Artist Michelangelo Pistoletto sends message of 'preventive peace' on digital billboards around the world
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Artist Michelangelo Pistoletto sends message of 'preventive peace' on digital billboards around the world
"The formula of the Third Paradise is composed of three circles: the two outer circles represent the opposites. At the centre there is an empty circle that is never truly empty, because there we are always confronted with opposing forces such as, for example, war and peace. The central circle is the place where the opposing elements connect and generate a new element. This is creation."
"Circa defines itself as a cultural platform for the 21st century that 'hijacks' advertising and commissions leading artists to pause the noise and open space for urgency, imagination and dialogue."
Michelangelo Pistoletto's new series, 'Three Mirrors', is showcased on screens in nine cities worldwide, promoting the concept of 'preventive peace'. Launched on April 1, the project features daily screenings at 20:26 local time in cities including London, Los Angeles, and Seoul, with Italy's launch on April 24. The trilogy consists of three mirror works reflecting Pistoletto's philosophy, 'The Third Paradise', which emphasizes the connection of opposing forces to generate new creation. Circa, the organizing platform, aims to foster dialogue through art.
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