C-suite execs are paying surgeons big money to look fresh-faced, approachable, and less irritable
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C-suite execs are paying surgeons big money to look fresh-faced, approachable, and less irritable
"C-suite clients are getting treatments to age themselves down, with a focus on looking energetic, young, and full of vitality. Plastic surgeons report a significant increase in demand for facial procedures among executives."
"Executives often bring in pictures of themselves from their forties, asking how closely they can replicate that youthful appearance. This trend highlights a desire to maintain a competitive edge in a media-driven corporate environment."
C-suite executives are increasingly opting for plastic surgery to maintain a youthful appearance, often bringing in old photos from their forties as references. The demand for facial procedures has surged, with a reported 25% increase from 2019 to 2024. Male clients have doubled in the last seven years, reflecting a broader trend among older executives who want to appear less aged. Common procedures include eye bag removals, facelifts, and brow lifts, aimed at combating signs of aging and fatigue.
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