The day Josh Wardle sold Wordle to the New York Times, in 2022, for more than a million dollars, should have been a moment of triumph. The game, which gives players six chances to guess a five-letter word, had unexpectedly become a global sensation, and Wardle had already begun to receive e-mails from puzzle designers seeking his input on their own ideas.
I went in as an artist, and I stayed there for almost seven years. And through the years, I was less of an artist every year. Not being limited to the creative side of things helped him explore other aspects of game-making, from art direction to working with external partners.
Under the deal, Wayans will produce original content for the platform, appearing in livestreams, hosting interactive sessions and launching his own multiplayer Play Together room. His addition comes shortly after NBA star James Harden joined the company as its first Premier Creator, signaling a broader push to mix star power with online play. Best known for his long career as an actor, writer and producer, Wayans plans to use the platform to meet fans in a more direct way.
"I think as we're coming out of Covid, people are particularly craving that connection and rebuilding their life in a more purposeful way with community. It's a meaningful way to spend your time with people that you love."