#social-shopping
#social-shopping

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Instagram and Facebook are letting influencers earn a commission from products again

Meta is enhancing social shopping with AI features, including affiliate marketing tools and streamlined checkout options for creators and advertisers.

E-Commerce

fromBusiness Insider

1 month ago

Influencer app LTK takes a big step into AI shopping with a new chatbot

LTK launches an AI chatbot powered by OpenAI that helps users discover products and creators based on personalized shopping conversations.

fromThe Drum

2 months ago

Research highlights similarities between US and UK social media users' behaviors

Overall, YouTube has proved to be the most used platform by both UK and US consumers (88% and 89% respectively). In the UK, YouTube is the number one platform of choice for Gen Z, being used by 93% of consumers. Whilst YouTube is the most popular platform in the US across all generations, with Meta nipping at its heels, Millennials are the generation using YouTube the most (93%).

Marketing

Social media marketing

fromwww.retaildive.com

10 months ago

QVC Group details TikTok, social content plans

QVC Group's Super Brand Day on TikTok generated record engagement and views, marking a significant step in the company's social shopping strategy.

Marketing tech

fromModern Retail

10 months ago

Marketplace Briefing: How Shopify is pitching Shop as a 'social app' instead of a marketplace

Shopify's Shop app emphasizes a social-driven shopping experience over traditional marketplace models.