#usernames

#usernames

The company has opened a waitlist for what it's calling the " handle marketplace," where it will sell abandoned and inactive usernames. But there's a slight catch: To make a bid for one, you'll likely need to be a Premium+ or Premium Business subscriber to the site. Some handles will be effectively free, included in the cost of the subscription. But for "rare" handles, X is warning users the price tag could be steep. "Rare handles," the company wrote in an FAQ about the marketplace, "may be priced anywhere from $2,500 to over seven figures, depending on demand and uniqueness." It's unclear if usernames X took away from active users (including @music and @sports) will be included in the sale.

Your Twitch handle is not just a username; it's a calling card, a personal brand, and an identity that shapes first impressions for your stream.