E-Commerce
fromSearch Engine Roundtable
4 days agoBing Tests Larger Product Ads Format on SERP
Bing's shopping SERP now features a large section of sponsored products in a double-rowed carousel alongside organic cards.
As the company explained, text ads on the search results page will soon appear together with a single "Sponsored results" label. The new label will not only stay visible as you scroll, making it clear which results are sponsored, but there will be a new "Hide sponsored results" control. Tap that button, and all text ads will collapse, leaving only the organic results.
The report offers the most comprehensive view yet of how sponsored products are evolving, tracking placements and brand investment across major RMNs over the past 18 months.