#talent-agencies

#talent-agencies

"Collective bargaining has been the fastest and most effective way for the regulation of AI technology," SAG-AFTRA Executive Director Duncan Crabtree-Ireland stated, emphasizing the union's role in shaping AI usage in Hollywood.

"It has been a bucket-list dream of mine to perform on a New York stage, and I couldn't think of a better way to do that than becoming a part of the 11 to Midnight family," Morris said in a statement.

The interactive game created to test AI agents in advertising negotiations revealed that these agents could represent both buyers and sellers effectively, showcasing their potential in the industry.

Through Disney Musicals in Schools' Stage Connect, educators are given free resources like show scripts, music tracks and training that give them the confidence they need to produce a school musical. The program makes musicals and bringing the magic of Disney into public schools more accessible for all.

Los Angeles is home to more than a dozen one-of-a-kind cinemas that operate on their own terms. Some of these theaters have been around for 100 years, and in classic LA fashion some of them are owned by living LA legends-think Quentin Tarantino and Kyle Ng. Kristen Stewart recently announced she's also jumping into the mix with her purchase of Los Angeles's Highland Theatre.

Maral is a best-in-class strategic leader with a deep understanding of how brands authentically integrate into culture and premium storytelling. As the market for entertainment-driven partnerships continues to expand across platforms, her expertise and relationships position us to deliver even greater value to our clients and brand partners.

Media and creative agencies face a range of threats in 2026, from generative AI to media fragmentation and the continued dominance of Meta and Google's platforms. In response, few businesses in this sector have stood still. They've chosen to merge, acquire - or in the case of Dentsu, cast loose - to keep moving forward. The likely destination? A leaner sector that employs fewer people and trades on its tech bonafides and principal-media trading capabilities over its creative chops.

The Human Artistry Campaign's " Stealing Isn't Innovation " movement launches today with over 800 signatories. Those include many Hollywood actors, including Scarlett Johansson, Cate Blanchett, and Joseph Gordon-Levitt, as well as writers such as Jodi Picoult and Roxane Gay, and musicians like Cyndi Lauper and They Might be Giants. The campaign has a simple message: "Stealing our work is not innovation. It's not progress. It's theft-plain and simple."

A '90s runway coach who taught supermodels like Naomi Campbell and Kimora Lee Simmons how to walk a catwalk, Alexander shifted careers in 2003 when one of his pupils, Tyra Banks, tapped him to join her on a little UPN show called America's Next Top Model. As a judge and runway coach for a passel of wannabe supermodels, he transformed into "Miss J," bringing drag to the screen at a time when queerness was vanishingly rare on American TV screens.

Albert Cheng, who heads the AI Studios initiative, emphasized that the goal is to support creative teams, not to replace them. The focus is on improving efficiency and reducing costs while ensuring that intellectual property is protected and AI-generated content isn't absorbed into other AI models. One example used is Amazon's "House of David" series, which featured 350 AI-generated shots in season two.

Of the $43.9 billion that advertisers in the U.S. are expected to spend on creator marketing in 2026, most of that money - 55% - will go towards ads amplifying the creators' content, not to the actual creation and posting of content by the creators themselves. And that spend is only increasing as creator content becomes a more popular choice for ad creative and paid amplification provides brands with the analytics to be able to more effectively gauge the impact of creators' content.

Nearly two-thirds (63%) of Super Bowl ads featured one or more celebrity talents this year, according to data from TV measurement company iSpot. Back in 2011, only around a quarter of ads included an A-lister, but a reliance on Hollywood names has been typical of Big Game ads since the start of this decade. It's part of a broader pattern. The "built-in affinity" a top name can bring means it's "an easy place to go," said Mike Hayward, chief creative officer at agency Copacino Fujikado.

[The scene is] a lot calmer in the movie than my audition was," she told the Los Angeles Times in November 2025. "But I was so happy that I got a self-tape versus an in-person thing. You can make it entirely your own - you can really make it look like how you feel like it would look. If you want somebody to pay attention to your tape, make sure that you stand out and take a risk.