"Quite simply, we didn't think that the regulations hit the mark in really addressing the risk with a reasonable cost or burden," says Fulton, noting concerns about duplication with existing provincial systems, such as livestock inspection in Western Canada.
Rather than chasing diminishing returns through additional advertising, the agency advocated for an entertainment product: a film that could function as a vehicle for repositioning perception while operating as a single investment with long-tail value, capable of shaping how audiences feel about a place over time and across markets.
If you've never driven into Banff, it's a sensory overload. Razor-edged peaks reminiscent of the Italian Dolomites, glacier-carved valleys that echo Yosemite, and a constant play of light and shadow that shifts with every bend in the road. Photos don't do it justice.
The off-season practically vanished in many parts of the world. Remote work, social media frenzy, and ruthless dynamic pricing have turned fall and spring into peak-season clones. Even winter is no refuge anymore. The idea of an off-season is 100% disappearing.
I lost a lot of money while I was in Alberta. I had quite a lot of debt. Sure, you might save $4 or $5 on your bills, but ultimately, that's not what saved me money at all. Moving to Montreal in the summer of 2024 helped replenish the family's budget, even though la belle province is notorious for its higher taxes.
I'm never one to say no to travel, whether it's for work, to visit a friend, or just because. In the first half of last year alone, I flew from New York to Palm Springs with friends, planned a London trip around a play I wanted to see, and saw Beyoncé's Cowboy Carter tour in Los Angeles. One of my friends was trying to sell me on one more big vacation - Scotland, maybe, or Paris - that we could take together
I think we're on track to successfully host the World Cup. And we're really proud about all of the preparations here and we're looking forward to showcasing the city and the province and Canada on the global stage.
Cape Town tourism is a booming industry, and the Mother City needs foreign cash to operate as one of the planet's elite destinations. However, some locals are getting a little annoyed by the oversupply of digital nomads. European tourists are loving Cape Town, and why wouldn't they? When one single Euro gets you R19, an Uber to Boulders Beach to check out the penguins isn't all that pricy.
Canadian travellers are still unhappy with President Donald Trump, and that's affecting the 2026 outlook of visitors to the US from Canada. In 2025, there was a noticeable travel chill from the US's northern neighbor, following President Donald Trump's quips about the "51st state" and the levying of hefty tariffs. A January survey of more than 1,000 Canadian prospective travelers found that they remain hesitant to travel to the US and would rather support domestic tourism, according to Longwoods International,
As Visit Florida compiles 2025 tourism figures, the agency's President and CEO Bryan Griffin and Carol Dover, the president and CEO of the Florida Restaurant and Lodging Association, are setting up a meeting with Canadian officials. "We had this opportunity land in our lap, so we're both going to have a meeting ... and see what we can do," Dover said during a Jan. 26 Visit Florida Executive Committee meeting. Dover is also a member of the Visit Florida Board of Directors.
It was a rough week for the Canadian economy. GM laid off 500 workers at a plant in Oshawa, Ont. New threats from the White House targeted Canada's aerospace industry. And Statistics Canada announced its preliminary estimates show gross domestic product contracted in the fourth quarter of last year. Looming over all that bad news is a question about how much and how quickly Canada can realistically expect to diversify its exports.
