#venue-marketing

#venue-marketing

The first event is a roundtable on "Zhuangzi: Fate, Desires, Transformation" on April 6th at 9:00am Beijing time.

Publicis Groupe has acquired sports marketing agency 160over90, integrating it into Publicis Sports to leverage data-driven solutions and enhance client offerings in sports marketing.

With brands increasingly looking to mixed reality (AR, VR, contextual) technology to create engaging event experiences, the inaugural ExM Live Forum brings together industry thought-leaders to share insights in an events sector ripe for digital transformation.

When power runs low, anxiety sets in. Psychologists often refer to this as battery anxiety, a stress response linked to the fear of losing access to information, contacts, or work tools. Attendees become less focused in sessions, check their devices more frequently, and start scanning the venue for somewhere to recharge.

The brands that excel are those that recognize the importance of engaging with their audience long before the show floor opens and continuing that engagement well after it closes. Today's decision-makers-operators, distributors, chefs, and F&B directors-are selective about their time and budget. They arrive at trade shows with clear agendas and short attention spans, making it crucial for exhibitors to establish a presence prior to the event.

From the customer's perspective it felt like dealing with multiple companies wearing the same logo. Marketing sends a "We miss you!" email the day after a frustrating support call. Sales doesn't know the customer has already watched a demo. In-store purchase history is invisible to the ecommerce team. No continuity. No memory. No relationship.

Rather than chasing diminishing returns through additional advertising, the agency advocated for an entertainment product: a film that could function as a vehicle for repositioning perception while operating as a single investment with long-tail value, capable of shaping how audiences feel about a place over time and across markets.

Media buying refers to the process of purchasing advertising space across various platforms, including social media, search engines, and traditional media. It's about strategically placing ads where they will reach the target audience effectively.

Designed by Line with the programming work created by Work Interactive, the site includes a list of upcoming events, a Who's Who of members, links to industry news and exclusive access to a wide range of industry research and training. Nick Creed, explained: "The website will provide a platform for networking events, training and indepth content. Over the coming months the research and reports will expand, along with additional video content building into a valuable resource for the members."

When you participate in a major tech event, you naturally want to stand out. Print materials can ensure making a professional first impression. In this article we look at how you ensure that your tech company's exhibition stand definitely stands out. Even if you participate in 2026 at the Web Summit in Portugal, the London Tech Week, TechEx Europe in the RAI Amsterdam or FOSDEM in our own country (Brussels). Which HelloPrint print materials are suitable for dressing up a booth?

Celebrity has long been a staple of B2C advertising, but in B2B, it's historically been treated as nothing more than a huge flex. Too often, an A-list name signals budget more than insight. When it's misaligned, the backlash can outweigh the buzz. Look no further than the ire Salesforce received in 2023 for paying Matthew McConaughey millions while simultaneously laying off thousands of employees.

Time and time again, we hear that modern B2B buyers have quickly adapted to online buying habits that emerged during the pandemic. You don't have to search far to find an article that references the increased number of touchpoints in a B2B sale . B uyers are self-directing their experiences throughout the customer journey and are confident they can engage with sales teams when they are ready.