#superstar-valuation

#superstar-valuation

Leonid Radvinsky's death leaves a void in the leadership of OnlyFans, a platform that has transformed the adult content landscape. His secretive management style and the controversies surrounding the site have raised questions about its future direction and stability.

Meta has agreed to 'substantially reduce' its references to PG-13 and include a rather remarkable disclaimer: 'There are lots of differences between social media and movies.'

"Any time you have to explain your name, you're essentially apologizing for it," says Alexandra Watkins, the founder of naming firm Eat My Words. Her deal-breakers for names include 'looks like a typo' and 'hard to pronounce.'

"At the end of the day, while AI can mimic an image, it can never capture the soul, warmth, or energy of a human being," says brand president and executive creative director Jennifer Foyle.

The idea of it just excites me so much. I want the place to be pumping. I want it to be an event when people come here. I want do the unthinkable and get to the Premier League. Everyone here is hard-working and I want to be the man who affects things on the pitch as well as off the pitch.

It's obviously going to take time. We need to improve the team, have some additions to really take it to another level. I'm gonna do everything I can to make sure we succeed. I'm just ready to get started.

Since its 1996 debut, Access Hollywood has aired nearly 12,000 episodes. Yet its most infamous segment was one that never made it to broadcast: in October 2016, weeks before the presidential election, The Washington Post obtained footage of then-candidate Donald Trump making lewd comments about women to Access Hollywood host Billy Bush.

The rise of TikTok and YouTube has dramatically changed the lives of content creators by turning social media into a legitimate career path rather than just a hobby. These platforms allow ordinary people to build massive audiences without traditional media connections, often through algorithm-driven exposure.

West is figuring out her style as any tween would and should—and in front of the entire world, no less. That includes experimenting with beauty and fashion looks and, yes, piercings (with her parents' permission, of course). I'm sure getting cyberbullied by the entire world is doing far more damage than a little ring on her finger, so please, have some compassion.

Built in 1922, the 4,300-square-foot home has a master suite, two family suites, a guest suite, maid's quarters, an office, butler's pantry, a breakfast room opening to a patio, and a garden with a pool and spa. The house also has a sweeping staircase and two fireplaces, one in the den/family room, which opens to the garden.

Spanning five acres in guard-gated Serra Retreat, the property boasts a 1940s French Country-inspired mansion, a guesthouse, riding ring, carriage house, multiple outbuildings and a six-stall barn for a total of nearly 14,000 square feet. Highlights inside the home include a two-story ballroom, wood-paneled library, movie theater, wine cellar and a double-island kitchen designed by Wolfgang Puck.

And by "Who-dom," I don't mean the Seussian variety but the taxonomy coined by 's Lindsey Weber and Bobby Finger: the vast, sub-stratospheric tier of celebrity occupied by figures whose fame is intensely meaningful to some and virtually nonexistent to everyone else. Whos are defined in opposition to Thems, the indisputable celebrities known to most except those living under a rock or who willingly reject the very notion of pop culture,

From helping Beyoncé figure out how to launch an album exclusively on social media to onboarding Pope Francis to Instagram (he held my hands and asked me to pray for him) to watching creators become the next generation of entrepreneurs, the impact on culture that me and the team have been able to have is something that I take great pride in.

It's easy to be a little snobby about celebrity-owned liquor brands. These famous people usually compete with little knowledge compared to distilleries with decades, or even centuries, of experience. The reality is that some of them are quite impressive, especially with some notable bourbon brands. Others, however, lack any type of quality. They seemingly exist on the back of their celebrity-backing and significant marketing. I'm here to root out these brands and explain why it's best to avoid them.

Trisha Paytas' announcement that she intends to run for a seat in the US House of Representatives in her home state, California, has come as a surprise to many. As someone put on X/Twitter on Tuesday (6 January): "Trisha Paytas announcing that she is running for the House of Representatives was not on my 2026 bingo card." Since then, Spencer Pratt, a reality TV star, has announced his own political aspirations by launching a campaign to become the Mayor of Los Angeles.

Not just any algorithm, mind you, but the most devilish metric devised to date. Because it finally translates the old publicity strategy of fame once governed by unquantifiable guesswork into money. No, it isn't (black) magic, just computerized math: by analyzing and comparing quantitative and qualitative data, the program in question calculates and assigns an economic value to these star appearances based on their public performance.

We went to a restaurant the other night, and the waitress kept calling me by my name. She was like, 'Khloé, do you want another drink?' Whatever. And True was going, 'How does she know who you are?' And I go, 'Oh, I just come here all the time.' Which I don't, but they don't realize that we're on TV. Like, they don't know the difference, 'cause I'm not talking about it," she recalled on the On Purpose podcast.

The shift reflects a playbook built around storytelling, familiarity and constant presence across the moments you already care about. Beyond speaking solely to gamblers, campaigns now speak to fans, followers and casual viewers who recognize faces, formats and references. That wider relevance has been driven by data-driven targeting, celebrity partnerships and a willingness to operate inside popular culture rather than outside it. When you trace the path from banner ads to cultural visibility, you see a deliberate strategy to become part of everyday conversation.

Tough luck if you prefer your romcoms PG-rated, or ice hockey leaves you cold: there is no escaping Heated Rivalry. The steamy coming-of-age series has been a sensation in North America, making instant stars of its leads as producers rush to make more of it. It's hard to remember the last TV show to spark such a furore, let alone one from Canada's Crave network.

Nearly two-thirds (63%) of Super Bowl ads featured one or more celebrity talents this year, according to data from TV measurement company iSpot. Back in 2011, only around a quarter of ads included an A-lister, but a reliance on Hollywood names has been typical of Big Game ads since the start of this decade. It's part of a broader pattern. The "built-in affinity" a top name can bring means it's "an easy place to go," said Mike Hayward, chief creative officer at agency Copacino Fujikado.

The spot leans into a long running internet joke suggesting that any basketball player who gets close to Jenner is subject to unfortunate consequences. Fueled by memes, real life coincidences, and fan speculation, the so-called Kardashian Kurse is not denied but addressed directly, with Jenner referencing her previous basketball relationships. With a self aware wink, the commercial suggests that while the internet has been busy theorizing, Jenner has been doing something more strategic and likely Kris Jenner approved, betting on it.

Of the $43.9 billion that advertisers in the U.S. are expected to spend on creator marketing in 2026, most of that money - 55% - will go towards ads amplifying the creators' content, not to the actual creation and posting of content by the creators themselves. And that spend is only increasing as creator content becomes a more popular choice for ad creative and paid amplification provides brands with the analytics to be able to more effectively gauge the impact of creators' content.

At $8 million for a 30-second Super Bowl spot, celebrities are expected to maintain their monopoly on Big Game commercials this year, keeping influencers and creators in the wing for social and experiential campaigns. "It's just viewership demographics. You cast a really wide net of people watching it, and you want as many people as possible to recognize the person you're putting on the screen," said Jerry Hoak, chief creative officer at The Martin Agency.