
"The theme for this year's Expo, "Every Moment Counts," served as a powerful reminder of the importance of intentionality in every aspect of guest experience—from menu design and service execution to marketing and brand storytelling."
"Mike Cessario, founder of Liquid Death, shared his insights on building a disruptive brand in a saturated marketplace. His candid approach inspired many operators to think outside the box and embrace innovation."
"The workshop titled "Got Marketing Questions? Get Real Answers from Restaurant Owners" led by Rev Ciancio from Handcraft Burgers & Brew provided actionable marketing strategies to convert followers into paying guests."
"The conversation led by chef Roy Choi and Aisha Tyler explored the evolving role of hospitality in today's society, reminding attendees that at the heart of every successful establishment lies a unique story waiting to be told."
The 2026 Bar & Restaurant Expo, held in Las Vegas, marked its 40th anniversary and attracted over 10,000 hospitality professionals. The central theme, "Every Moment Counts," emphasized the significance of intentionality in enhancing guest experiences. Keynote speakers, including Mike Cessario and chef Roy Choi, inspired attendees with insights on branding and creativity. The Expo featured various sessions and workshops, such as actionable marketing strategies from Rev Ciancio, aimed at addressing industry challenges and driving results.
Read at Food & Beverage Magazine
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