommercefromInsideHook8 months agoSierra Is Becoming a Larger Player in the Outdoor Goods SpaceSierra has expanded from a catalog and online retailer to a nationwide store chain, appealing to outdoor enthusiasts.
E-CommercefromBusiness Insider8 months agoI visited T.J. Maxx's outdoorsy sibling Sierra, one of the fastest-growing brands in the retailer's familySierra is TJX's expanding outdoor lifestyle brand, emphasizing quality apparel and gear at competitive prices.