"Erica Roberts led BBH USA into its most successful creative and commercial chapter yet, with 75% year-over-year growth and 27 campaigns launched. Her RFI conversion rate is 100%, with a 78% pitch win rate that brought on new accounts including Arby's, Bacardi, Keurig Dr Pepper, and Kenvue."
"Clients saw big gains too, with PayPal posting a 408% lift in brand affinity, while Hawaiian Tropic grew 19% with Gen Z. Across the J.M. Smucker portfolio, the share of growing brands jumped from 22% to 68%."
"Creative partners and ECDs Yohan Daver and Sapna Ahluwalia are Roberts' most trusted creative collaborators. They bring a rare global perspective shaped by leadership roles across India, Singapore, Los Angeles, and New York."
Agency executives are crucial in elevating their organizations and clients. Erica Roberts led BBH USA to significant growth, achieving 75% year-over-year increase and launching 27 campaigns. Her leadership resulted in a 100% RFI conversion rate and a 78% pitch win rate, securing major accounts. Clients experienced substantial brand affinity increases, with PayPal seeing a 408% lift. Creative partners Yohan Daver and Sapna Ahluwalia contribute to BBH USA's creative vision while mentoring emerging talent, ensuring a strong future for the agency.
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