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15 hours agoMercedes-AMG Doesn't Want Its New EV To Feel Like An EV
Mercedes-AMG's new electric GT features a tri-motor system and customizable driving dynamics for enhanced performance and handling on ice.
"That's a very powerful thing, because then whenever you make a decision that is career-defining, you ask yourself, 'Is it getting me closer to that goal? Is it putting me on the path?'"
I think when we decided to give him the race seat one and a half years ago, we hoped for this trajectory. The ups and downs you expect from a young driver aged 18 in the first year, and eventually by the second year [we hoped] the success would materialize and I think this is happening.
I chose my words poorly, and I understand why it upset people. I'm sorry to anyone who was offended. That's not how I want to represent myself. I have some close friends in the LGBTQ+ community who I would never want to feel less of themselves because of what I said, and that's exactly why I should hold myself to a higher standard.
We've been involved with the business for five years now. It's an incredible brand with lots of legacy and great values, and there's a long-term plan here. That was supported by two things last year: Carlos joining us, who obviously saw the opportunity when it came to wanting to win; and finishing fifth. And that just supported our story of going back to the top.
When I was younger I was frustrated, I was getting angry, especially when I was at Williams and finishing second to last every weekend. I was pissed off. I worked my whole life to get to F1 and now I'm at the back, and doing nothing. So I had to work on that, how do I deal with that and I came to the realisation that I just need to focus on my job.
We're using Formula 1 on Apple TV to show exactly how the extreme research and development tested in the world's harshest racing environments translates directly to the consumer. That's not a marketing line. It's absolutely real, drawing a line between Ford racing vehicles and the tech inside vehicles like the F-150 Raptor, Bronco Raptor and the new EV electric truck that's on its way.
You don't have to know a thing about cars, racetracks or Formula One regulations to guess where this epic of male aggression is headed. But if the overall arc of F1 is fairly predictable, the movie is good at keeping you off-balance from moment to moment.
Apple and Netflix have entered into a rather surprising partnership. The dynamic streaming duo will share Formula 1 programming, according to The Hollywood Reporter. The deal allows Netflix to stream the F1 Canadian Grand Prix in May, along with Apple TV. On the flipside, Apple TV and Netflix will both air season eight of the docuseries Drive to Survive.
Total sponsorship investment in F1 is expected to rise 15% year over year, increasing from $2.5 billion in 2025 to more than $3 billion in 2026, according to the latest Ampere Analysis study. The growth reflects F1's transition from a traditional motorsport into a global media and marketing platform, with technology and apparel brands emerging as primary drivers.
In the short term, expectations are brutally realistic, but this is still a team intent on making noise from day one. That intent will be made clear when Cadillac unveils the livery of its first F1 car during a Super Bowl commercial Sunday. Such a move is a statement and arrival aimed as much at mainstream America as at a paddock that, for years, questioned whether the brand belonged on the grid at all.
"F1 sits at the intersection of sports, innovation and culture, and the fan engagement is evolving quickly with even more energy than ever," says Eddy Cue, Apple's senior VP of services. "Seeing Cadillac enter the grid in such a bold way is incredibly exciting, and a great signal of where the sport continues to head."
In a more-natural habitat - the serpentine road course of Sonoma Raceway - this 1,250-horsepower hybrid advances its case as the fastest production car in American history, and among the speediest to ever roam this planet's surface.
The Green Flag has come down at Sonoma Raceway. The venue is set to deliver another year of motorsports as the track announced its 2026 racing season schedule on Wednesday. The lineup features diverse events that showcase the very best in road racing, stock cars, drag racing and grassroots competition. "Our 2026 schedule reflects everything that makes Sonoma Raceway special," said Sonoma Raceway Executive Vice President and General Manager Brian Flynn in a news release. "It's a season built around variety, passion and world-class competition, and we can't wait to welcome fans of all ages back to the track."