This trademark filing is a first of its kind because a sitting president is filing a trademark application through his private company for a name that's going to go on a public building in an honorary capacity.
Clothing that bears the name of a city near or far has become a closet staple for many consumers in recent years, evolving from impulse purchases to mainstream fashion.
Despite having to haul a dozen dumpster-loads of damaged goods out of the offices and the nearby Lab Store, to the tune of $1.5 million, Eileen said at the time, 'It was just stuff.' You can only imagine the emotions that might arise in a chief executive if they saw their sewage-soaked products floating by. Eileen and her staff did not linger there. They mobilized quickly-organizing carpools, impromptu meeting spaces, and arranging interest-free loans for staff needing cash during the crisis.
Body agency is a power returned after an incident took it away from the user's physical form, and some wearable devices and technologies have this exact goal in mind.
It's kind of crazy, but I just get ideas all the time. I genuinely thought: wouldn't it be cool if you could borrow scents like books? And would that work? Would people do it? Would they just think it was stupid? So far, no one seems to think it is stupid.
Anxiety tools have a strange habit of making things worse. Fidget spinners draw stares across a conference table, breathing apps demand screen time mid-conversation, and wearable buzzers pulse on your wrist where anyone paying attention can spot them. The very act of reaching for help becomes another source of self-consciousness, which is the opposite of what someone in the grip of a social anxiety episode needs.
Burberry's Hero eau de toilette is a great pick for a classic, everyday cologne. It's masculine and woody, with base notes of cedarwood. Add a burst of freshness at the top from bergamot and juniper, and the result is crisp, deep, and a little spicy. Fragrance Family Woody, spicy Notes Bergamot, juniper, black pepper, Atlas cedar, Virginia cedar, Himalayan cedar Sizes 1.6 oz, 3.3 oz, 5 oz
EDC used to mean something very specific. Ask any survival enthusiast and they'll tell you it stands for EveryDay Carry, the essential tools you keep on hand at all times. A Swiss Army knife. A multi-tool. A compact flashlight. Things built for the unpredictable, the inconvenient, and the emergency. The whole point was physical survival, and the design language to match: rugged, matte, built to last.
WINT Design Lab envisions regenerative futures through devices and biotextiles that allow humans to connect with their bodies more and free themselves from fossil materials that harm them and the environment.
One scientist at MIT, Cyrus Clarke, is working to do just that. Alongside a team of fellow researchers, Clarke has developed a physical machine called the Anemoia Device, which uses a generative AI model to analyze an archival photograph, describe it in a short sentence, and, following the user's own inputs, convert that description into a unique fragrance. The word "anemoia" was coined by author John Koenig and included in his 2021 book, The Dictionary of Obscure Sorrows.
Being an incense obsessive myself, it's important to note that while there's a loose parallel with the sticks you light at home, incense colognes are far more malleable and dimensional. On the skin, incense becomes an atmosphere built from resins and woods that shifts and evolves with your chemistry as it diffuses throughout the day.
Fragrance is far from a universal language, and what smells bright or delicious to you can be overwhelming, or even nauseating, for those nearby. That's why experts recommend avoiding strong, projecting notes such as heavy florals, hyper-sugary gourmands and rich woods like oud. Extraits de parfum and intense EDPs should also be worn with extreme caution in professional settings.
The ring-like portable speaker has a lanyard that lets users hook it onto a backpack or simply carry it around the wrist. Another option is to wear it around the neck, turning the device into a personal stereo system that surrounds the user with sound while remaining lightweight and portable.
At a time when memories are increasingly flattened into folders, feeds, and cloud backups, a new experimental device from MIT Media Lab proposes a far more intimate archive: scent. Developed by Cyrus Clarke, the Anemoia Device is a speculative yet functional prototype that translates photographs into bespoke fragrances using generative AI, inviting users not to view memories, but to inhabit them through the body.
Kim Donggyu Text description provided by the architects. Defining the spatial identity of an overseas brand that deals with delicate fragrances is a profound challenge. In this project, we turned to the philosophy of 'Daegang ()'. While often used in modern Korean to mean 'roughly' or 'in general,' the Chinese characters tell a deeper story: (Great) and (The Main Stay/Head-rope of a Net).
Some days, getting dressed feels like a complete saga - slipping straps, too-tight waistbands, shoes that betray you the second you step out of the house. But never fear: we've found a ton of clever clothes and accessories that quietly fix everyday woes and help ease additional styling headaches. Scroll on to shop problem-solving bras, magic tailoring clips, layering hacks, and other things you didn't know existed but now suddenly need (and will wish you had sooner).
For years, innovation in earbuds centered on sound quality, battery life, and noise cancellation, while aesthetics converged on a single in-ear silhouette. Today, designers and brands are challenging that orthodoxy, reimagining earbuds as jewelry-adjacent objects that sit visibly on the ear, more ear cuff than invisible tech. The idea of elevating earbuds into luxury objects is not new. Over the past decade, bespoke jewelers have produced gold-plated AirPods, diamond-encrusted headphones, and one-off couture audio pieces intended as collector's items or status symbols.
Looking more put-together doesn't always come down to big purchases or dramatic changes. More often, it's the small upgrades that quietly do the heavy lifting - a better beauty tool, an impactful accessory, or one product that makes everything else work harder. This list is full of affordable finds that look and feel a little bougie, even though they're surprisingly cheap. Each one earns its spot by making you look more polished, more pulled together, or just slightly more expensive than you actually are.
In 2026, "fashion tech" will no longer be a separate corner of the industry. It is baked into the way people browse, decide, and buy-often without opening a traditional storefront at all. The fastest shift is happening inside conversational interfaces: AI-powered chat that behaves like stylists, personal shoppers, brand concierges, and sometimes even taste-making characters. Platforms such as JOI AI sit within this broader movement: chat is becoming a primary interface for identity play, self-presentation, and lifestyle choices, including style.