The Fifa Series 2026, a set of village fetes dotted across the globe, pits nations from different continents against each other in four-team tournaments, promoting football's universality and diversity.
Mexico will play three friendlies in preparation for the World Cup 2026, starting with a match against Portugal at Azteca Stadium, followed by games against Belgium and Serbia.
Kentucky is outscoring opponents by 7.4 points per game with a +238 scoring differential overall. It puts up 81.4 points per game (62nd in college basketball) and allows 74 per outing (187th in college basketball).
Personalization is a tried-and-tested way to boost engagement while gathering valuable information about existing audiences - and is proving to be a key driver for the sports industry, says Rawnet's Harry Daniel. For brands looking to score with digital marketing, personalization is a winning long-term business strategy. Personalizing the user experience (UX) via websites and apps keeps fans engaged and enhances brand loyalty. It can help brands to grow, by extending their reach to new users and unleashing untouched opportunities for victory.
What football fans expect from sports sites has shifted completely. Dry match reports about yesterday's game don't cut it anymore. People want real-time numbers, instant updates, and analytics they can actually dig into. Site owners who want to keep visitors around have no choice - static pages need to become living information hubs, and data visualization tools make that happen. High-quality infographics are becoming just as important an element as original articles.
Content delivery network provider Netskrt's "State of the ISP Survey" found that live sporting events are the global infrastructure's most daunting streaming challenge and that the biggest worry is traffic generated by American football. The long-term study - conducted between May and August 2025 - includes input from 55 global internet service providers (ISPs). Almost eight in ten survey respondents (78%) said sports cause them the most concern related to streaming reliability. Of these, 70% pointed to American football as the most challenging sport to deliver. International football (soccer) is quickly approaching similar levels.
Two years ago at MIPCOM, Facebook released a new set of APIs for media partners in attempt to capture more of the real time conversation around TV. Since then, Facebook has made its presence felt on red carpets, backstage, and even on TODAY, where the show's Orange Room leverages Facebook's 'trending' data in segments. Today at MIPCOM, Facebook is announcing new tools for broadcasters and fans that center on the participatory aspects of live TV.