I've reached a boiling point. I don't want to live my life and see others live their lives through phones. I'm sick of watching AI slop (AI-generated images and short videos that dumb us down) and news that is upsetting, exhausting, and hopeless. And, simultaneously, I'm scrolling through Instagram and mindlessly comparing myself to strangers, consuming content from a toxic algorithm, shaping what I see. Social media, for me, has become overwhelming;
Are people turning away from social media? But that tide might be finally, yet slowly, turning. My Gen Z students have recently been the ones telling me about social media "cleanses", whereby they take a break from it all for a prescribed duration, and "grayscaling" their socials (whereby color images turn to black and white, making them less eye-candy-esque-and all around having better cellphone etiquette such as putting it away during class and turning it off at night.
A recent Washington Post piece pulled together what a lot of us have been describing for years: the "brain rot" feeling isn't just slang. Researchers are linking heavy social media use and rapid-fire content to measurable changes in attention and memory, and the way it shows up day-to-day can look a lot like anxiety.
I am a professor of public health who studies health behaviors and the gap between intentions and outcomes. I became interested in this self-care paradox recently, after I suffered from a concussion. I was prescribed two months of strictly screen-free cognitive rest-no television, email, Zooming, social media, streaming, or texting. The benefits were almost immediate, and they surprised me. I slept better, had a longer attention span, and had a newfound sense of mental quiet.
Six months ago, I found myself sitting in a coffee shop, supposedly working on an article, but instead I was switching between seven different apps, responding to notifications, and feeling my chest tighten with each ping. My heart was racing, my breathing was shallow, and I realized I couldn't remember the last time I'd gone more than five minutes without checking my phone. That's when it hit me: the device that was supposed to make my life easier had become my biggest source of stress.
You can find them anywhere there are people and inclines: train platforms, gyms, grocery stores. They come in different shapes and sizes, they represent every age and demographic, but they all move in the exact same way - slow-motion shuffle, scroll, lift foot, poke screen, land foot, repeat. The worst ones get to the top (or bottom) of the stairs and suddenly stop. This would be justifiable if they received notification of a nuclear warhead careening towards the city. But it's usually just a Slack they have to read extra carefully.
