Marketing
fromFast Company
23 hours agoWhy the future of brand trust is sensory marketing
Experiential communications leverage sensory engagement to build trust and connection, countering AI fatigue and skepticism in audiences.
And here are the three sentences I've said over and over since 2016 when I first said it in Silicon Valley, backed by data and hard-fought experience. Without facts, you can't have truth. Without truth, you can't have trust. Without trust, we have no shared reality. We can't begin to solve any problems, let alone existential ones like climate change. We can't have journalism, we can't have democracy.